7 Best Platforms for a Lead Generation Chatbot for Event Planning

Intercom is a widely adopted customer messaging platform that offers a robust chatbot feature for engaging website visitors and converting them into leads. The platform provides a visual builder that allows users to design conversation flows without coding, making it accessible to event planners who need to collect contact details, qualify prospects, and schedule follow‑up. Intercom’s chatbot can be configured to ask qualifying questions about event preferences, budget, and availability, then route qualified leads to the sales or event team. Intercom’s strengths lie in its tight integration with marketing automation, email, and CRM systems. The platform’s outbound messaging and targeted campaigns allow planners to nurture leads over time, and its analytics dashboard gives insight into engagement metrics, conversion rates, and chat quality. The chatbot can also be embedded across multiple channels, including website widgets, mobile apps, and Facebook Messenger, providing a unified lead‑generation funnel. Pricing for Intercom starts at $39/month for the Essentials plan, which includes basic chat features and up to 2,000 monthly conversations. The Pro plan, at $99/month, adds advanced automation, integrations, and more conversation volume. Larger teams can opt for the Advanced plan, which costs $199/month and offers priority support, custom branding, and higher limits. For event planners, Intercom can be integrated with ticketing platforms via Zapier or native connectors, enabling automatic updates to attendee status and real‑time inventory checks.

Drift positions itself as a conversational marketing platform that uses chatbots to capture and qualify leads on websites and within email campaigns. For event planners, Drift’s chatbot can ask visitors about event type, expected attendance, and budget, then schedule a follow‑up or add them to a nurture sequence. Drift’s strength is its focus on sales‑centric conversations, providing built‑in appointment scheduling and integration with calendar services. The platform offers a visual editor for creating conversational flows, as well as AI‑driven suggestions for messaging. Drift also provides a robust analytics suite to track conversation metrics and identify the most effective questions or prompts. It can be embedded as a floating widget or integrated into web pages and email templates. Pricing for Drift starts at $400/month for the Starter plan, which includes basic chatbot functionality and up to 50,000 conversations per month. The Growth plan, at $800/month, adds advanced reporting, multi‑currency support, and higher conversation limits. Enterprise pricing is custom‑quoted. While Drift is more expensive than some competitors, its focus on sales qualification and integration with scheduling tools makes it appealing for event planners who need to convert visitors into booked consultations or ticket sales.

ManyChat is a popular chatbot platform that specializes in building conversational experiences for Facebook Messenger, Instagram, and web chat. Its drag‑and‑drop builder allows users to create flows that can capture leads, answer FAQs, or guide users through a booking process. For event planners, ManyChat can be used to collect attendee information, send ticket reminders, and push event updates. ManyChat offers a free tier with basic features, but paid plans unlock advanced automation, broadcast messaging, and multi‑user access. The platform also supports integrations with email marketing services, CRMs, and e‑commerce tools via Zapier. Its web widget can be embedded on event websites to provide instant support and lead capture. Pricing for ManyChat is tiered: Free, Pro at $25/month (billed annually) includes unlimited broadcasts and detailed analytics, and Premium at $50/month (billed annually) adds advanced integrations and priority support. ManyChat’s strengths include its ease of use, affordability, and strong presence on social media. However, it is limited to text‑based interactions and does not provide built‑in payment processing or advanced analytics beyond basic metrics.

Tars is a chatbot builder focused on creating conversational landing pages and lead‑generation forms. Its visual builder enables planners to design step‑by‑step chat flows that can qualify prospects, collect attendee details, or schedule meetings. Tars can be embedded as a web widget or used to replace traditional contact forms on event landing pages. Tars offers integrations with CRMs, email marketing services, and Zapier, allowing collected leads to be automatically added to a mailing list or sold‑list. The platform also provides A/B testing, analytics, and the ability to export conversation data. While Tars does not natively support e‑commerce or payment processing, it can connect to third‑party services via webhooks. Pricing starts at $49/month for the Starter plan, which includes up to 3 bots and 10,000 interactions per month. The Professional plan at $99/month adds unlimited bots, higher limits, and advanced integrations. Enterprise pricing is custom. Event planners can use Tars to create branded chat experiences that drive ticket sales or lead capture, especially for webinars and virtual conferences.

Landbot is a no‑code chatbot platform that focuses on creating conversational experiences that can replace traditional forms and lead‑capture pages. The platform offers a drag‑and‑drop builder that supports conditional logic, media, and custom widgets. For event planners, Landbot can be used to guide visitors through ticket selection, ask qualifying questions, and collect contact information. Landbot integrates with popular CRMs, email marketing tools, and e‑commerce platforms via its native connectors and Zapier. It also provides analytics, chatbot performance dashboards, and the ability to export conversation data. The platform can be embedded as a floating widget or used to create standalone web pages. Pricing starts at $30/month for the Starter plan, which includes up to 5,000 interactions per month and basic features. The Growth plan at $60/month adds unlimited interactions, advanced integrations, and priority support. Enterprise plans are custom quoted. Landbot’s strengths include its intuitive visual editor and flexible deployment options. However, it lacks built‑in payment processing and has limited advanced analytics compared to larger platforms.

MobileMonkey is a chatbot platform that specializes in building conversational experiences across web chat, Facebook Messenger, SMS, and Instagram Direct. Its visual flow builder allows users to create multi‑channel chatbots that can capture leads, send event reminders, and provide FAQs. For event planners, MobileMonkey can be used to nurture leads via SMS or Messenger, and then funnel them to a ticketing platform. The platform offers integrations with CRMs, email marketing services, and Zapier. It also provides marketing automation, broadcast messaging, and basic analytics. MobileMonkey has a free tier that includes core features, while paid plans unlock advanced automation and multi‑user access. Pricing starts with a free plan, then Pro at $49/month (billed annually) and Premium at $99/month (billed annually). The Enterprise plan is custom. MobileMonkey’s key advantage is its multi‑channel reach, enabling planners to engage visitors on the platforms where they already spend time. However, it does not provide built‑in payment processing and its analytics are relatively basic.