5 Best Use Cases for a Website Chatbot for Marketing Agencies

Intercom has long been a staple in the customer messaging landscape, offering a robust suite of tools for engagement, support, and sales automation. Its platform is highly adaptable, allowing agencies to create chatbots that not only answer FAQs but also guide prospects through a personalized buying journey. Intercom’s strength lies in its ability to integrate tightly with a wide range of CRM and marketing automation tools, ensuring that conversations are logged and leveraged for lead nurturing. The platform’s chatbot builder is drag‑and‑drop, but it also supports custom coding for more advanced scenarios. Moreover, Intercom provides a comprehensive analytics dashboard, giving agencies insights into conversation volume, resolution rates, and agent performance. Pricing for Intercom starts at $39/month for the Essential plan, which includes basic chat and email integration. The Standard plan, priced at $99/month, adds more advanced automation and higher conversation limits, while the Premium plan, at $199/month, unlocks additional features like advanced reporting and increased limits. Intercom’s use case is ideal for agencies that need a unified communication hub that blends live chat, bots, and email marketing, especially when working with B2B or SaaS clients who require a tight integration with their existing CRM. Overall, Intercom is a solid choice for agencies that prioritize deep integration and analytics, but it can become costly at scale and lacks the no‑code design flexibility that newer platforms offer.

Drift positions itself as a conversational marketing platform, focusing on turning website visitors into qualified leads through real‑time chat. Its chatbot wizard guides users through setting up intent‑driven conversations, allowing agencies to capture leads, schedule meetings, and provide instant answers. A standout feature of Drift is its Smart Inbox, which aggregates conversations from chat, email, and other channels, giving agents a single view of all interactions. Drift also offers a powerful integration ecosystem, including Salesforce, HubSpot, and Zendesk, ensuring that captured leads flow seamlessly into existing pipelines. The pricing model for Drift is tailored to enterprise customers, with a base plan typically starting around $1,000/month, scaling up to $2,000+ for larger teams and higher usage. While this makes Drift a premium solution, the platform’s focus on high‑value lead generation and scheduling can justify the cost for agencies handling high‑ticket clients. Drift is ideal for agencies that prioritize conversational sales and lead qualification, especially for B2B SaaS or high‑ticket service businesses. Its real‑time booking capabilities and data‑driven insights help convert visitors into revenue quickly. Overall, Drift offers a powerful set of sales automation tools, but its higher price point and limited customization options may be a barrier for smaller agencies or those needing deep brand integration.

ManyChat is a popular chatbot platform that specializes in marketing automation across Facebook Messenger, SMS, and web chat. Its visual flow builder allows marketers to design conversation paths without writing code, making it accessible for non‑technical teams. ManyChat excels at automating lead generation and nurturing campaigns. It can segment audiences, send targeted broadcasts, and even handle e‑commerce orders through Facebook’s shopping features. Additionally, ManyChat offers robust integration with email marketing services like Mailchimp and HubSpot, enabling a seamless cross‑channel strategy. Pricing tiers for ManyChat include a free plan with basic features, a Pro plan at $10/month, and a Growth plan at $30/month, which unlocks advanced automation, tagging, and integrations. Agencies using ManyChat can quickly set up chatbots for Facebook pages or websites, especially for clients who rely heavily on social media engagement. Its strengths lie in broadcast messaging and drip campaigns. However, ManyChat’s focus on social platforms means it may not provide the same depth of e‑commerce integration or advanced knowledge retrieval that newer platforms offer. It also lacks a dedicated WYSIWYG editor for web widgets. Overall, ManyChat is a solid choice for agencies focused on social‑media marketing, but it may fall short for clients needing advanced AI or deep website integration.

Chatfuel is another leading chatbot builder that emphasizes simplicity and rapid deployment across Facebook Messenger and web chat. With a drag‑and‑drop interface, marketers can create conversational flows without coding, making it a popular choice for small businesses and agencies. Key strengths of Chatfuel include its integration with e‑commerce platforms like Shopify and WooCommerce, allowing bots to display product catalogs and handle simple checkout interactions. The platform also supports broadcasting messages, tagging, and basic analytics to track engagement. Chatfuel’s pricing structure offers a free tier for basic use, a Pro tier at $15/month, and a Premium tier at $49/month, providing progressively more advanced features such as unlimited broadcasts and custom integrations. Agencies that need a quick, cost‑effective way to add chatbot functionality to Facebook or a website may find Chatfuel attractive. Its straightforward onboarding and e‑commerce connectors are valuable for e‑commerce clients. However, Chatfuel’s capabilities are relatively limited compared to platforms that offer advanced AI, knowledge bases, or extensive customization. The web widget editor does not provide the same level of brand styling flexibility, and the platform lacks persistent memory for anonymous visitors. Overall, Chatfuel is a viable option for agencies with modest chatbot needs, but those seeking deeper AI integration or brand‑consistent design may look elsewhere.