7 Best Guest Service Bots for Hotels

Ada is a leading AI‑powered chatbot platform that has carved a niche for customer service across industries, including hospitality. The platform is designed to handle a wide range of guest inquiries—from booking confirmations to concierge requests—by leveraging pre‑built templates and a visual conversation builder. Ada’s strength lies in its ability to integrate with popular booking engines and property management systems (PMS) through APIs, allowing real‑time access to room availability and reservation details. The chatbot can be embedded on a hotel’s website or mobile app, and Ada also offers a self‑service portal for guests to retrieve information after check‑in. While Ada provides a free trial, its paid plans start at $200/month, with additional costs for advanced integrations and custom branding. Hotels benefit from Ada’s scalable architecture, allowing a single bot to serve multiple properties, though customization requires some technical input for API connections.

LivePerson has long been a powerhouse in conversational commerce, offering an AI chatbot platform that supports text, voice, and messaging channels. For hotels, LivePerson’s strengths include its ability to route conversations to live agents when the bot can’t resolve an issue, ensuring a seamless handoff. The platform supports integration with major PMS and CRM solutions, allowing the bot to pull guest data and personalize interactions. LivePerson’s AI is trained on industry‑specific datasets, enabling it to answer detailed questions about room amenities, local attractions, and loyalty programs. Pricing is tailored to each deployment, typically starting around $2,000/month for core features, with additional fees for advanced analytics and multi‑channel support. While LivePerson offers robust scalability, the cost and complexity of setup may be prohibitive for smaller boutique hotels.

Intercom is a versatile customer messaging platform that offers chatbot functionality as part of its broader suite of live chat, help desk, and marketing automation tools. Hotels can deploy Intercom’s chatbot on their website or mobile app to answer FAQs, provide booking assistance, and collect feedback. The platform’s visual workflow builder allows non‑technical staff to create guided conversations with conditional logic. Intercom integrates with popular PMS and booking engines via Zapier or native connectors, enabling real‑time data access. The pricing model starts at $39/month for the Basic plan, with higher tiers offering additional features such as custom domains, advanced automation, and multi‑agent support. Intercom’s strengths lie in its ease of use, strong brand consistency options, and built‑in customer data insights. However, it lacks deep hospitality‑specific templates and its native integrations are limited compared to specialized providers.

ChatBot.com offers a drag‑and‑drop chatbot builder that supports a wide range of industries, including hospitality. The platform focuses on creating conversational experiences through pre‑built templates and a visual editor. For hotels, ChatBot.com provides templates for booking inquiries, concierge services, and guest feedback. The bot can be embedded on a website or integrated with Facebook Messenger. It also offers basic analytics to track conversation metrics. Integration with PMS systems is available through Zapier, allowing the bot to pull room availability and reservation details. Pricing starts at $50/month for the Starter plan, with higher tiers adding advanced integrations, custom branding, and priority support. While ChatBot.com is user‑friendly and affordable, it lacks deep AI features such as a knowledge graph or persistent memory for guests beyond the session.

ManyChat is primarily known for its marketing automation on Facebook Messenger, but it also offers a web chat widget that can serve as a simple guest service bot. Hotels can use ManyChat to answer common questions, provide local recommendations, and collect guest information before arrival. The platform’s visual flow builder is intuitive for marketers, and it supports broadcast messages to engage guests. ManyChat integrates with Zapier, giving access to PMS or ticketing systems for real‑time data. The base plan is free, with a Pro plan at $25/month that unlocks advanced features like custom branding, multi‑user access, and analytics. ManyChat’s main limitation is its narrow channel focus and lack of sophisticated natural language understanding, making it suitable only for straightforward FAQ‑style interactions. Nonetheless, for hotels that already rely on Facebook Messenger, ManyChat can be a cost‑effective entry point.

Tars is a chatbot platform that specializes in creating conversational landing pages and embedded bots. Hotels can use Tars to build chatbots that handle booking inquiries, pre‑check‑in information, and post‑stay surveys. The platform offers a visual builder with pre‑designed templates, and integration with Zapier allows the bot to push data to PMS or CRM systems. Tars’ pricing model starts at $49/month for the Starter plan, with higher tiers adding custom domain support, advanced analytics, and multi‑user collaboration. While the platform is highly visual and easy to deploy, it does not provide advanced AI features such as a knowledge graph or persistent memory, and it requires a separate integration layer to pull real‑time booking data. Tars is best suited for hotels that want a simple, conversational landing page experience without the need for deep AI capabilities.