Do Realtors Use Social Media? (And What They’re Missing)
Key Facts
- 89% of realtors use Facebook, but only 53% leverage LinkedIn—despite it generating 277% more leads
- Listings with video get 403% more inquiries than those without, making video a top ROI strategy
- 96% of homebuyers start their search online, making digital presence non-negotiable for agents
- Only 47–50% of realtors feel confident in their social media skills, revealing a major performance gap
- AI chatbots answer 79% of routine questions, freeing up 30% of agents’ time for high-value tasks
- Responding to leads within 5 minutes increases qualification chances by 21x—AI makes this scalable
- Marketing automation boosts qualified leads by 451%, outperforming traditional outreach methods
Frequently Asked Questions
Do realtors actually use social media, or is it just a trend?
If most agents are on social media, why aren’t they getting more leads?
Is LinkedIn really worth it for real estate agents?
How can I keep up with social media without burning out?
Does posting videos really make a difference in real estate marketing?
Can a chatbot really replace real interactions with homebuyers?
Transforming Real Estate Engagement in the Digital Age
In today’s fast-moving real estate market, social media has become a vital channel for realtors to connect with buyers and sellers—but managing constant inquiries across platforms can overwhelm even the most tech-savvy agents. As digital engagement evolves, so must the tools that power it. AgentiveAIQ’s no-code AI chatbot platform empowers real estate professionals to stay ahead by delivering instant, intelligent responses that capture lead intent, assess urgency, and route high-quality prospects directly to licensed agents—all without additional staffing. Our dual-agent system combines a fully branded, real-time chat widget with an Assistant Agent that transforms conversations into actionable insights, identifying preferences, churn risks, and hot opportunities. With seamless CRM integration, long-term memory, and dynamic prompt engineering, AgentiveAIQ doesn’t just automate responses; it enhances decision-making and drives measurable ROI through faster conversions and smarter follow-ups. For real estate leaders looking to scale customer engagement efficiently, the future is here. See how your team can unlock 24/7 lead qualification and data-driven growth—schedule a demo of AgentiveAIQ today and turn every website visitor into a potential closing.