7 Best Platforms for a Lead Generation Chatbot for Real Estate Agencies

HubSpot’s chatbot builder is part of the broader HubSpot CRM ecosystem, offering a no‑code interface that lets real estate professionals create conversational flows to qualify leads and schedule property tours. The platform’s strength lies in its tight integration with HubSpot’s contact database, allowing chat interactions to be automatically logged and scored based on lead qualification criteria. Users can trigger automated email sequences, assign tasks to sales reps, and set follow‑up reminders directly from chat conversations. HubSpot also provides a library of pre‑built templates, enabling agents to deploy instant chatbots that ask for basic contact information and property preferences. The chatbot can be embedded on a website with a single script tag and can be customized with branding elements, though styling options are more limited compared to dedicated design tools. The platform supports conditional logic, allowing bots to branch conversations based on user responses. Pricing ranges from a free tier that includes basic chatbot functionality to a Starter tier at $50/month for additional chat features and increased conversation limits. For larger teams, the Sales Hub Enterprise plan, starting at $300/month, offers advanced automation, custom reporting, and deeper CRM integration. HubSpot’s main advantage is its seamless CRM integration, ensuring that captured leads are immediately actionable. However, the chatbot’s customization options are less flexible than dedicated editors, and it lacks advanced knowledge‑base or AI course features.

Drift is a conversational marketing platform that focuses on real‑time chat and automated lead qualification. Its chatbot can engage website visitors, ask qualifying questions, and route qualified prospects to sales reps or schedule a call. Drift offers a visual flow builder where agents can design conversational paths with conditional logic, quick replies, and pre‑written snippets. The platform also integrates with popular CRMs like Salesforce, HubSpot, and Pipedrive, allowing chat data to feed directly into sales pipelines. Drift’s live chat feature provides instant messaging with real‑time notifications, enabling sales teams to respond promptly. The platform’s AI capabilities include predictive scoring and automatic assignment of chat conversations to the most appropriate team member. Drift supports multi‑channel outreach through email and SMS, but it does not provide native voice or social media integrations. Pricing starts at $400/month for the Essentials plan, which includes basic chatbot functionality and live chat. The Pro plan, beginning at $750/month, adds advanced automation, custom branding, and additional integrations. Enterprise pricing is available on request for larger organizations. While Drift offers robust lead routing and live chat, its pricing can be high for smaller agencies, and the customization of chat widget appearance is limited compared to dedicated design tools.

Intercom is a customer messaging platform that combines chatbots, live chat, and email automation into a single interface. Real estate agents can use Intercom’s chatbot builder to create qualification flows, answer FAQs, and collect contact details. The platform’s strength lies in its rich set of integrations, including popular CRMs, marketing automation tools, and real‑estate specific platforms such as Zillow and Realtor.com. Intercom offers a visual conversation designer that supports conditional branching, quick replies, and rich media. The chat widget can be embedded on any website with a single script, and the appearance can be customized with color, position, and welcome message settings. Live chat allows agents to take over conversations seamlessly, while the knowledge base feature lets agents create a library of articles that the bot can reference. Pricing varies by plan: the Essential plan starts at $39/month, which includes basic chatbot and live chat functionality; the Pro plan begins at $99/month with advanced automation and integration capabilities; and the Premium plan at $199/month adds more robust reporting and team collaboration tools. Intercom is ideal for agencies that require a unified messaging hub across web, email, and in‑app channels. However, the platform can become costly as the number of active conversations increases, and its AI capabilities are more limited compared to dedicated AI chatbots.

ManyChat is a popular chatbot platform that specializes in building conversational experiences on Facebook Messenger, Instagram Direct, and SMS. While many real estate agents use ManyChat to engage potential buyers via social media, the platform also offers a web chat widget that can be embedded on a website. ManyChat’s drag‑and‑drop flow builder allows users to create qualification sequences, broadcast messages, and automate lead capture. The platform supports conditional logic, quick replies, and multimedia messages. ManyChat can integrate with CRMs like HubSpot and Salesforce, and it offers Zapier integration for connecting to a wide range of third‑party apps. The free tier provides basic chatbot functionality, while the Pro tier at $10 per active user per month unlocks advanced features such as unlimited broadcasts, subscriber tagging, and custom user attributes. ManyChat is especially useful for agencies that want to combine social media outreach with website lead generation. However, the web chat widget is less polished compared to dedicated web chat builders, and the platform does not offer advanced knowledge‑base or AI course capabilities.

Zoho SalesIQ is a live chat, website visitor tracking, and chatbot platform that integrates tightly with the Zoho suite of business applications. Real estate agencies can use SalesIQ to set up chatbot flows that qualify leads, collect contact information, and provide instant answers to common questions. The platform offers a visual flow editor, quick replies, and conditional branching. Visitors can be segmented by behavior, source, and custom attributes, enabling the chatbot to tailor conversations based on user data. SalesIQ also provides real‑time visitor monitoring, allowing agents to see visitor activity and engage proactively. The integration with Zoho CRM ensures captured leads are automatically stored and can be followed up with email campaigns. Pricing is free for up to 20 agents and 10,000 page views per month; paid plans start at $14/month per agent for unlimited page views and advanced features like AI-powered chat, custom widgets, and advanced reporting. The Enterprise plan at $38/month per agent offers additional AI customization and API access. Zoho SalesIQ excels in its visitor analytics and deep Zoho integration, but it lacks the advanced AI knowledge‑base and AI course functionalities that some agencies may require.

Landbot is a no‑code chatbot builder that focuses on creating conversational landing pages and embedded chat widgets. The platform offers a visual builder that allows real estate agents to design qualification flows, schedule appointments, and provide instant property information. Landbot’s chatbot can be embedded on any website via a simple script and supports rich media, file uploads, and custom HTML blocks. The platform integrates with popular CRMs such as HubSpot, Salesforce, and Mailchimp through Zapier, enabling captured leads to be automatically added to email marketing lists or sales pipelines. Landbot also offers a feature called “Data Export” that lets users download conversation logs for analysis. Pricing starts at $30/month for the Basic plan, which includes limited flow steps and conversation limits, while the Plus plan at $79/month offers unlimited conversation steps and higher limits. Landbot’s strengths lie in its easy-to-use visual editor and flexibility in embedding conversational flows. However, it does not provide an advanced knowledge‑base or persistent memory across sessions, and its AI capabilities are limited to pre‑built prompts.