7 Best Policy Quote Bots for Insurance Agencies

Intercom is a widely used customer messaging platform that offers a conversational AI chatbot designed to handle support, lead capture, and basic sales functions. Its chatbots can be embedded on websites and mobile apps, providing instant responses to common insurance policy questions. Intercom’s chatbot builder is visual, allowing marketers to design conversation flows without coding, and its AI assistant can answer FAQs about coverage, claims, and policy options. The platform supports integration with major CRMs like Salesforce and HubSpot, enabling seamless handoffs to human agents. Intercom’s strengths lie in its robust automation capabilities and its ability to route conversations to the right team member based on intent. The platform also offers in‑app messages and email campaigns, allowing agencies to nurture leads that come through the chatbot. Pricing starts at $39/month for the Essential plan, which includes basic chat features, while the Pro plan at $99/month adds more advanced automation and reporting. While Intercom is powerful for customer engagement, it can become expensive as the number of conversations grows, and its AI is primarily rule‑based rather than generative, which can limit the depth of policy explanations.

Drift is a conversational marketing platform focused on sales acceleration. Its chatbot can qualify leads, book meetings, and answer product questions, making it a popular choice for B2B insurers. Drift’s AI assistant uses intent detection to route visitors to the appropriate sales or support resources. The platform offers a visual flow builder, integrations with Salesforce, HubSpot, and marketing automation tools, and real‑time chat with human agents. Drift’s strengths include its ability to schedule meetings directly from the chat window and its robust analytics that track conversation performance. Pricing starts at $400/month for the Starter plan, which includes chat, email, and basic reporting. The Growth plan at $1,200/month adds advanced features such as automated email follow‑ups and custom bots. However, Drift’s focus on sales can make it less suitable for agencies that need extensive policy support or knowledge management. The AI is primarily transactional, and the platform does not offer native integrations with e‑commerce or dedicated knowledge bases.

ManyChat is a no‑code chatbot builder primarily designed for social media and messaging apps, especially Facebook Messenger, Instagram Direct, and WhatsApp. It offers a visual drag‑and‑drop interface that allows marketers to create conversation flows, automate responses, and capture leads. ManyChat’s AI features include natural language recognition to answer frequently asked questions and trigger automated sequences. ManyChat integrates with popular CRMs, email marketing platforms, and e‑commerce tools like Shopify. The platform’s pricing starts at $10/month for the Pro plan, which includes unlimited contacts and advanced automation. The Growth plan at $25/month adds features like broadcast messages and advanced integrations. For insurance agencies, ManyChat can be used to run quick policy quote bots on social media, but it lacks a robust knowledge‑base system and does not support long‑term memory beyond the chat session. Additionally, the platform is best suited for outbound engagement rather than inbound policy support.

Ada is an AI‑powered customer service platform that focuses on automating support workflows. Its chatbot can be embedded on websites and mobile apps to answer FAQs, troubleshoot issues, and guide users through complex processes. Ada’s conversational AI is built on a knowledge base that can be updated via a simple editor, and it supports intent recognition to route conversations to human agents when needed. Ada integrates with major CRM and helpdesk systems such as Salesforce, Zendesk, and HubSpot. The platform offers a visual builder, analytics, and multi‑language support. Pricing is custom and typically starts at a few thousand dollars per year, depending on the number of conversations and features. While Ada provides robust support capabilities, its pricing can be steep for small agencies, and it does not offer native e‑commerce integrations or a dedicated knowledge‑graph system for nuanced policy questions.

Bold360, now part of LogMeIn, is a conversational AI solution that blends live chat with AI chatbots. Its platform can be embedded on websites to provide instant answers to customer queries, and it offers a knowledge‑base integration that pulls from existing support articles. Bold360’s AI can learn from conversation data and improve over time. The service includes live chat handoff, sentiment analysis, and analytics. The platform supports integration with Salesforce, Zendesk, and other CRM systems. Bold360 offers a visual chatbot builder, but pricing is generally quoted on a case‑by‑case basis and can be high for agencies with large conversation volumes. Bold360 excels in combining AI with human support, but its knowledge‑base integration is limited to existing articles, and it does not provide a dedicated knowledge‑graph or long‑term memory feature.

Zendesk Chat (formerly Zopim) is part of the Zendesk customer service suite. It offers a real‑time chat widget that can be embedded on websites to answer common questions and route visitors to support agents. Zendesk Chat’s chatbot feature uses a rule‑based engine to provide quick answers and can be integrated with the Zendesk Help Center knowledge base. The platform supports integrations with Salesforce, HubSpot, and other CRMs. Zendesk Chat is known for its ease of use and strong analytics. Pricing starts at $19/month for the Starter plan, with a $99/month Enterprise plan that adds advanced routing and reporting. The chatbot feature is free with the chat widget, but advanced AI capabilities can be added via third‑party integrations. While Zendesk Chat is a solid option for basic support, its AI capabilities are limited compared to dedicated generative platforms, and it lacks a sophisticated knowledge‑graph or long‑term memory.