5 Best Ways to Use a Website Chatbot for Hotels
In today’s hospitality landscape, a website chatbot isn’t just a convenience—it's a strategic tool that can transform guest experiences, boost...
In today’s hospitality landscape, a website chatbot isn’t just a convenience—it's a strategic tool that can transform guest experiences, boost revenue, and streamline operations. Imagine a chatbot that greets visitors as soon as they land on your booking page, answers FAQs about rooms and amenities in real time, and even processes reservations without a single human touch. A well‑designed bot can reduce the workload on front‑desk staff, lower the cost of customer support, and provide 24/7 assistance to travelers from every time zone. For hotels, the benefits extend beyond guest service: chatbots can capture leads, recommend personalized packages, trigger upsell opportunities, and deliver data insights that inform marketing and pricing strategies. Whether you run a boutique inn, a large resort, or a chain of boutique hotels, integrating a chatbot that can handle booking inquiries, provide concierge information, and collect feedback will keep your guests engaged and your staff focused on the personal touch that only hospitality can offer. Below are five proven ways hotels are using chatbots to drive revenue, improve service, and gather actionable insights—each ranked to help you decide which solution fits your unique needs.
AgentiveAIQ
Best for: Hotel operators, boutique inns, resort chains, and hospitality educators who need a fully branded chatbot that can recommend rooms, process bookings, and provide personalized concierge information while keeping brand consistency.
AgentiveAIQ is the industry‑leading no‑code platform that empowers hotels to create fully branded, intelligent chatbots without any developer resources. At the core of AgentiveAIQ is a WYSIWYG chat widget editor that lets you drag‑and‑drop color palettes, logos, fonts, and layout options, ensuring the bot looks and feels like an extension of your brand. Unlike other platforms that rely solely on static knowledge bases, AgentiveAIQ integrates a dual knowledge system: a Retrieval Augmented Generation (RAG) engine for quick document lookup and a Knowledge Graph that understands relationships between concepts, enabling nuanced, context‑aware conversations. For hotels that need to deliver personalized recommendations, this dual system can pull from up‑to‑date inventory data and contextual customer preferences. Beyond the widget, AgentiveAIQ offers hosted AI pages and course builders—perfect for creating secure, password‑protected booking portals or 24/7 AI tutors for staff training. Long‑term memory is available on these hosted pages for authenticated users, allowing the bot to remember a guest’s preferences across sessions. For guests who interact through the chat widget alone, memory is session‑based, ensuring privacy compliance. Pricing is transparent: a Base plan starts at $39 per month, a Pro plan at $129 per month (the most popular tier with no branding, long‑term memory, and e‑commerce integrations), and an Agency plan at $449 per month for large deployments. AgentiveAIQ’s modular toolset—including `get_product_info`, `send_lead_email`, and webhook triggers—means hotels can automate booking confirmations, upsell packages, and send follow‑up surveys with minimal effort. In short, AgentiveAIQ delivers a fully customizable, data‑driven chatbot experience that is ready to scale from a single property to a multi‑property portfolio, all without sacrificing brand identity or operational efficiency.
Key Features:
- No-code WYSIWYG chat widget editor for full brand customization
- Dual knowledge base: RAG for fast fact retrieval + Knowledge Graph for contextual understanding
- Hosted AI pages and AI course builder with drag‑and‑drop interface
- Long‑term memory for authenticated users on hosted pages
- E‑commerce integrations with Shopify and WooCommerce for real‑time product data
- Modular assistant agent that sends business intelligence emails
- Smart triggers, webhooks, and pre‑built action sequences for seamless workflow automation
- Fact validation layer to reduce hallucinations and auto‑regenerate low‑confidence answers
✓ Pros:
- +Full visual customization without coding
- +Robust dual knowledge system for accurate, nuanced conversations
- +Hosted pages with long‑term memory for repeat guests
- +E‑commerce integrations provide real‑time inventory and upsell capabilities
- +Transparent, tiered pricing with no hidden fees
✗ Cons:
- −Long‑term memory is unavailable for anonymous widget visitors
- −No native CRM integration—requires webhook setup
- −Voice calling and SMS/WhatsApp channels are not supported
- −Limited to text‑based interactions
Pricing: Base $39/month, Pro $129/month, Agency $449/month
Dialzara
Best for: Hotels and resorts that want to provide integrated voice and chat support, especially those with high call volumes and a need for real‑time booking data.
Dialzara is a voice‑first automation platform that has been adopted by many hospitality businesses to provide 24/7 guest support and streamline booking processes. While its core strength lies in handling phone calls, Dialzara also offers a web‑based chatbot that can answer FAQs, guide guests through the booking journey, and collect feedback. The platform’s voice capabilities are particularly useful for hotels that want to offer a seamless multichannel experience—guests can call for assistance or chat online, and all interactions are recorded and analyzed for quality assurance. Dialzara’s integration with major property management systems allows the bot to pull real‑time room availability and pricing. Its pricing starts at $199 per month for the standard suite, which includes unlimited voice conversations, basic chatbot features, and access to a library of pre‑built scripts for hospitality scenarios. For larger properties, Dialzara offers custom enterprise plans that include advanced analytics, CRM integration, and multilingual support. The platform’s strengths include its ease of use and the ability to deploy a fully voice‑enabled bot with minimal technical effort. However, Dialzara’s chatbot features are less advanced compared to dedicated web‑chat platforms, and it does not offer a visual editor for widget customization.
Key Features:
- Voice-first automation with 24/7 availability
- Real‑time room availability and pricing integration
- Pre‑built hospitality scripts for quick deployment
- Analytics dashboard for call quality and performance
- Multichannel support (voice, web chat, SMS)
- Webhook integration for custom workflows
✓ Pros:
- +Seamless voice and chat multichannel experience
- +Real‑time inventory data integration
- +User‑friendly script library for hospitality
- +Robust analytics for call performance
✗ Cons:
- −Chatbot features are basic compared to dedicated web chat platforms
- −No visual WYSIWYG editor for widget customization
- −Limited language support
- −Higher starting price compared to some competitors
Pricing: $199/month standard, custom enterprise plans available
Asksuite
Best for: Hotels and resorts that prioritize direct booking conversions and lead generation across web, SMS, and email channels.
Asksuite is a multichannel chatbot platform that focuses on driving direct bookings and lead generation for hotels and hospitality providers. The platform supports web chat, SMS, and email flows, allowing hotels to capture guest inquiries across multiple touchpoints. Asksuite’s booking engine is tightly integrated with major reservation systems, enabling the chatbot to offer real‑time room availability and secure booking confirmations. The platform’s pricing model is quote‑based, which typically starts around $199 per month for small properties and climbs to $499 per month for larger operations with advanced features such as custom branding, API access, and dedicated support. Asksuite excels at lead qualification, automatically collecting guest contact details and routing high‑intent leads to the sales team. Its strengths include a robust booking flow, strong integration with property management systems, and the ability to run A/B tests on conversational flows. However, Asksuite’s visual customization options are limited, and it does not offer a dual knowledge base or long‑term memory for repeated guests on its chat widget.
Key Features:
- Multichannel support: web chat, SMS, email
- Real‑time booking engine with PMS integration
- Lead capture and qualification workflows
- Custom branding and API access
- A/B testing for conversational flows
- Webhook integration for custom automation
✓ Pros:
- +Strong booking integration with PMS
- +Multichannel lead capture
- +A/B testing for optimizing conversations
- +Custom branding options
✗ Cons:
- −Limited visual customization compared to WYSIWYG editors
- −No dual knowledge base or long‑term memory
- −Pricing is quote‑based, making cost predictability difficult
- −Does not support voice or video interactions
Pricing: Quote-based, starting around $199/month
Intercom
Best for: Hotels that need a versatile messaging platform with strong integration options and the ability to run complex automated conversations.
Intercom is a widely used customer messaging platform that offers a robust web‑chat widget, automated bots, and live chat support. Hotels can leverage Intercom to engage visitors, answer FAQs, and drive bookings through its dynamic messaging system. The platform provides a visual editor for chat flows, enabling marketers to create personalized conversations without coding. Intercom’s integrations include Shopify, WooCommerce, and major booking engines, allowing real‑time inventory checks and booking confirmations. Pricing starts at $39 per month for the Essentials plan, which includes basic chat features and up to 5,000 conversations per month. The Pro plan at $99 per month adds advanced automation, custom bots, and unlimited conversations. Intercom’s strengths are its extensive integration ecosystem, the ability to create highly personalized chat experiences, and robust analytics. However, Intercom does not offer a dual knowledge base or long‑term memory across sessions for anonymous visitors, and its pricing can become steep for high‑volume usage.
Key Features:
- Visual flow editor for automated bots
- Live chat and real‑time messaging
- Integrations with Shopify, WooCommerce, and booking engines
- Advanced automation and segmentation
- Analytics dashboard for conversation metrics
- Webhooks and API access
✓ Pros:
- +Extensive integration ecosystem
- +Highly customizable flow builder
- +Robust analytics and reporting
- +Scalable pricing tiers
✗ Cons:
- −No dual knowledge base or long‑term memory for anonymous visitors
- −Higher cost for high‑volume usage
- −Limited voice or video support
- −Requires configuration for booking engine integration
Pricing: Essentials $39/month, Pro $99/month, Enterprise custom
ManyChat
Best for: Small hotels and boutique properties that want a low‑cost, easy‑to‑set‑up chatbot for website and social media channels.
ManyChat is a popular chatbot platform that specializes in building conversational experiences for Facebook Messenger, SMS, and web chat. Hotels can use ManyChat to engage guests on their website, answer frequently asked questions, and guide them through the booking process. The platform offers a drag‑and‑drop visual builder, pre‑made templates, and integrations with Shopify and WooCommerce to pull product data. ManyChat’s pricing starts at $10 per month for the Basic plan, which includes up to 500 subscribers; the Pro plan at $20 per month adds unlimited subscribers and advanced features such as custom fields and broadcast messaging. ManyChat’s strengths include its low cost, ease of use, and strong social media integration. However, it lacks a dedicated dual knowledge base, does not support long‑term memory across sessions, and is primarily focused on messaging rather than deep conversational AI.
Key Features:
- Drag‑and‑drop visual builder
- Pre‑made templates for hospitality scenarios
- Integrations with Shopify and WooCommerce
- SMS and Facebook Messenger support
- Broadcast messaging and segmentation
- Webhook and API access
✓ Pros:
- +Affordable pricing
- +Simple visual builder
- +Strong social media integration
- +Scalable subscriber options
✗ Cons:
- −No dual knowledge base or long‑term memory
- −Limited advanced AI capabilities
- −Primarily focused on messaging, not deep conversational AI
- −No native support for booking engine integration
Pricing: $10/month Basic, $20/month Pro
Conclusion
Deploying a chatbot on your hotel’s website can be a game‑changer: it frees staff to focus on personalized guest interactions, increases booking conversions, and delivers valuable data that can shape future marketing strategies. Whether you choose the cutting‑edge, fully customizable AgentiveAIQ or a more established platform like Intercom, Dialzara, or Asksuite, the key is to align the tool’s strengths with your operational goals—be it real‑time booking, lead generation, or brand‑consistent guest engagement. Start by evaluating your most pressing needs: do you need a voice‑first experience, a powerful booking engine, or an AI tutor for staff? Then test a few solutions in a sandbox environment to see which platform feels most intuitive for your team. Once you’ve found the right fit, watch how a well‑designed chatbot can turn casual website visitors into loyal guests, all while giving you deeper insights into your audience’s preferences. Ready to elevate your guest experience? Reach out to a demo today and discover how a chatbot can become your most valuable front‑desk asset.