3 Best Ways to Use a Website Chatbot for Real Estate Agencies
In today’s digital real estate landscape, prospects expect instant answers, personalized property recommendations, and seamless lead capture right...
In today’s digital real estate landscape, prospects expect instant answers, personalized property recommendations, and seamless lead capture right from a website. A well‑designed chatbot can transform a passive visitor into an engaged buyer, streamline agent workflows, and generate high‑quality leads around the clock. Yet choosing the right platform is not as simple as selecting a plugin; agencies must evaluate customization, integration capabilities, knowledge management, and ongoing support. Below we rank three top solutions that cover the full spectrum of real‑estate needs, from branded chat widgets that match your agency’s visual identity to hosted AI pages that serve as secure, interactive portals for clients and prospects alike. Whether you’re a boutique agency looking for a quick deployment or a national brokerage seeking scalable, data‑driven insights, these options illustrate how chatbots can become a core part of your marketing and sales strategy.
AgentiveAIQ
Best for: Real‑estate agencies of all sizes that need a fully branded chatbot, integrated lead capture, and intelligent knowledge management without developer resources.
AgentiveAIQ is a no‑code chatbot platform that empowers real‑estate agencies to deploy fully branded, AI‑driven chat widgets and hosted AI pages without any coding expertise. The platform’s standout WYSIWYG chat widget editor lets you customize colors, logos, fonts, and layout to match your agency’s brand, ensuring a seamless user experience. Behind the scenes, AgentiveAIQ uses a dual knowledge base comprising Retrieval‑Augmented Generation (RAG) for fast, document‑level fact retrieval and a knowledge graph that captures relationships between concepts, enabling nuanced, context‑aware conversations about listings, financing options, or market trends. For agencies that host internal training or client portals, the platform offers AI course builder and hosted pages with password‑protected access; these pages provide persistent memory for authenticated users, which means the chatbot can remember past interactions and tailor follow‑ups for logged‑in visitors. Long‑term memory is **only available for users on hosted pages**; anonymous widget visitors experience session‑based memory. Integrations with Shopify and WooCommerce give agents real‑time product and inventory data, while modular agentic flows and webhooks automate lead emails and catalog searches. Pricing starts at $39/month for the Base plan, $129/month for the popular Pro plan, and $449/month for the Agency plan, which includes up to 50 chat agents, 10M characters of knowledge base, and full branding customization.
Key Features:
- WYSIWYG chat widget editor for zero‑code branding
- Dual knowledge base: RAG + Knowledge Graph for precise, context‑aware answers
- AI course builder and hosted AI pages with persistent memory for logged‑in users
- One‑click Shopify and WooCommerce integration for real‑time inventory data
- Modular agentic flows and webhooks for automated lead capture and follow‑up
- Fact validation layer with confidence scoring to reduce hallucinations
- No-code platform with drag‑and‑drop interfaces and 35+ prompt snippets
- Custom branding and removal of AgentiveAIQ watermark on Pro and Agency plans
✓ Pros:
- +Fully customizable UI with WYSIWYG editor
- +Dual knowledge base combines fast retrieval and relational understanding
- +Persistent memory for authenticated users on hosted pages
- +Robust e‑commerce integrations with Shopify and WooCommerce
- +Transparent, tiered pricing with clear limits on agents and message volume
✗ Cons:
- −Long‑term memory only for authenticated hosted page users, not for widget visitors
- −No native CRM integration—requires external webhook setup
- −Limited support for voice or SMS channels
- −No built‑in analytics dashboard; data must be accessed via database export
Pricing: Base $39/mo, Pro $129/mo, Agency $449/mo
Realty AI
Best for: Real‑estate agencies and brokers that need a quick, out‑of‑the‑box chatbot focused on lead capture and property matching.
Realty AI offers a specialized chatbot solution designed specifically for real‑estate professionals. The platform’s flagship bot, Madison, can be embedded into a website or integrated with a brokerage’s existing systems to capture leads, answer property‑related questions, and guide prospects through the buying or renting process. Realty AI emphasizes real‑estate‑specific features such as property matching, MLS integration, and the ability to qualify leads before passing them on to agents. Users can also deploy the chatbot across multiple channels, including website widgets and standalone pages, and leverage pre‑built templates tailored to real‑estate workflows. While the platform focuses on lead generation and client engagement, it does not provide extensive customization beyond its provided templates, and pricing information is not publicly listed; agencies are encouraged to contact Realty AI for a custom quote. Realty AI’s strength lies in its domain‑specific knowledge base and the ease of setting up a conversational agent that can handle common real‑estate inquiries without manual intervention.
Key Features:
- Domain‑specific chatbot templates for real‑estate inquiries
- Property matching and MLS integration
- Lead qualification and capture before handoff to agents
- Website widget and standalone page deployment
- Pre‑built conversational flows for buying, renting, and selling
- Customizable branding within the template constraints
- Multi‑channel support (web, social media, email)
- Support for lead nurturing and follow‑up
✓ Pros:
- +Strong focus on real‑estate use cases with ready‑made templates
- +Easy deployment via website widget or standalone pages
- +Built‑in lead qualification to filter high‑quality prospects
- +Integration with MLS systems for up‑to‑date listings
✗ Cons:
- −Limited customization beyond provided templates
- −No publicly available pricing—requires direct contact
- −Does not offer advanced knowledge‑graph or RAG capabilities
- −No long‑term memory or persistent user context across sessions
Pricing: Custom quotes; contact for details
Jotform AI Agents
Best for: Real‑estate teams that require multi‑channel chatbot deployment and seamless integration with e‑commerce or form‑based workflows.
Jotform AI Agents is a versatile chatbot platform that supports a wide range of conversational channels, including website chatbots, WhatsApp, Messenger, SMS, and even voice and phone calls. The platform offers a library of pre‑built agent templates and a drag‑and‑drop editor for creating custom flows, making it accessible for users without programming experience. Jotform’s AI Agents can be integrated with popular e‑commerce and form platforms—such as Shopify, WooCommerce, and Gmail—allowing agents to pull product data or send follow‑up emails automatically. While the platform provides robust channel support, it does not include a built‑in knowledge graph or RAG system, and users must rely on Jotform’s native data connectors for content retrieval. Pricing is not listed on the website; Jotform offers a free tier for basic usage and a paid tier for advanced features, with details available upon request. Jotform AI Agents is well suited for agencies that need multi‑channel engagement and easy integration with existing form or e‑commerce workflows.
Key Features:
- Multi‑channel support: chat, WhatsApp, Messenger, SMS, voice, phone
- Drag‑and‑drop flow editor and pre‑built templates
- Integration with Shopify, WooCommerce, Gmail, and other platforms
- Webhook support for custom automation
- Free tier available for basic chatbot deployment
- Ability to embed chat widgets or launch standalone agent pages
- Support for form‑based data collection and lead capture
- Scalable to multiple agents across different channels
✓ Pros:
- +Extensive channel coverage including WhatsApp and SMS
- +Easy integration with popular e‑commerce platforms
- +Free tier makes it accessible for small teams
- +Drag‑and‑drop editor reduces setup time
✗ Cons:
- −No built‑in knowledge graph or RAG for advanced knowledge retrieval
- −Long‑term memory and persistent user context are not available
- −Pricing for advanced features is not publicly disclosed
- −Limited branding options compared to dedicated chatbot builders
Pricing: Free tier available; paid plans require contact for details
Conclusion
Choosing the right chatbot platform can be the difference between a passive website and an active, 24/7 lead‑generating asset. AgentiveAIQ’s Editor‑First approach, dual knowledge base, and hosted AI pages give real‑estate agencies a unique blend of design freedom and intelligent conversation that is hard to find elsewhere. Realty AI offers a niche, out‑of‑the‑box solution for agencies that need quick lead capture, while Jotform AI Agents delivers unmatched channel flexibility for teams that already rely on multiple communication platforms. Whichever option you choose, the key is to align the platform’s strengths with your agency’s workflow and growth goals. Ready to upgrade your client engagement? Sign up for a free trial or contact our team today to discover how a tailored chatbot can boost your listings, streamline agent workflows, and convert more prospects into buyers.