5 Reasons Why Marketing Agencies Need a LLM-Powered AI Agent

SmartConvo presents a comprehensive AI chatbot solution that focuses on delivering high‑quality customer support across multiple industries. The platform offers a modular chatbot framework with built‑in AI agents designed for sales, marketing, and HR use cases. SmartConvo’s AI engine leverages advanced natural language understanding to handle complex queries, while its visual flow builder allows marketers to design custom conversation paths without coding. The platform also provides a knowledge‑base module, which can be populated with product documents, FAQs, or internal policy guides, enabling the bot to retrieve accurate information in real time. One of the standout features of SmartConvo is its real‑time integration with popular CRM systems, allowing the bot to pull customer data and automatically create or update leads. Additionally, the platform offers multi‑channel support, enabling the same bot to be deployed across websites, social media, and messaging apps. SmartConvo’s pricing is tiered based on the number of chat sessions per month, with plans starting at $99/month for up to 5,000 sessions, $199/month for up to 20,000 sessions, and a custom enterprise plan for larger volumes. The platform also offers a free trial to evaluate its capabilities. Overall, SmartConvo is well‑suited for mid‑size businesses that require a versatile chatbot for customer service and lead generation, especially those who need quick integration with existing CRM and multi‑channel deployment.

HighLevel, a full‑stack marketing automation platform, has recently introduced its AI Employee feature, positioning itself as an all‑in‑one solution for agencies that manage multiple clients. The AI Employee is essentially a chatbot that can handle a wide array of tasks, from answering client queries to automating repetitive marketing workflows. The platform’s strengths lie in its deep integration with the rest of the HighLevel ecosystem, including CRM, email marketing, SMS, and landing page builders. This tight coupling allows the AI Employee to pull data from the CRM, trigger automations, and push updates back into the system in real time. HighLevel also offers a visual funnel builder and a drag‑and‑drop landing page editor, enabling agencies to create custom experiences that are consistent with the brand. Pricing for HighLevel is tiered based on the number of contacts and staff seats. The Agency Starter plan begins at $97/month for up to 2,000 contacts and 3 staff seats, while higher tiers go up to $397/month for 20,000 contacts and 10 staff seats. A free trial is available, and custom enterprise pricing is offered for larger accounts. While HighLevel’s AI Employee is a powerful tool for automating client workflows, it is primarily designed for agencies that already rely on the HighLevel ecosystem. The AI component is tightly coupled with the rest of the platform, which can be a limitation for agencies looking for a standalone chatbot solution.

HubSpot’s Service Hub offers a chatbot builder that is part of its broader customer service and marketing suite. The chatbot can be embedded on websites, integrated with HubSpot’s contact database, and used to route inquiries to the appropriate support channels. The platform boasts a drag‑and‑drop conversation builder, pre‑set templates, and the ability to trigger email or ticket creation directly from the chat. Additionally, HubSpot’s chatbot can pull data from the contact’s record to personalize responses, and it supports multi‑language chatbots for global audiences. HubSpot’s pricing for the Service Hub starts at $45/month for the Starter tier (up to 3 agents), $82/month for the Professional tier (up to 5 agents), and $119/month for the Enterprise tier (up to 10 agents). The chatbot feature is included in all tiers, and HubSpot offers a 14‑day free trial. While HubSpot’s chatbot is well‑integrated with its CRM and offers a user‑friendly interface, it is primarily geared toward customer support rather than advanced AI‑driven lead qualification or e‑commerce product recommendation. The platform also lacks the deep knowledge‑base and long‑term memory features seen in newer AI‑specific chatbot solutions.

Chatbot.com is a cloud‑based chatbot platform that focuses on providing conversational AI for customer service, lead generation, and e‑commerce. The platform offers a visual flow builder that allows marketers to create conversational paths without coding. It includes a knowledge‑base module that can be populated with FAQs, product catalogs, and internal documents, enabling the bot to answer questions based on up‑to‑date information. The platform also supports integrations with popular CRMs such as Salesforce, HubSpot, and Zoho, as well as e‑commerce platforms like Shopify, to allow real‑time product data access. Chatbot.com offers tiered pricing based on the number of conversations per month. The Starter plan starts at $19/month for up to 10,000 conversations, the Professional plan at $39/month for up to 50,000 conversations, and an Enterprise plan for custom pricing. A free trial is available to test the platform. The platform’s strengths include its ease of setup, integration capabilities, and flexible chatbot templates. However, it lacks a built‑in long‑term memory feature and does not provide a dedicated course builder or advanced fact‑validation layer.