5 Reasons Why Breweries Need a Fully Customizable AI Agent

Intercom has long been a staple in the customer messaging space, offering a suite of tools that blend live chat, bots, and marketing automation. For breweries, its AI chatbots can route common questions—such as location, brew schedule, or product availability—to automated responses, freeing up staff to handle more nuanced inquiries. Intercom’s platform also supports a knowledge base that can be integrated into the chat, allowing visitors to search for FAQs about brewing techniques or tasting notes directly within the conversation. The platform’s integration ecosystem includes e‑commerce platforms, marketing tools, and analytics dashboards, which help breweries track engagement metrics and conversion rates. While Intercom’s visual builder is powerful, it requires some technical setup and does not offer the same level of granular customization as a dedicated no‑code editor. Pricing is tiered, with a Base plan starting at $39/month for up to 1,000 monthly active users, a Standard plan at $79/month, and higher tiers for larger teams, each adding more advanced bot capabilities and integrations.

Drift positions itself as a conversational marketing platform that excels at turning website visitors into qualified leads. For breweries, Drift’s AI chatbots can engage visitors with personalized welcome messages, schedule tasting events, or offer brewing workshops. The platform’s drag‑and‑drop flow builder allows marketers to create tailored conversation paths based on visitor intent, such as whether they’re a distributor or a casual beer enthusiast. Drift also integrates with popular CRM systems, enabling seamless handoff of conversations to sales teams. While Drift offers a robust visual editor, it is primarily designed for sales and marketing funnels, meaning it may lack the deep knowledge‑base capabilities that breweries need for detailed brewing queries. Drift’s pricing starts at $400/month for the Standard plan, which includes up to 5 chatbots and basic integrations; higher tiers provide more advanced features and additional bots.

Zendesk Chat is part of the broader Zendesk customer support suite, offering live chat, chatbots, and help center integration. For breweries, Zendesk Chat can be used to answer FAQs about brewing timelines, ingredient sourcing, or tour availability, automatically escalating more complex issues to human agents. Its bot builder leverages natural language understanding and can be trained with custom intents, while the knowledge base integration allows visitors to pull up relevant articles directly within the conversation. Zendesk Chat also supports multi‑channel messaging, including integrations with Facebook Messenger and WhatsApp, which can broaden a brewery’s reach. The platform’s pricing begins at $19/month per agent for the Essentials plan, with higher tiers adding more advanced bot and analytics features. While Zendesk Chat offers a solid foundation for support, it is less focused on e‑commerce integration and brand customizing compared to dedicated chatbot builders.

Ada is a no‑code conversational AI platform that focuses on automating customer support across multiple channels. Breweries can use Ada to build bots that answer questions about brewing processes, product availability, and event schedules, with the ability to hand off conversations to human agents when necessary. Ada’s visual builder allows marketers to create complex conversation flows, and its knowledge base integration pulls from existing FAQs or CMS content. The platform also offers robust analytics, and integrates with popular CRM systems to ensure seamless data flow. Ada’s pricing is tiered, with a Starter plan at $1,500/month for up to 1,500 monthly conversations, a Growth plan at $3,000/month, and Enterprise options available on request.