7 Must-Have Course Sales Bots for Online Course Creators

Intercom is a widely used customer messaging platform that offers a robust chatbot builder as part of its broader customer engagement suite. The bot can be embedded across websites, mobile apps, and email, allowing creators to greet visitors, qualify leads, and route them to the appropriate sales or support resources. Intercom’s chatbot logic is built around a visual workflow editor where you can set conditions, create custom questions, and trigger automated replies. While Intercom does not provide a dedicated AI course builder, its integration with Zapier and other third‑party tools means you can automate enrolment workflows and sync data to learning management systems. Intercom is particularly strong in its omnichannel messaging capabilities, offering push notifications, in‑app messages, and email campaigns that can be tied to chatbot triggers. Pricing for the Inbox and Bots starts at $39 per month, but the full suite—including advanced analytics and custom branding—can cost upwards of $120 per month. Users often praise Intercom for its clean UI, extensive integration ecosystem, and reliable customer support. However, the platform’s chatbot logic can be somewhat limited compared to dedicated AI chat builders, and the lack of built‑in knowledge‑base or learning‑management integration requires additional workarounds.

Drift positions itself as an AI‑driven conversational marketing platform that specializes in turning website traffic into qualified sales conversations. The bot is highly configurable via a drag‑and‑drop builder, allowing creators to set up outbound chat, pre‑qualifying questions, and scheduled follow‑ups. Drift’s strengths lie in its integration with CRM systems like Salesforce and HubSpot, enabling seamless handoff of leads to sales teams. It also offers AI‑powered email automation and personalized content recommendations based on visitor behavior. While Drift does not provide a dedicated course builder, its robust data collection and real‑time analytics make it a solid choice for high‑volume sales funnels. Pricing starts at $400 per month for the Growth plan, which includes live chat, bots, and email automation, and scales up to $1,200 per month for the Enterprise plan. Users appreciate Drift’s deep integration with sales tools and its ability to schedule meetings directly from chat, but the platform can be expensive and may require a dedicated sales team to fully leverage its capabilities.

ManyChat is a popular chatbot platform that focuses on building conversational experiences across Facebook Messenger, Instagram, and web widgets. Its visual builder uses a block‑based system to create flows that can answer FAQs, collect leads, and trigger email sequences. ManyChat offers a free tier with basic features, making it accessible for small creators, while paid plans start at $10 per month for additional contacts and advanced automation. The platform integrates with Zapier, allowing connections to learning management systems and email services. ManyChat’s strengths include its strong social media presence, intuitive drag‑and‑drop flow builder, and the ability to run broadcast campaigns. However, it does not support a dedicated knowledge‑base or AI‑driven content retrieval, and its web widget customization is limited compared to dedicated web‑centric chatbot builders.

Landbot offers a no‑code chatbot builder that emphasizes conversational UX design. The platform provides a visual builder to create multi‑step flows, custom forms, and interactive elements like quizzes and polls. Landbot supports embedding on websites, sharing via links, and integration with Zapier and webhooks. It also offers a knowledge‑base feature that can surface FAQs and documentation to users. Landbot’s pricing is tiered: a free plan for limited flows and contacts, a Pro plan at $30 per month, and an Enterprise plan at $90 per month. Users commend Landbot for its modern UI, extensive customization options, and the ability to create conversational landing pages. However, the platform's AI capabilities are relatively basic, and it lacks a dedicated learning‑management integration or advanced knowledge graph functionality.

Tars specializes in building conversational landing pages and chatbots that drive conversions. Using a simple drag‑and‑drop interface, creators can design flows that qualify leads, collect contact information, and guide prospects through a purchasing process. Tars offers integration with Zapier, allowing connections to CRM systems and email marketing platforms. The platform includes a knowledge‑base module for FAQs and resource sharing, and it supports embedding on websites. Pricing begins at $49 per month for a single bot with 1,000 conversations per month, scaling up to $199 per month for higher limits and additional bots. Tars is praised for its focus on conversion optimization and clean interface, but its AI capabilities are limited, and it does not provide a dedicated course or e‑learning feature set.

Chatfuel is one of the oldest AI chatbot builders, primarily targeting Facebook Messenger and Telegram. It offers a visual flow builder, AI-powered natural language understanding, and integrations with Zapier and various third‑party services. While Chatfuel provides a knowledge‑base feature for FAQ bots and supports embedding on websites, its web widget customization is minimal compared to newer platforms. The platform offers a free plan with up to 50 active users per month, and paid plans start at $15 per month for additional users and advanced AI features. Creators appreciate Chatfuel’s simplicity and strong messaging platform support, but it lacks a dedicated course builder, advanced knowledge graph, and robust e‑learning integration.