7 Best RAG Chatbots for Marketing Agencies

Drift has positioned itself as the conversational marketing platform for B2B sales teams, offering AI‑powered chat that captures leads and routes them to the appropriate sales representatives. Drift’s chat widget can be embedded on any website with a single line of JavaScript, and its visual builder allows marketers to tweak colors, positioning, and messaging without development resources. The platform’s AI engine uses a combination of natural language processing and rule‑based logic to qualify prospects, schedule meetings, and trigger automated flows. Drift’s strength lies in its tightly integrated sales stack, offering native connectors to Salesforce, HubSpot, and Marketo. It also provides an AI‑driven “Chatbot” feature that can answer common questions, but it does not expose a retrieval‑augmented generation engine or a structured knowledge graph. Instead, Drift relies on a curated knowledge base and pre‑built templates to guide conversations. Pricing starts at $400/month for the Standard plan, which includes unlimited chat sessions, email and chat routing, and basic automation. Drift also offers a free trial and an Enterprise plan with advanced features such as custom branding, advanced analytics, and priority support. Overall, Drift is ideal for agencies that focus on B2B lead generation and require deep integration with CRM systems, but it falls short for agencies that need advanced RAG capabilities or brand‑centric visual customization beyond its limited theme options.

Intercom is a versatile customer messaging platform that combines live chat, in‑app messaging, and email automation. Its AI chat feature, powered by a proprietary language model, can answer FAQs, recommend products, and hand off conversations to human agents. Intercom’s chat widget is easily embedded on any website, and its visual customization options let marketers adjust colors, position, and greeting messages. Intercom’s knowledge‑base is built around a centralized help center that can be queried by the chatbot, but it does not incorporate RAG or a knowledge graph. Instead, it relies on structured articles and a rule‑based engine to deliver relevant answers. The platform also offers a robust automation suite that can trigger workflows based on user behavior, purchase history, or support tickets. Pricing starts at $39/month for the Essentials plan, which includes live chat, basic automation, and a single user seat. The Pro plan at $99/month adds advanced automation, custom branding, and additional seats. Intercom also offers a Business plan for larger teams. Intercom is well‑suited for agencies that need a comprehensive customer support hub and marketing automation, but it offers less flexibility for building brand‑centric chat widgets or integrating advanced RAG systems.

ManyChat is a chatbot builder focused on social media and messaging apps, particularly Facebook Messenger, SMS, and email. The platform offers a drag‑and‑drop visual builder that allows marketers to create conversational flows without coding. ManyChat’s AI capabilities are currently limited to rule‑based logic, though the platform is beginning to integrate GPT‑based responses through its API. The chat widget can be embedded on websites, but ManyChat’s core strength lies in automating messaging over social channels and email. It provides a built‑in knowledge base for FAQs, but it does not offer a retrieval‑augmented generation engine or a structured knowledge graph. Users can import CSV files to create custom lists and trigger broadcasts. Pricing starts at $15/month for the Basic plan, which includes unlimited contacts, basic automation, and standard messaging limits. The Pro plan at $49/month adds broadcast limits, advanced segmentation, and multi‑user access. ManyChat is ideal for agencies that need to manage social media campaigns and email nurturing, but it is less suitable for agencies requiring advanced RAG capabilities or detailed in‑web chat customization.

Landbot is a no‑code chatbot platform that focuses on creating conversational landing pages and form‑based interactions. Its visual builder allows marketers to design chat flows using a drag‑and‑drop interface, and the resulting chatbot can be embedded on any website or used as a standalone web app. Landbot’s AI capabilities are currently rule‑based, with optional integration to GPT‑powered services via API. The platform offers a knowledge base feature that can be queried, but it does not provide a retrieval‑augmented generation engine or knowledge graph. Landbot excels at collecting leads, conducting surveys, and guiding users through multi‑step forms. Pricing starts at $30/month for the Starter plan, which includes unlimited chat flows, basic integrations, and a single user seat. The Pro plan at $50/month adds advanced integrations, custom branding, and additional seats. Landbot is well‑suited for agencies that need to build conversational landing pages or lead‑capture forms quickly, but it lacks advanced RAG or deep AI personalization features.

ChatGPT Enterprise is OpenAI’s premium offering for businesses that require enterprise‑grade security, compliance, and administrative controls. The platform provides a web interface and API access that can be embedded into websites, internal tools, or customer support systems. The chat experience leverages OpenAI’s GPT‑4 model, which can answer a wide range of questions and generate content. However, ChatGPT Enterprise does not expose a dedicated retrieval‑augmented generation engine or a knowledge graph; instead, it relies on the model’s general knowledge and optional user‑supplied prompts. Users can upload documents for reference, but the system does not automatically index them into a structured knowledge base. Pricing is set at $20 per user per month, with a minimum of 10 users. Enterprise customers can negotiate custom terms for larger teams or additional usage. ChatGPT Enterprise is ideal for agencies that need scalable AI content generation, chatbot integration, and stringent data security, but it offers limited customization of chat widgets or advanced knowledge‑base features.

Jasper Chat is a conversational AI tool built on top of Jasper AI’s content generation platform. It allows users to create chatbots that can answer questions, generate marketing copy, and assist with content ideation. The platform offers a simple web interface where marketers can define prompts and set brand voice guidelines. Jasper Chat can be embedded on websites via a script tag, and it integrates with Zapier for workflow automation. However, the AI engine is primarily focused on text generation rather than knowledge retrieval; there is no native retrieval‑augmented generation or knowledge graph feature. Pricing starts at $49/month for the Starter plan, which includes unlimited chat sessions and basic prompts. The Business plan at $99/month adds advanced brand voice settings, API access, and higher usage limits. Jasper Chat is suitable for agencies that need quick content generation conversationally and want a straightforward integration, but it falls short for agencies requiring robust data retrieval or deep customization of the chat interface.