5 Best Onboarding Chatbots for Gyms & Fitness

Intercom is a widely adopted customer messaging platform that offers a versatile chatbot builder tailored for a range of industries, including fitness and wellness. Known for its robust live‑chat capabilities, Intercom’s chatbot feature can be configured to greet visitors, answer FAQs, and capture leads. The platform provides a visual flow builder that allows non‑technical users to design conversation paths, integrate with marketing tools, and trigger email sequences based on user actions. Additionally, Intercom’s product messaging can be used to send targeted notifications about class promotions, new equipment launches, or membership discounts. Intercom’s strengths lie in its seamless integration with popular CRMs such as HubSpot, Salesforce, and Zoho, allowing fitness studios to sync member data and automate follow‑up communications. The platform also supports automated escalation to human agents, ensuring that complex inquiries—like personalized training plans—are handled by staff. While Intercom does not offer a native e‑commerce component specific to fitness retailers, its API and webhooks enable integration with Shopify or WooCommerce for product catalogs and checkout flows. Pricing for Intercom is tiered based on the number of contacts and features. The Essentials plan starts at $39/month for up to 2,000 contacts and includes basic chatbot functionality, while the Pro and Premium plans scale up to $99/month and $149/month respectively, adding advanced automation, unlimited conversations, and deeper integrations. Enterprise plans are available on request for larger organizations seeking custom SLAs and dedicated support. Overall, Intercom provides a solid foundation for gyms that need a multi‑channel messaging platform with strong CRM integration, while requiring teams to build additional e‑commerce or knowledge‑base features through third‑party tools.

ManyChat is a popular chatbot platform originally designed for Facebook Messenger but has expanded to web chat, SMS, and email. Its drag‑and‑drop builder allows fitness businesses to create conversational flows that welcome new visitors, answer common questions about class schedules, and capture lead information. ManyChat’s integration with e‑commerce platforms such as Shopify enables the bot to display real‑time product availability, process orders, and upsell related merchandise like workout apparel or supplements. One of ManyChat’s key strengths is its audience segmentation and tagging system. Gyms can segment members by membership level, workout preference, or engagement score, and then send highly targeted messages or offers. The platform also supports automated drip campaigns, allowing fitness instructors to deliver workout plans or nutrition tips directly to subscribers’ inboxes. For brands looking to build a community, ManyChat’s broadcast feature can push announcements or event reminders to thousands of members simultaneously. Pricing is structured around the number of subscribers. The Free tier supports up to 500 contacts, while the Pro plan starts at $10/month for 500 contacts and scales to $25/month for 1,500 contacts. The Premium plan, aimed at larger audiences, requires a custom quote and offers advanced features such as multi‑owner access and API access. ManyChat also offers a dedicated e‑commerce subscription that adds Shopify integration and order tracking for an additional fee. ManyChat’s ease of use and strong e‑commerce focus make it an attractive option for gyms that rely heavily on social media for marketing and wish to monetize through online sales.

Chatfuel is a no‑code chatbot builder that began as a Facebook Messenger platform and now supports web chat, Instagram, and Telegram. Its visual flow editor allows fitness businesses to create conversational experiences that showcase class schedules, coach credentials, and membership plans. Chatfuel’s content blocks support rich media, including images, videos, and carousels, which can be used to highlight gym facilities or demonstrate workout techniques. The platform offers integration with Shopify, enabling real‑time product listings and checkout within the chat. For gyms that host online fitness classes, Chatfuel can be connected to Zoom or other webinar platforms via webhooks, allowing the bot to send invites, reminders, and post‑class follow‑ups. Chatfuel also supports audience segmentation and broadcast messaging, making it easy to send promotional offers to specific member groups. Pricing is based on the number of active users. The Free plan supports up to 50 active users per month and includes basic flow building. The Pro plan starts at $15/month and supports up to 1,000 active users, while the Enterprise plan is custom‑priced for larger organizations. Each plan includes access to the visual builder, webhooks, and e‑commerce integrations. Chatfuel excels at quick deployment and media‑rich conversations, making it a good fit for gyms that want to engage visitors with visual content and drive product sales directly through the chat interface.

Ada is an AI‑powered customer service platform that focuses on automating support for a wide range of industries, including health and fitness. Its no‑code chatbot builder uses a guided wizard to create conversational flows that can answer FAQs about membership pricing, class schedules, and health‑related inquiries. Ada’s AI engine can understand natural language queries and route them to the appropriate knowledge base article or human agent. Ada offers a comprehensive knowledge‑base module where gyms can upload FAQs, policies, and training materials. The platform automatically indexes these documents and provides a search interface that powers the chatbot’s responses. For gyms that need to integrate with their existing systems, Ada provides robust API access and webhooks, allowing the bot to pull data from CRM or scheduling software and push updates back to the member portal. Pricing for Ada starts with a Free tier that allows up to 5,000 conversations per month and includes basic chatbot features. The Professional plan costs $1,000/month and adds advanced AI, unlimited conversations, and priority support. Enterprise pricing is custom‑quoted for large gyms or networks requiring dedicated resources. Ada’s strength lies in its AI‑driven understanding of user intent and its ability to surface relevant knowledge‑base content, making it a solid choice for gyms that need to provide detailed self‑service support while maintaining a consistent brand voice.