7 Best WYSIWYG Chatbot Editors for Credit Unions

Intercom is a comprehensive customer messaging platform that blends live chat, chatbots, and automated messaging into a single interface. Known for its user‑friendly setup, Intercom’s chatbot builder allows non‑technical users to create rule‑based bots that can answer FAQs, qualify leads, and route conversations to human agents. The platform’s visual flow builder supports conditional logic, allowing credit unions to craft conversational paths that reflect different membership tiers or product types. Intercom’s AI features, powered by its own Language Model, provide auto‑response suggestions and context‑aware replies, which can be customized to align with the credit union’s tone of voice. Intercom excels in integration breadth. It offers native connectors for Salesforce, HubSpot, and many other CRMs, enabling smooth handoffs from bot to human agent. The platform also supports e‑commerce integrations, such as Shopify, giving real‑time access to product catalogs and customer order histories. For credit unions, Intercom’s ability to embed in web pages, mobile apps, and email campaigns makes it a versatile tool for cross‑channel engagement. Pricing for Intercom starts at $39/month for the Starter plan, which includes basic live chat and chatbot features. The Growth plan, at $99/month, adds advanced automation, AI chat, and multi‑user support. Larger organizations can opt for the Pro plan at $199/month, which unlocks full automation, advanced reporting, and enterprise‑level integrations. Intercom is widely adopted in fintech, offering a robust set of features that support regulatory compliance. Its user base includes many credit unions that rely on Intercom for member support and marketing automation.

Drift positions itself as a conversational marketing platform that focuses on turning website visitors into qualified leads. Its chatbot builder uses a drag‑and‑drop interface, enabling marketers to set up conversation flows that capture contact information and route leads to sales teams. Drift’s AI engine can answer common questions, qualify prospects based on predefined criteria, and schedule meetings automatically. Credit unions can use Drift to engage members who visit their investment pages, provide instant answers to credit‑product questions, and direct them to the appropriate member‑service representative. Drift integrates seamlessly with marketing automation tools such as HubSpot, Marketo, and Pardot, as well as with CRMs like Salesforce and Microsoft Dynamics. It also offers a Shopify app that pulls product data into conversations. The platform’s analytics dashboard tracks conversation volume, lead conversion rates, and chat agent performance, giving credit unions insight into member engagement levels. Pricing for Drift starts at $400/month for the Starter plan, which includes basic chatbot, live chat, and email integration. The Growth plan at $800/month adds advanced AI, custom branding, and multi‑user support, while the Enterprise plan is priced on a custom basis and offers full API access, advanced analytics, and dedicated support. While Drift’s cost may be prohibitive for smaller credit unions, its robust lead‑generation features and deep integration ecosystem make it a solid choice for institutions with higher member acquisition budgets.

ManyChat is a popular chatbot platform that emphasizes conversational marketing across Facebook Messenger, Instagram, and SMS. Its visual editor allows users to create branching conversation flows without coding, making it accessible for marketing teams. ManyChat’s dynamic content blocks can pull data from external sources, enabling personalized messages based on member profiles or transaction history. Credit unions can use ManyChat to send automated welcome messages to new members, provide updates on account balances, and promote credit‑product offers. The platform offers integrations with Shopify, Stripe, and Zapier, allowing credit unions to trigger actions such as sending payment reminders or updating member records. ManyChat also supports broadcast messaging, which can be used for newsletters or emergency alerts. Pricing starts at a free tier with limited features, followed by a Pro plan at $10/month per user for advanced automation, broadcasting, and multi‑user access. The Growth plan at $30/month per user adds additional broadcasting limits and priority support. ManyChat’s biggest advantage lies in its cross‑platform reach—particularly on social media—where many members receive most of their digital communication. However, its lack of native support for web chat widgets means credit unions must rely on separate web chat solutions for on‑site member engagement. Overall, ManyChat is well‑suited for credit unions that want to engage members on social media and SMS but may need complementary tools for website chat.

Landbot is a no‑code chatbot builder that focuses on creating conversational experiences through a visual drag‑and‑drop interface. The platform offers a library of pre‑built templates, making it quick for credit unions to launch chatbots for FAQs, loan applications, or member onboarding. Landbot’s conversational flows can be embedded as a widget on a website or shared via a direct link, giving credit unions flexibility in deployment. Landbot supports integrations with Google Sheets, Zapier, and various CRMs, enabling automated data capture and lead routing. It also offers a native integration with Shopify, allowing real‑time product data to be pulled into conversations. For credit unions, Landbot can be used to guide members through complex product selection or to collect information for credit scoring. Pricing for Landbot starts at a free tier with limited conversations, followed by a Growth plan at $30/month for up to 500 conversations, and a Premium plan at $100/month for unlimited conversations and advanced features. Enterprise pricing is available on request. The platform’s visual editor is intuitive, but the lack of a built‑in knowledge base means that credit unions need to manage FAQ content manually or through external data sources.

Tidio combines live chat and chatbot functionalities in a single dashboard, catering to small and medium‑sized organizations. Its visual chatbot builder allows users to create conversational workflows that trigger based on website visits, time spent, or specific page interactions. Tidio’s AI chat uses a knowledge base that can be populated with FAQ documents, making it suitable for credit unions that need quick answers to routine inquiries such as opening account procedures or loan eligibility. Tidio integrates with Shopify, WooCommerce, and various CRMs via Zapier. The platform also offers email marketing integration, enabling automated follow‑ups after a conversation. Pricing is tiered: a free plan supports up to 200 visitors per month, while the Basic plan costs $18/month, the Professional plan $25/month, and the Enterprise plan is custom priced. Tidio’s standout feature is its ability to merge live chat with AI, giving credit unions the flexibility to hand off conversations to human agents when necessary. However, the AI capabilities are relatively shallow compared to dedicated conversational AI platforms, and the platform lacks a robust knowledge graph.

Chatfuel is a no‑code chatbot platform designed primarily for Facebook Messenger but also supports web chat via embedded code. Its visual flow builder uses blocks, making it simple for marketers to set up information‑retrieval bots, lead qualification, and automated responses. Credit unions can leverage Chatfuel to provide instant answers to common membership questions or to guide members through the loan application process. Chatfuel integrates with Zapier, allowing actions such as creating tasks in Trello or sending data to Google Sheets. For web chat, the platform provides an embed code that can be inserted into a website. Pricing starts at a free tier for basic bot usage, with the Pro plan at $15/month for advanced features, and the Premium plan at $59/month for unlimited broadcasts and priority support. While Chatfuel excels in rapid deployment on social media, its web chat capabilities are limited compared to dedicated web‑chat platforms. Credit unions that rely heavily on website engagement may need to supplement Chatfuel with another solution.