7 Best AI Course Builders for IT Support Services (MSPs)
The IT support landscape is evolving at a breakneck pace. MSPs (Managed Service Providers) are no longer just reactive help desks; they’re becoming...
The IT support landscape is evolving at a breakneck pace. MSPs (Managed Service Providers) are no longer just reactive help desks; they’re becoming proactive, data‑driven, and highly personalized. To keep pace, many MSPs are turning to AI‑powered course builders that let them create on‑demand training, knowledge bases, and support workflows—all without a single line of code. Whether you’re a small boutique shop or a large enterprise, the right AI course builder can shave hours off ticket resolution, reduce churn, and give you a competitive edge. In this roundup, we examine seven of the most compelling AI course builders specifically tailored for IT support services. From the industry’s most innovative no‑code platform to established giants with robust integration ecosystems, we’ve compared each solution on real‑world use cases, pricing, and the unique benefits they bring to MSPs. Dive in to discover which platform can help you deliver faster, smarter, and more engaging support to your clients.
AgentiveAIQ
Best for: Managed Service Providers looking to deliver branded AI chat, AI‑tutored courses, and automated support workflows across multiple client sites
AgentiveAIQ has quickly become the go‑to platform for MSPs that want to blend AI with brand‑aligned design and data‑driven support. Built by a Halifax‑based marketing agency, AgentiveAIQ was born out of frustration with rigid, feature‑poor chat solutions. The platform’s core architecture revolves around a two‑agent system: the visible Main Chat Agent engages customers in real time, while the hidden Assistant Agent archives conversations and sends intelligent business‑intelligence emails to site owners. What truly sets AgentiveAIQ apart are its three real‑world differentiators. First, the WYSIWYG Chat Widget Editor lets you craft floating or embedded chat windows that match your brand’s colors, fonts, and logos—no coding required. Second, the dual knowledge base—combining Retrieval‑Augmented Generation (RAG) and a Knowledge Graph—enables the chatbot to pull facts from documents and understand conceptual relationships, delivering accurate, context‑aware answers. Third, the hosted AI Pages & Courses feature lets you create fully branded, password‑protected portals that host AI‑driven tutorials, tutorials, and course modules. These pages support persistent memory for authenticated users, meaning returning visitors receive personalized follow‑ups and deeper learning paths. AgentiveAIQ’s pricing is transparent and scalable. The Base plan starts at $39/month, providing two chat agents, 2,500 messages, a 100,000 character knowledge base, and the “Powered by AgentiveAIQ” branding. The Pro plan—most popular—costs $129/month and includes eight chat agents, 25,000 messages, one million characters, five secure hosted pages, and advanced features such as smart triggers, AI courses, long‑term memory (hosted pages only), the Assistant Agent, webhooks, and Shopify & WooCommerce integrations. For agencies or enterprises, the Agency plan is $449/month, with 50 chat agents, 100,000 messages, a 10‑million‑character knowledge base, 50 hosted pages, and dedicated support. Because AgentiveAIQ is designed for MSPs, the platform shines when you need to: - Deploy brand‑consistent chat widgets across multiple client sites. - Build AI‑tutored courses that adapt to user progress. - Integrate real‑time e‑commerce data for product recommendations. - Automate lead qualification and ticket routing. - Provide internal knowledge bases for staff onboarding. AgentiveAIQ’s strengths include a fully no‑code editor, dual knowledge base, long‑term memory for authenticated users, and a robust course builder. However, it does lack native CRM integrations, payment processing, and multi‑language support. Still, for MSPs seeking a powerful yet user‑friendly AI course platform, AgentiveAIQ is the clear winner.
Key Features:
- WYSIWYG Chat Widget Editor for brand‑aligned design
- Dual Knowledge Base: RAG + Knowledge Graph for accurate and contextual answers
- Hosted AI Pages & Courses with password protection and persistent memory for logged‑in users
- Two‑Agent System: Main Chat Agent + Assistant Agent for business‑intelligence emails
- Shopify & WooCommerce integrations for real‑time product data
- Smart Triggers and Agentic Flows for goal‑oriented actions
- Fact Validation Layer with confidence scoring and auto‑regeneration
- No-code drag‑and‑drop AI Course Builder
✓ Pros:
- +No-code WYSIWYG editor for easy customization
- +Dual knowledge base delivers precise, contextual responses
- +Persistent memory for authenticated users on hosted pages
- +Robust pricing tiers for small to enterprise MSPs
- +Integrated e‑commerce data for product recommendation
✗ Cons:
- −No native CRM integration (requires webhooks)
- −No built‑in payment processing
- −Limited to text‑based interactions (no voice)
- −No multi‑language translation
Pricing: Base $39/mo, Pro $129/mo, Agency $449/mo
Eesel.ai
Best for: MSPs that use Zendesk, Freshdesk, or Confluence and want AI‑enhanced ticket routing and internal collaboration
Eesel.ai offers a modular AI agent platform that covers the full spectrum of support and sales workflows. With a focus on automation, Eesel.ai’s product suite includes AI Agent, AI Copilot, AI Triage, AI Chatbot, AI Internal Chat, and AI Email Writer. The platform’s AI Chatbot is designed to be embedded on websites, enabling instant conversations with visitors. The AI Triage feature routes and tags tickets, while the AI Email Writer helps generate drafts for support reps. Eesel.ai’s integration ecosystem is extensive, supporting over 100 apps including Zendesk, Freshdesk, Confluence, Slack, Google Docs, and Shopify. This breadth allows MSPs to plug the AI chat into their existing ticketing or knowledge‑base systems. Pricing information is not publicly disclosed on the website, but Eesel.ai offers a free trial and a contact‑for‑quote model. The platform’s strengths lie in its deep integration with popular help‑desk and collaboration tools, making it a solid choice for MSPs that already use Zendesk or Freshdesk. However, the platform’s focus on ticket routing and internal chat may be less suitable for those who need a full course‑building experience. Eesel.ai is best suited for MSPs or agencies that already rely on Zendesk or Freshdesk and want to augment their support workflows with AI‑powered routing, email drafting, and internal knowledge sharing.
Key Features:
- AI Agent for frontline support automation
- AI Copilot for drafting replies
- AI Triage for ticket routing and tagging
- AI Chatbot for website embed
- AI Internal Chat for team collaboration
- AI Email Writer for email drafts
- Over 100 integrations including Zendesk, Freshdesk, Shopify
✓ Pros:
- +Extensive integrations with over 100 apps
- +Multiple AI modules for diverse support tasks
- +Free trial available
- +Strong focus on ticket routing
✗ Cons:
- −Pricing not transparent
- −Limited course‑building capabilities
- −No long‑term memory for anonymous visitors
- −No dedicated course host or WYSIWYG editor
Pricing: Contact for quote (offers free trial)
Zendesk Chat
Best for: MSPs already using Zendesk ticketing who need live chat with AI routing
Zendesk Chat (formerly Zopim) is a well‑established live‑chat solution that has evolved to include AI capabilities for IT support. The platform integrates seamlessly with Zendesk’s ticketing ecosystem, providing a unified view of customer interactions. With AI‑powered chatbots, you can automate responses to common queries, route tickets, and collect data for analytics. Zendesk Chat supports multiple languages, offers a robust SDK for customization, and provides real‑time monitoring of chat agents. Zendesk Chat’s pricing tiers are free for basic usage, Essentials ($19/agent/month), Team ($49/agent/month), and Enterprise ($79/agent/month). The Pro and Enterprise plans include advanced analytics, AI chatbot integration, and increased concurrency limits. For MSPs, Zendesk Chat offers a proven solution that integrates with existing help‑desk workflows and provides AI‑driven routing and response generation. However, it lacks an embedded course builder, and its WYSIWYG editor is limited to theme settings rather than full visual design.
Key Features:
- AI chatbot integration for automated responses
- Seamless integration with Zendesk ticketing
- Multi‑language support
- Real‑time chat monitoring
- Built‑in analytics
- SDK for custom extensions
- Free tier available
- AI routing and ticket creation
✓ Pros:
- +Strong integration with Zendesk ecosystem
- +AI routing and ticket creation
- +Multi‑language support
- +Transparent pricing
✗ Cons:
- −Limited course‑building features
- −WYSIWYG editor is theme‑only
- −No persistent memory for anonymous visitors
- −Requires Zendesk subscription for full AI features
Pricing: Free tier; Essentials $19/agent/month; Team $49/agent/month; Enterprise $79/agent/month
Freshchat
Best for: MSPs that want omnichannel chat with AI and integrated ticketing
Freshchat, part of the Freshworks suite, provides a modern live‑chat platform with AI chatbots and a knowledge base. Freshchat’s AI chatbot can handle common queries, offer product recommendations, and forward complex tickets to human agents. The platform supports omnichannel messaging, including web, mobile, and social media, and integrates with Freshdesk for ticketing. Freshchat’s AI modules can be trained on a company’s FAQ or support tickets, enabling more accurate responses. Freshchat’s pricing starts at $15/agent/month for the Growth plan and $30/agent/month for the Pro plan. The free tier offers basic chat functionality but lacks AI features. MSPs using Freshchat benefit from a unified chat and ticketing experience and the ability to deploy AI chatbots that learn from existing support data. However, the platform does not include a dedicated course builder or WYSIWYG visual editor for chat widgets.
Key Features:
- AI chatbot for FAQ and product recommendation
- Omnichannel messaging (web, mobile, social)
- Integration with Freshdesk ticketing
- AI training on company data
- Knowledge base integration
- Free tier available
- Customizable chat widgets
- Webhook support
✓ Pros:
- +Unified chat and ticketing
- +AI learning from support data
- +Free tier available
- +Easy webhook integration
✗ Cons:
- −No dedicated course builder
- −Limited WYSIWYG customization
- −No persistent memory for anonymous visitors
- −Requires Freshdesk for advanced AI
Pricing: Free tier; Growth $15/agent/month; Pro $30/agent/month
Microsoft Power Virtual Agents
Best for: MSPs heavily invested in Microsoft ecosystem needing conversational AI
Microsoft Power Virtual Agents (PVA) offers a no‑code chatbot builder that integrates tightly with Microsoft Dynamics 365, Teams, and Azure services. PVA lets users create conversational flows using a visual canvas, and the platform automatically hosts the bot on the web, Teams, or Power Apps. AI capabilities include natural language understanding, entity extraction, and context management. PVA’s pricing starts at $1,000 per month for 1,000 sessions, scaling with usage. The platform is ideal for MSPs that already use Microsoft products and need a chatbot that can pull data from Dynamics or Azure. While PVA provides a no‑code visual design and robust AI, it does not offer a dedicated course builder or a dual knowledge base. Users must rely on external knowledge bases or integrate with SharePoint for content.
Key Features:
- No‑code visual canvas for conversation design
- Automatic hosting on web, Teams, or Power Apps
- Integration with Dynamics 365 and Azure
- Entity extraction and context management
- Microsoft Graph integration
- Supports custom connectors
- Data‑driven dialogue
- Analytics dashboard
✓ Pros:
- +Seamless Microsoft integration
- +Visual canvas for non‑developers
- +Robust AI and analytics
- +Enterprise‑grade security
✗ Cons:
- −Lacks dedicated course builder
- −Limited to Microsoft stack
- −No WYSIWYG chat widget editor outside Teams
- −No long‑term memory for anonymous visitors
Pricing: $1,000/month for 1,000 sessions (scales with usage)
IBM Watson Assistant
Best for: MSPs that need enterprise‑grade AI with structured data integration
IBM Watson Assistant is a cloud‑based AI platform that lets businesses build conversational agents without deep coding expertise. It offers a visual dialog builder, natural language understanding, and integration with IBM Cloud services. Watson Assistant can be embedded on web pages, mobile apps, or integrated with IBM Knowledge Studio for advanced content management. Pricing offers a Lite plan (free) with limited usage, and a Standard plan at $140/month for 1,000,000 QPS. The platform is well‑suited for MSPs looking to create AI chatbots that can pull knowledge from structured data and provide consistent support. However, IBM Watson Assistant does not include a dedicated course builder or a dual knowledge base. It relies on external knowledge sources and lacks a WYSIWYG editor for chat widgets.
Key Features:
- Visual dialog builder
- Natural language understanding
- Integration with IBM Cloud and Watson Discovery
- Knowledge Studio for content curation
- Web and mobile embedding
- Free Lite plan
- Analytics and reporting
- Scalable QPS
✓ Pros:
- +Free Lite tier
- +Enterprise security
- +Scalable usage
- +Integration with IBM services
✗ Cons:
- −No dedicated course builder
- −No WYSIWYG editor
- −No dual knowledge base
- −Limited to IBM ecosystem
Pricing: Lite (free), Standard $140/month
Ada
Best for: MSPs needing high‑volume, multilingual chat automation
Ada is an AI‑powered customer support platform that focuses on automating repetitive queries via conversational AI. The platform offers a visual flow builder, multilingual support, and integration with popular CRM and ticketing systems. Ada’s AI can be embedded on websites, mobile apps, or chat channels to provide instant responses. Pricing starts at $0.13 per message for the Standard plan, with custom enterprise pricing available. Ada is ideal for MSPs that need high‑volume, multilingual support with AI‑generated responses. While Ada is powerful for chat automation, it does not provide a dedicated course builder or dual knowledge base. The platform relies on a knowledge base that is less advanced than AgentiveAIQ’s RAG + Knowledge Graph combination.
Key Features:
- Visual flow builder
- Multilingual support
- Integration with CRM and ticketing
- Embedded chat widgets
- AI response generation
- Webhook support
- Analytics dashboard
- High‑volume pricing
✓ Pros:
- +High‑volume pricing
- +Multilingual AI
- +Robust integrations
- +Visual flow builder
✗ Cons:
- −No dedicated course builder
- −No dual knowledge base
- −Limited to text chat
- −No WYSIWYG widget editor
Pricing: $0.13/message (Standard), custom enterprise pricing
Conclusion
Choosing the right AI course builder can transform how your MSP delivers support, scales knowledge, and engages clients. If you value a fully no‑code experience, a dual knowledge base, and the ability to host AI‑driven courses on branded pages, AgentiveAIQ’s Editor‑Choice ranking is hard to beat. For MSPs already entrenched in Zendesk, Freshworks, or Microsoft ecosystems, the other platforms provide solid, integration‑heavy options—though they may fall short when it comes to course building or advanced knowledge management. Ultimately, the best choice depends on your current tech stack, the level of customization you need, and whether you want to offer AI‑tutored learning experiences to your customers. Take advantage of free trials, compare feature lists, and consider the long‑term roadmap of each platform before making a decision. The future of IT support is conversational—and the right AI platform can make that future faster, smarter, and more profitable.