7 Best WYSIWYG Chatbot Editors for Mortgage Brokers

Landbot offers a popular drag‑and‑drop visual builder that lets mortgage brokers design conversational flows without coding. The platform emphasizes a conversational UI that feels like a messaging app, making it intuitive for borrowers to ask questions about rates, eligibility, and application status. Landbot’s editor supports conditional logic, branching, and integration with tools such as Google Sheets, Zapier, and Stripe, allowing brokers to capture lead data and trigger automated follow‑ups. The platform also provides a web widget that can be embedded on any website and a chatbot builder for landing pages that can collect contact information and schedule appointments. While Landbot does not offer a built‑in knowledge base, it can pull data from connected spreadsheets or APIs, which is useful for retrieving current mortgage rates or pre‑qualification criteria. Landbot’s pricing structure includes a free tier with limited flows, a Starter plan at $30/month (3 chatbots, 1,000 conversations), and a Pro plan at $80/month (unlimited chatbots, 20,000 conversations, advanced integrations). Landbot is best suited for brokers who want a simple, visually driven chatbot that can capture leads and integrate with their existing CRM or spreadsheet tools.

Tars is a conversational AI platform focused on lead generation and customer support through chatbots built via a visual editor. Mortgage brokers can design conversational flows that guide prospects through pre‑qualification, rate comparison, or loan application steps. Tars offers a WYSIWYG interface where users can drag widgets such as text, images, buttons, and forms into a canvas, then set conditions and responses without scripting. The platform supports integrations with Zapier, Google Sheets, and email marketing tools, enabling brokers to automatically add leads to mailing lists or trigger follow‑up emails. Tars provides a web widget that can be embedded on any site, and the chatbot can be hosted on a dedicated subdomain. While Tars does not provide a knowledge‑base feature, it allows data to be pulled from connected spreadsheets or APIs, making it suitable for pulling up-to-date mortgage product information. Pricing starts at $49/month for the Basic plan (1 chatbot, 2,000 conversations), with higher tiers allowing unlimited chatbots and conversations. Tars is ideal for brokers who need a visual, no‑code tool focused on lead capture and simple conversational flows.

Intercom is a customer messaging platform that blends live chat, bots, and help desk functionalities. Its visual bot builder allows mortgage brokers to create conversation flows that can answer FAQs, gather contact information, and route leads to human agents. The platform’s editor supports conditions, variables, and integration with Intercom’s own CRM, but also offers Zapier connections to other CRMs. Intercom’s chat widget can be embedded on any website and offers a mobile app for real‑time support. While Intercom does not have a dedicated knowledge‑base feature, it can pull data from its own knowledge base articles and external sources via Zapier. Intercom’s pricing is tiered, starting with a Starter plan at $39/month (up to 10,000 contacts) and scaling up to the Advanced plan at $99/month. Intercom is best suited for brokers who need a unified platform for chat, email, and marketing automation.

Drift is a conversational marketing platform that focuses on sales and lead generation through chatbots. Mortgage brokers can use Drift’s visual builder to design conversations that qualify prospects, schedule appointments, and provide quick answers to rate questions. The platform offers a web widget that can be embedded on any site and integrates with CRMs such as Salesforce, HubSpot, and Marketo via native connectors. Drift’s chatbot can pull data from connected systems, but it does not have a built‑in knowledge‑base or RAG feature. Drift’s pricing starts at $50/month for the Starter plan, which includes 1,000 conversations per month; higher tiers offer unlimited conversations and advanced features. Drift is ideal for brokers who need a conversational tool to capture leads and drive appointments.

Chatfuel is a bot‑building platform that primarily targets Facebook Messenger, but it also offers a web chat widget that can be embedded on any site. Mortgage brokers can create conversational flows using a visual editor that supports conditions, quick replies, and integration with external APIs via webhooks. The platform can pull data from connected services like Google Sheets or Zapier, enabling brokers to provide up‑to‑date mortgage rates or pre‑qualification checks. However, Chatfuel lacks a dedicated knowledge‑base or RAG system, and its long‑term memory is limited to user sessions in Messenger. The free plan allows up to 50 active users, while paid plans start at $15/month for 500 active users and $45/month for 2,000 active users. Chatfuel is best suited for brokers who already use Facebook Messenger and want a simple web widget.

ManyChat is a no‑code chatbot builder that focuses on Facebook Messenger and SMS, but also offers a web chat widget that can be embedded on any website. Mortgage brokers can create conversational flows using a visual editor that supports conditions, broadcasting, and integration with external tools via Zapier or Integromat. ManyChat can pull data from connected services to provide real‑time mortgage information, but it does not feature a dedicated knowledge‑base or RAG. The platform offers a free plan with up to 500 subscribers, and paid plans start at $10/month for 1,000 subscribers and $49/month for 10,000 subscribers. ManyChat is ideal for brokers who want to engage prospects on Messenger and SMS while also having a web widget.