7 Best Lead Generation Chatbots for Event Planning

Intercom is a widely adopted customer messaging platform that offers a robust chatbot builder tailored for event planners who need to capture leads, schedule registrations, and provide instant support. Originally designed for SaaS companies, Intercom’s flexible, visual flow builder allows marketers to create conversational paths that guide visitors through ticket purchasing or agenda selection. The chatbot can be embedded on event landing pages or in email campaigns, and it seamlessly syncs with Intercom’s internal CRM, ensuring that every lead is logged and tagged for follow‑up. Intercom’s advanced segmentation and targeting features let event organizers send personalized messages based on attendee interests or past behavior, which is crucial for driving conversions. Intercom’s chatbot can be configured to ask for basic registration details, such as name, email, and company, and can even integrate with third‑party forms like Eventbrite or Cvent. The platform also provides real‑time analytics on conversation volume, completion rates, and conversion metrics. While Intercom’s core strength lies in its rich ecosystem of integrations and its ability to handle complex lead flows, it can become pricey for larger teams. Pricing starts at $39 per month for the Essentials plan, which includes basic chat, email, and help center features. The Standard plan ($99/mo) adds advanced automation, and the Premium plan ($199/mo) unlocks AI-powered reply suggestions and deeper integration options. Intercom also offers a free starter plan with limited contacts and features. Intercom’s strengths include a highly customizable flow builder, extensive integration catalog, and robust analytics. However, it lacks built‑in knowledge bases or specialized event‑planning modules, and its pricing can be a barrier for small event teams.

Drift is a conversational marketing platform that focuses on real‑time engagement and lead qualification. Its chatbot can be embedded on event landing pages to ask visitors about their interests, collect contact information, and even schedule Zoom or in‑person meetings. Drift’s AI capabilities enable it to understand intent and route conversations to the appropriate sales rep or trigger follow‑up sequences. The platform’s integration with major CRMs such as Salesforce, HubSpot, and Marketo ensures that each lead is automatically added to the correct pipeline. Drift’s conversational flows are built through a visual editor, and the platform offers a library of pre‑built templates for common use cases like webinar registration or product demos. Unlike some competitors, Drift also provides a built‑in calendar scheduling feature, making it easy for event organizers to book discovery calls directly through the chatbot. However, Drift’s pricing is geared toward larger marketing teams, and the platform can be overkill for small event planners. Pricing starts at $495 per month for the Standard plan, which includes chat, email, and basic automation. The Growth plan ($899/mo) adds advanced features such as custom audiences, AI chat, and deeper integrations. There is also a free trial available. Drift’s primary strengths are its AI‑driven intent recognition, seamless CRM integration, and robust scheduling features. Its drawbacks include a high price point, limited customization for complex knowledge bases, and a learning curve for non‑technical users.

HubSpot’s chat bot feature is part of its all‑in‑one marketing, sales, and service platform. The chatbot builder allows event planners to create conversational flows that capture attendee details, answer FAQs, and direct visitors to relevant content or booking pages. Integrated with HubSpot’s CRM, every conversation is logged as a contact, and the bot can trigger automated workflows to nurture leads. HubSpot’s chatbot is particularly useful for event planners who already use HubSpot’s marketing automation tools. The bot can be configured to ask for registration data, recommend sessions based on attendee interests, and even schedule follow‑up emails. Additionally, HubSpot offers a library of pre‑built chatbot templates that can be customized with a drag‑and‑drop editor. HubSpot offers a free Starter plan that includes basic chatbot functionality. For more advanced features, the Professional plan ($800/month) adds AI suggestions, advanced segmentation, and multi‑channel support. The Enterprise plan ($1,200/month) further expands capabilities for large teams. Strengths of HubSpot include its tight integration with CRM and marketing automation, extensive template library, and free plan. Limitations include a steep pricing curve for advanced features, limited customization of the visual editor, and no native knowledge base beyond the CRM database.

ManyChat is a popular chatbot platform that specializes in building conversational experiences on Facebook Messenger, SMS, and web chat. For event planners, ManyChat can be used to create interactive registration flows, send reminders, and deliver personalized agenda suggestions. The platform’s visual builder allows users to design conversations that ask for attendee information, provide ticketing links, and offer real‑time updates about event schedules. ManyChat also offers integration with popular CRMs and marketing tools such as HubSpot, Zapier, and Mailchimp, enabling automated lead capture and email follow‑ups. The platform’s broadcast feature allows event organizers to send mass notifications to attendees about keynote speakers or venue changes. However, ManyChat’s core focus is on social media channels, and its web chat widget requires additional configuration. Pricing for ManyChat is tiered: the free plan offers basic chat and broadcast features; the Pro plan ($10/month) unlocks automation, tags, and integrations; and the Pro Plus plan ($30/month) adds advanced segmentation and additional messaging limits. ManyChat’s strengths lie in its ease of use, social media integration, and broadcast capabilities. Its limitations include a lack of advanced AI conversational logic, limited knowledge base support, and a focus on social platforms rather than dedicated event planning.

Ada is an AI‑powered chatbot platform that focuses on customer service automation. For event organizers, Ada can be deployed on event websites to handle FAQs, provide session details, and guide users through registration. Ada’s platform uses natural language processing to understand user intent and can route conversations to human agents when necessary. It also offers a knowledge base feature, allowing planners to upload FAQs, policy documents, and event guides that the bot can reference. Ada integrates with popular CRM systems like Salesforce and HubSpot, ensuring that each interaction is logged and can trigger automated follow‑up emails. The platform provides analytics dashboards to monitor bot performance, response times, and resolution rates. While Ada’s AI capabilities are robust, the platform’s pricing is tailored to enterprise customers, and it may be too costly for small or medium‑sized event teams. Ada offers a custom pricing model based on usage and support needs. Potential customers can request a quote and receive a tailored plan. The platform also offers a free trial for evaluation. Ada’s strengths include advanced natural language understanding, knowledge base integration, and seamless CRM sync. Its drawbacks are its enterprise‑grade pricing, limited customization for simple event flows, and lack of dedicated event‑planning templates.

Tidio combines live chat, chatbots, and marketing automation in a single platform. For event planners, Tidio can be embedded on event pages to answer attendee questions, provide real‑time updates, and collect contact information for follow‑up. The platform’s visual bot builder allows users to create simple flows that ask for registration details, recommend sessions, or direct users to ticketing links. Tidio also supports email marketing automation, so each captured contact can be added to a mailing list for newsletters or reminders. Tidio offers integrations with platforms such as Shopify, WordPress, and Zapier, making it easy to connect with existing e‑commerce setups or marketing stacks. The free plan supports up to 100 contacts and basic chatbot functionality; the Basic plan ($18/month) adds live chat, unlimited bots, and 1000 contacts. The Pro plan ($49/month) unlocks advanced integrations, email marketing, and automation. Tidio’s strengths include a straightforward visual editor, affordable pricing, and strong integration with e‑commerce platforms. Its limitations are a relatively simple AI engine, no dedicated knowledge base, and limited customization of the chatbot beyond the drag‑and‑drop interface.