7 Best Use Cases for a Website Chatbot for Gyms & Fitness

Tars is a popular no‑code chatbot builder known for its drag‑and‑drop interface that enables businesses to create conversational landing pages and chatbots quickly. For gyms, Tars can be used to set up virtual tours, book class trials, and collect lead information—all without any coding effort. The platform offers a library of pre‑built templates tailored to fitness use cases, which can be customized via a simple visual editor. Tars also provides integration with Google Sheets, Zapier, and various CRM systems, allowing collected leads to flow straight into the gym’s existing customer management workflow. Pricing starts at $49/month for the Basic plan, which includes up to 500 chat conversations per month and one chatbot. The Pro plan at $149/month lifts the conversation limit to 5,000 and adds advanced analytics, custom branding, and access to premium templates. For larger operations, the Enterprise plan offers unlimited conversations, priority support, and custom integrations. While Tars excels at lead generation and simple conversational flows, it does not natively support a dual knowledge base or AI‑driven content retrieval. Its memory is session‑based, and the platform is primarily focused on transactional interactions rather than long‑term engagement.

MobileMonkey is a multi‑platform chatbot platform that specializes in omnichannel marketing across web, SMS, and social media. For fitness brands, it offers features such as automated class reminders, membership renewal prompts, and personalized workout suggestions that can be delivered directly to a member’s web chat or via SMS. The platform’s visual builder lets users create flowcharts of conversations, making it simple to handle common queries about class times, pricing, and trainer availability. MobileMonkey’s pricing starts with a Free tier that includes basic chatbot features and 10,000 messages per month. The Pro plan at $39/month provides unlimited messages, advanced audience segmentation, and access to the Messenger Inbox. The Elite plan at $99/month adds additional features such as API access, custom branding, and priority support. While MobileMonkey excels in cross‑channel engagement, it relies heavily on external integrations for e‑commerce and does not provide a built‑in dual knowledge base. Its memory is session‑based for web chats and limited for SMS interactions, which can affect personalization over time.

ManyChat is a well‑known chatbot platform that emphasizes marketing automation and lead nurturing. Gyms can use ManyChat to welcome new visitors, offer free trial sign‑ups, and send workout tips or motivational messages. The platform’s visual builder allows for quick creation of conversational modules, and it integrates with popular email marketing services such as Mailchimp and ConvertKit. ManyChat offers a Free tier with basic features and 1,000 contacts. The Pro plan at $15/month includes unlimited contacts, advanced automation, and access to the ManyChat API. The Premium plan at $75/month adds premium branding, priority support, and advanced integrations. ManyChat’s strengths lie in its marketing focus and ease of use, but it lacks a sophisticated knowledge base and does not support long‑term memory across sessions. Its primary channels are Facebook Messenger and SMS, with web chat available only through the ManyChat widget, which can be embedded on a gym’s site. For gyms that prioritize email marketing and social media engagement, ManyChat can be a cost‑effective solution. However, those looking for deep conversational AI or e‑commerce integration may need to supplement it with third‑party tools.

Ada is an AI‑powered customer service chatbot that specializes in automating support and lead generation. For gyms, Ada can answer FAQs about membership plans, class schedules, and health & safety protocols. The platform offers a no‑code interface to design conversation flows and can be embedded on websites or integrated into mobile apps. Ada’s pricing is not publicly listed; customers are encouraged to contact sales for a custom quote. Generally, the cost depends on the number of monthly conversations and the level of support required. Ada also offers a free trial for small businesses. Ada’s key strengths include its natural language understanding, ability to handle complex queries, and integration with CRMs like Salesforce and HubSpot. However, it does not provide a dual knowledge base or AI course hosting, and its memory is session‑based for web chats. The platform is best suited for gyms that need robust customer support without heavy coding. While Ada can manage a high volume of conversations, the lack of a built‑in e‑commerce module means additional tools are needed for merchandise sales or booking integrations.

IBM Watson Assistant is a versatile AI platform that allows businesses to build chatbots with advanced conversational AI capabilities. For gyms, Watson Assistant can be configured to answer detailed questions about workout programs, nutrition plans, and facility amenities. The platform supports integration with IBM Cloud services and can be deployed on web, mobile, or chat platforms. Watson Assistant offers a Lite plan free for up to 10,000 messages per month, and paid plans start at $120/month for the Standard tier, which includes additional features such as intent hierarchy and integration with IBM Watson Discovery for knowledge retrieval. Enterprise pricing is available for organizations requiring custom solutions. Watson Assistant’s strengths are its robust NLP, ability to integrate with IBM’s Knowledge Studio for custom training, and support for a wide range of deployment channels. However, it requires more technical setup compared to purely no‑code platforms, and it does not provide a visual WYSIWYG editor or a dedicated AI course builder. Gyms that have in‑house technical resources and need deep integration with other IBM services may find Watson Assistant a powerful tool, but those seeking quick, code‑free implementation might prefer a simpler solution.

Bold360 is an AI‑driven customer engagement platform that combines chatbot capabilities with live chat and knowledge management. For fitness businesses, Bold360 can auto‑respond to common queries about class times, pricing, and membership benefits, and can hand off to live agents when necessary. Bold360 offers a 30‑day free trial, after which pricing is custom and based on the number of chat sessions and support features required. Typical deployments for small to medium businesses start around $1,500/month, scaling upward for larger enterprises. The platform’s strengths include its integrated knowledge base, which can be populated with FAQs and product information, and its ability to analyze chat transcripts for sentiment and improvement opportunities. However, Bold360 does not offer a no‑code WYSIWYG widget editor; custom branding requires CSS adjustments, and e‑commerce integration is only available through third‑party connectors. Gyms that need a hybrid of AI and live support may benefit from Bold360, especially if they already use LogMeIn’s other collaboration tools. For those prioritizing ease of use and code‑free deployment, other platforms may be more appropriate.