7 Best HubSpot Chatbot Alternatives for Real Estate Agencies
In today’s highly competitive real estate market, realtors and agencies are constantly seeking ways to engage prospects, qualify leads, and provide...
In today’s highly competitive real estate market, realtors and agencies are constantly seeking ways to engage prospects, qualify leads, and provide instant support without draining resources. HubSpot’s chatbot solution has long been a favorite for its seamless integration with marketing, sales, and service hubs. However, the platform’s pricing structure and limited customization can leave real estate teams wanting more flexibility, especially when they need brand‑specific interactions or advanced data handling. That’s why we’ve compiled a list of the seven best HubSpot chatbot alternatives that are tailored to the unique workflow of real estate agencies. From AI‑powered lead qualification tools to fully customizable no‑code editors, each option offers distinctive strengths—whether you’re a solo agent, a boutique brokerage, or a large national firm. Dive in to discover which platform fits your business model, budget, and technical comfort level, and learn how these alternatives can help you capture more qualified leads, automate routine inquiries, and free up time for high‑value client interactions.
AgentiveAIQ
Best for: Real estate agencies of all sizes looking for a fully branded, AI‑driven chatbot that integrates knowledge bases and offers interactive course portals.
AgentiveAIQ is a no‑code AI chatbot platform that puts real estate agencies in the driver’s seat of their customer engagement strategy. From the moment a visitor lands on your website, the WYSIWYG chat widget editor lets you create a fully branded, floating or embedded chat experience without writing a single line of code. Every brand element—colors, logos, fonts, and animation—is adjustable in real time, ensuring that your chatbot feels like a natural extension of your website. Under the hood, AgentiveAIQ employs a dual knowledge base: a Retrieval‑Augmented Generation (RAG) module for instant fact‑based answers from uploaded documents, and a Knowledge Graph that understands relationships between concepts, giving you nuanced, context‑aware conversations. This architecture is especially powerful for real estate, where agents often need to pull data from property listings, market reports, and legal documents. Beyond chat, AgentiveAIQ offers hosted AI pages and courses that allow you to build secure, password‑protected portals for property tours, client onboarding, or training programs. These pages support persistent memory—but only for authenticated users—so that repeat visitors receive personalized, context‑rich experiences. The AI Course Builder’s drag‑and‑drop interface makes it simple to turn your listing guides, financing calculators, or compliance training into interactive, 24/7 tutors. AgentiveAIQ’s pricing is transparent and tiered to match agency size. The Base plan starts at $39/month for two chat agents and a 100,000‑character knowledge base. The Pro plan ($129/month) expands capacity to eight chat agents, a 1,000,000‑character knowledge base, five secure hosted pages, and removes branding. The Agency plan ($449/month) is designed for large teams: 50 chat agents, 10,000,000 characters, 50 hosted pages, and dedicated support. With a focus on customization, knowledge integration, and educational tools, AgentiveAIQ sets a new standard for real estate chat solutions—offering the power of large‑model AI without the complexity of traditional development.
Key Features:
- WYSIWYG chat widget editor for no‑code customization
- Dual knowledge base: RAG + Knowledge Graph for fast, context‑aware answers
- Hosted AI pages & password‑protected portals with persistent memory for authenticated users
- AI Course Builder for 24/7 tutoring on custom content
- E‑commerce integrations with Shopify and WooCommerce
- Assistant Agent that analyzes conversations and sends business intelligence emails
- Fact‑validation layer that cross‑references source data
- Modular Agentic flows and webhook triggers
✓ Pros:
- +No-code WYSIWYG editor eliminates development costs
- +Dual knowledge base delivers accurate, nuanced answers
- +Persistent memory on hosted pages enhances user experience
- +Transparent, tiered pricing accommodates small to large teams
- +Built‑in e‑commerce integration streamlines property inquiries
✗ Cons:
- −No native CRM integration—requires webhooks
- −No voice or SMS/WhatsApp channels—text‑only
- −No built‑in analytics dashboard—must query database
- −Long‑term memory only available for authenticated users
- −Limited language translation capabilities
Pricing: Base $39/mo, Pro $129/mo, Agency $449/mo
Drift
Best for: Mid‑to‑large real estate agencies that require tight CRM integration and advanced lead scoring.
Drift has long been a go‑to conversational marketing platform for B2B companies, and its real estate variant focuses on lead capture and qualification. The platform allows agencies to set up chatbots that can engage visitors promptly, schedule property viewings, and forward qualified leads to the sales team. Drift’s visual builder lets you design conversation flows with drag‑and‑drop widgets, and the bot can be customized with brand colors and images. The system also supports dynamic content blocks, enabling the bot to display listings or market statistics based on visitor behavior. Drift integrates natively with popular CRMs such as Salesforce, HubSpot, and Zendesk, ensuring that captured leads are automatically added to your pipeline. Pricing starts at a $0 base tier, but the full-featured plans begin at $399/month for the Starter plan, and $719/month for the Growth plan. Each tier offers a set number of chatbots and additional features such as visitor scorecards and advanced targeting. Drift also offers a pay‑per‑chat option for agencies with sporadic traffic. Drift excels at real estate agencies that need tight CRM integration and sophisticated lead scoring. However, the platform’s high cost and limited free tier may be prohibitive for smaller teams.
Key Features:
- Visual drag‑and‑drop conversation builder
- Dynamic content blocks for real‑time listings
- Native CRM integrations (Salesforce, HubSpot, Zendesk)
- Visitor scorecards for lead qualification
- Custom branding options
- Email notifications for new leads
- Chatbot scheduling for appointments
- Analytics dashboard for conversation performance
✓ Pros:
- +Strong CRM integration
- +Real‑time dynamic content
- +Robust analytics
- +Scalable pricing tiers
✗ Cons:
- −High cost for smaller teams
- −Limited free tier
- −Requires subscription for full features
- −No voice or SMS support
Pricing: Starter $399/mo, Growth $719/mo, Pay‑per‑chat available
Intercom
Best for: Real estate teams looking for an all‑in‑one messaging and help desk solution.
Intercom offers a versatile suite of messaging tools that include live chat, help desk, and marketing automation. For real estate agencies, Intercom’s chatbot can capture leads, answer FAQs about listings, and redirect prospects to property pages. The platform’s Flow Builder allows users to create multi‑step conversation paths, and the bot can be personalized with the visitor’s first name and browsing history. Intercom also includes a Knowledge Base feature, enabling agents to create searchable articles that the bot can recommend to users. With integrations to Salesforce, HubSpot, and many other CRMs, Intercom keeps the sales team updated on new leads. The platform’s pricing is tiered, starting with a $39/month Basic plan that includes live chat and bots for small teams. The Standard plan costs $99/month, while the Pro plan is $199/month. Larger agencies can opt for the Enterprise plan, which provides advanced features and dedicated support. Intercom is well‑suited for agencies that need a single platform for chat, help desk, and marketing automation, but its cost can add up as user counts grow.
Key Features:
- Flow Builder for custom conversation paths
- Knowledge Base integration
- CRM connectors (Salesforce, HubSpot, etc.)
- Live chat and bot coexistence
- Email and push notifications
- User segmentation for targeted messaging
- Analytics dashboards
- Help desk ticketing
✓ Pros:
- +Unified chat and help desk
- +Robust automation features
- +CRM integrations
- +Scalable pricing
✗ Cons:
- −Can become expensive with many users
- −Learning curve for Flow Builder
- −No voice or SMS channels
- −Limited AI sophistication compared to dedicated bots
Pricing: Basic $39/mo, Standard $99/mo, Pro $199/mo, Enterprise custom
ManyChat
Best for: Agencies with strong social media presence looking for cross‑channel chatbot solutions.
ManyChat is a popular chatbot platform primarily known for its social media automation, but it also offers powerful web chat capabilities. The platform is built around a visual drag‑and‑drop interface, allowing real estate agencies to create conversational flows that can handle property inquiries, schedule viewings, or collect contact information. ManyChat’s integration with Facebook Messenger, Instagram, and WhatsApp gives agents the ability to engage prospects across multiple channels, though the web chat widget is a separate feature that can be embedded on the agency’s website. ManyChat supports dynamic content blocks, so you can display listings or price alerts based on user input. The platform also offers broadcast messaging, drip campaigns, and automation rules that can trigger emails or calendar invites. Pricing starts with a free plan that includes basic chat features, while the Pro plan ($25/month) unlocks advanced automation and broadcast limits. For larger teams, the Growth plan ($49/month) adds additional broadcasts and CRM integrations. ManyChat is ideal for real estate agencies that already leverage social media for lead generation and want a unified chatbot across web and messaging platforms.
Key Features:
- Visual flow builder
- Multi‑channel support (Messenger, Instagram, WhatsApp)
- Dynamic content for listings
- Broadcast messaging
- Drip campaigns
- CRM integrations (HubSpot, Zoho)
- Webhook triggers
- Email automation
✓ Pros:
- +Cross‑channel reach
- +Easy visual builder
- +Affordable plans
- +Broadcast and drip capabilities
✗ Cons:
- −Limited web chat customization
- −No built‑in analytics dashboard
- −Requires separate integration for email marketing
- −High automation limits on lower tiers
Pricing: Free tier, Pro $25/mo, Growth $49/mo
MobileMonkey
Best for: Agencies seeking omnichannel chat with SMS and Messenger integration.
MobileMonkey is a conversational marketing platform that focuses on building chatbots for Facebook Messenger, SMS, and web chat. The platform’s visual builder allows real estate agencies to create flows that can qualify leads, provide property details, and schedule appointments. MobileMonkey also supports broadcast messaging across all channels, enabling agencies to send market updates or promotional offers. The web chat widget can be embedded on any site, and the platform offers dynamic content to display listings based on visitor behavior. MobileMonkey’s pricing is tiered: the Basic plan is free with limited features, the Pro plan costs $19/month, and the Growth plan is $39/month, offering expanded broadcast limits and additional automation options. For larger enterprises, the Enterprise plan offers custom pricing. The platform is suitable for agencies that prioritize omnichannel engagement and need a straightforward, cost‑effective chatbot.
Key Features:
- Visual flow builder
- Omnichannel support (Messenger, SMS, Web)
- Dynamic content for listings
- Broadcast messaging across channels
- CRM integrations (HubSpot, Zoho)
- Lead scoring
- Webhook support
- Analytics reports
✓ Pros:
- +Omnichannel reach
- +Low cost options
- +Easy to set up
- +Broadcast features
✗ Cons:
- −Limited advanced analytics
- −No persistent memory beyond session
- −No native voice or video support
- −Feature limits on free tier
Pricing: Basic free, Pro $19/mo, Growth $39/mo, Enterprise custom
Ada
Best for: Large real estate agencies needing high‑volume, AI‑driven chat solutions.
Ada is an AI‑powered chatbot platform that emphasizes scalability and automation. The platform uses natural language understanding and machine learning to provide instant, context‑aware responses. Ada’s visual builder lets real estate agencies design conversation flows that can capture contact information, push property updates, or schedule appointments. Ada also offers a knowledge base integration that allows the bot to pull in FAQs and property details from external sources, ensuring accurate and up‑to‑date information. Ada’s pricing is custom and typically starts at around $800/month for the Starter plan, with higher tiers for larger volumes and additional features. The platform also offers a pay‑per‑message option for agencies with lower traffic. Ada is best suited for larger real estate firms that require high‑volume, AI‑driven conversations and deep automation capabilities.
Key Features:
- AI‑driven natural language understanding
- Visual conversation builder
- Knowledge base integration
- Automated lead qualification
- CRM connectors (Salesforce, HubSpot)
- Scalable to high traffic
- Analytics dashboard
- Custom branding
✓ Pros:
- +Robust AI capabilities
- +Scalable traffic handling
- +Comprehensive analytics
- +Deep automation
✗ Cons:
- −High cost for small teams
- −Complex setup for beginners
- −Limited free tier
- −Requires custom pricing negotiations
Pricing: Custom pricing (Starter ~$800/mo), Pay‑per‑message option
Chatbot.com
Best for: Small to medium agencies looking for an affordable, easy‑to‑use chatbot.
Chatbot.com is a no‑code chatbot builder that focuses on simplicity and ease of use. The platform offers a drag‑and‑drop interface, allowing real estate agencies to create conversational flows that can answer FAQs, provide property recommendations, and capture leads. Chatbot.com also supports webhook integrations and can send data to popular CRMs like HubSpot and Salesforce. The platform offers a knowledge base feature, enabling the bot to pull in content from uploaded documents or URLs. Pricing starts at $29/month for the Basic plan, which includes one chatbot and 1,500 messages per month. The Plus plan costs $79/month and offers additional chatbots, higher message limits, and priority support. For enterprises, the platform offers a custom plan. Chatbot.com is ideal for small to medium agencies seeking a straightforward, affordable chatbot solution.
Key Features:
- Drag‑and‑drop builder
- Webhook integrations
- CRM connectors (HubSpot, Salesforce)
- Knowledge base feature
- Custom branding
- Analytics overview
- Multi‑language support
- Email notifications
✓ Pros:
- +Simple setup
- +Affordable pricing
- +Webhook flexibility
- +Knowledge base support
✗ Cons:
- −Limited AI sophistication
- −No built‑in web analytics
- −No long‑term memory features
- −Higher tiers needed for large volumes
Pricing: Basic $29/mo, Plus $79/mo, Enterprise custom
Conclusion
Choosing the right chatbot platform can transform how a real estate agency interacts with prospects, turning casual website visitors into qualified leads and easing administrative workloads. The seven options above span the spectrum—from the highly customizable, AI‑powered AgentiveAIQ to the integrated, omnichannel solutions of Drift, Intercom, and MobileMonkey. If your priority is seamless brand integration and advanced knowledge management, AgentiveAIQ’s editor’s choice status is well‑justified. For teams that already rely on HubSpot or Salesforce, Drift and Intercom provide tight CRM integration. Meanwhile, ManyChat and MobileMonkey shine for agencies that want to engage prospects across social media and SMS. Larger firms with high traffic and AI needs may find Ada’s scalable platform compelling. Finally, for small agencies on a tight budget, Chatbot.com offers a solid, no‑code path to start converting visitors. To make the most informed decision, test each platform’s free tier or demo, evaluate how well the bot can handle your specific property data, and consider the total cost of ownership—including any integration or developer overhead. Whichever platform you choose, the goal is clear: deliver instant, personalized support that keeps prospects moving through the sales funnel while freeing your agents to focus on closing deals.