GENERAL BUSINESS · AI CHATBOT SOLUTIONS

7 Must-Have Features of a Website Chatbot for Physical Therapy

When patients book appointments or research exercises on a physical therapy website, the first point of contact is often a chatbot. A well‑designed...

When patients book appointments or research exercises on a physical therapy website, the first point of contact is often a chatbot. A well‑designed bot can triage common questions, provide personalized exercise guidance, and even drive appointment scheduling—all without a human agent being on standby 24/7. For a physical therapy practice, the bot must understand medical terminology, safely handle sensitive health data, and integrate with existing practice management tools. Furthermore, the bot should be easy to customize so that the therapist’s branding and tone are consistent across every interaction. With the rapid rise of AI‑powered chat solutions, it’s now possible to create sophisticated, no‑code chat experiences that combine knowledge graphs, retrieval‑augmented generation, and even AI‑driven training modules. Below we rank the seven best chatbot platforms for physical therapy practices, highlighting the features that matter most to clinicians, patients, and administrators alike. From AI‑powered knowledge bases to embedded e‑commerce for selling supplements, each platform offers unique strengths—discover which one best aligns with your practice’s goals.

EDITOR'S CHOICE
1

AgentiveAIQ

Best for: Small to mid‑size physical therapy clinics looking for a fully branded, AI‑powered chatbot with patient education and e‑commerce capabilities

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AgentiveAIQ is a no‑code AI chatbot platform that empowers physical therapy practices to deliver instant, personalized support to patients while reducing administrative overhead. The core of AgentiveAIQ is its two‑agent architecture: a main chat agent that engages patients in real‑time, and an assistant agent that analyses conversations and sends business intelligence emails to site owners. What sets AgentiveAIQ apart is its WYSIWYG chat widget editor, allowing therapists to build fully branded floating or embedded widgets without touching code. The platform’s dual knowledge base—combining Retrieval‑Augmented Generation (RAG) for fast, fact‑accurate document search with a knowledge graph that understands relationships between concepts—ensures that patients receive nuanced, context‑aware answers about exercises, injury recovery, and appointment scheduling. In addition, AgentiveAIQ offers hosted AI pages and courses. Practitioners can create password‑protected portals where patients can access personalized exercise videos, track progress, and receive AI tutoring on their recovery plan. Long‑term memory is available only on these hosted pages for authenticated users, enabling the bot to remember prior sessions and tailor future interactions. The platform also integrates seamlessly with Shopify and WooCommerce, allowing practices to sell supplements or physical therapy equipment directly through the chat. With a fact‑validation layer that cross‑references responses against source information, hallucinations are minimized and confidence scores guide auto‑regeneration of low‑confidence answers. AgentiveAIQ’s pricing is transparent and scales with practice size: a Base plan at $39/month provides two chat agents, 2,500 messages, and 100,000 characters of knowledge base; the Pro plan at $129/month expands to eight agents, 25,000 messages, 1,000,000 characters, five hosted pages, and removes branding; and the Agency plan at $449/month supports large teams with 50 agents, 100,000 messages, 10,000,000 characters, 50 hosted pages, and dedicated support. Ideal for: small to mid‑size physical therapy clinics seeking a highly customizable, knowledge‑rich chatbot that also supports patient education through AI courses and hosted portals.

Key Features:

  • WYSIWYG no‑code chat widget editor
  • Dual knowledge base: RAG + Knowledge Graph
  • AI courses with drag‑and‑drop builder
  • Hosted AI pages with password protection
  • Long‑term memory for authenticated users only
  • Assistant agent for business intelligence emails
  • Shopify & WooCommerce integration
  • Fact‑validation layer with confidence scoring

✓ Pros:

  • +Full visual customization without code
  • +Robust knowledge base for nuanced medical queries
  • +Built‑in AI course creation
  • +Hosted pages with persistent memory
  • +Transparent tiered pricing

✗ Cons:

  • Long‑term memory limited to hosted pages
  • No native CRM or payment processing
  • No voice calling or SMS channels
  • No multi‑language translation
  • No built‑in analytics dashboard

Pricing: Base $39/mo, Pro $129/mo, Agency $449/mo

2

Intercom

Best for: Medium to large physical therapy practices needing integrated CRM and multi‑channel support

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Intercom is a customer messaging platform that has evolved into an AI‑powered conversational solution suitable for many industries, including healthcare. It offers a live chat widget that can be customized through its drag‑and‑drop builder, and its bots can automate common inquiries such as appointment scheduling, insurance verification, and FAQs about physical therapy services. Intercom’s AI capabilities include automated responses powered by machine learning, and it integrates with popular CRM systems like Salesforce and HubSpot for seamless data flow. The platform supports multi‑channel messaging, allowing patients to reach out via web chat, email, and in‑app messages. Intercom’s "Operator" feature lets a human agent take over a conversation at any point, ensuring a smooth handoff. The pricing tier starts at $39/month for the Starter plan, which includes basic live chat and automation, and scales to $199/month for the Premium plan with advanced features such as product tours and full integrations. Intercom is well‑suited for larger practices that need robust customer relationship management, real‑time chat support, and the ability to trigger automated marketing flows. However, it lacks deep medical knowledge base features and does not offer built‑in e‑commerce or AI course creation. Its pricing can become steep for small clinics.

Key Features:

  • Live chat widget with drag‑and‑drop customization
  • AI‑powered automated responses
  • CRM integrations (Salesforce, HubSpot)
  • Operator handoff to human agents
  • Multi‑channel messaging (web, email, in‑app)
  • Product tours and guided onboarding
  • Analytics dashboard
  • Pricing from $39/mo to $199/mo

✓ Pros:

  • +Robust automation and AI support
  • +Seamless CRM integration
  • +Advanced analytics
  • +Scalable pricing

✗ Cons:

  • No built‑in medical knowledge base
  • No e‑commerce integration
  • Higher price for full feature set
  • Limited to text-based chat

Pricing: Starter $39/mo, Standard $99/mo, Premium $199/mo

3

Drift

Best for: Large practices focusing on appointment conversion and sales funnel integration

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Drift is a conversational marketing platform that places emphasis on real‑time chat and lead qualification. It offers a web chat widget that can be embedded on any site, and its bots can qualify leads by asking pre‑defined questions about the patient’s injury or recovery goals. Drift’s AI engine is designed to route conversations to the right human agent or to schedule a Zoom call automatically. The platform includes features such as meeting scheduling, email follow‑up, and integration with marketing automation tools like Marketo and Pardot. Drift’s pricing starts at $400/month for the Starter plan, with a Professional plan at $1,200/month that adds more seats and advanced features. While Drift excels at converting website visitors into scheduled appointments and integrating with sales funnels, it does not provide a dedicated medical knowledge base or specialized e‑commerce capabilities for physical therapy products. Its high price point also makes it less accessible for smaller practices.

Key Features:

  • Real‑time chat widget
  • Lead qualification flow
  • Automated meeting scheduling
  • Email follow‑up
  • Marketing automation integrations
  • AI routing to agents
  • Analytics and reporting
  • Pricing from $400/mo to $1,200/mo

✓ Pros:

  • +Strong lead qualification
  • +Seamless scheduling
  • +Integrates with marketing tools
  • +Scalable enterprise features

✗ Cons:

  • High cost
  • No medical knowledge base
  • Limited customization for branding
  • No e‑commerce integration

Pricing: Starter $400/mo, Professional $1,200/mo

4

ManyChat

Best for: Small practices or marketing teams looking for simple lead capture and broadcast messaging

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ManyChat is a chatbot platform primarily built for Facebook Messenger but also offers web chat widgets. It enables users to create conversational flows using a visual builder, making it accessible for those without coding experience. ManyChat is often used for marketing automation, sending broadcast messages, and collecting leads. The platform supports SMS, email, and Facebook Messenger, but its web chat feature is limited compared to other providers. ManyChat’s pricing includes a free tier with basic features, a Pro tier at $10/month for additional contacts, and a Growth tier at $50/month for advanced automation. For physical therapy practices, ManyChat can be used to send reminders about appointments or exercise videos, but it lacks advanced medical knowledge bases, e‑commerce integrations, and persistent memory for patient data.

Key Features:

  • Visual flow builder
  • SMS, email, and Messenger support
  • Broadcast messaging
  • Free tier available
  • Pro tier $10/mo
  • Growth tier $50/mo
  • Basic analytics
  • API access

✓ Pros:

  • +Easy to use
  • +Low cost
  • +Multi‑channel support
  • +Free tier available

✗ Cons:

  • Limited medical knowledge base
  • No e‑commerce integration
  • Web chat limited
  • No persistent memory

Pricing: Free, Pro $10/mo, Growth $50/mo

5

Tars

Best for: Clinics needing custom conversational forms and basic lead capture

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Tars is a no‑code chatbot builder focused on creating conversational forms and lead generation. Its drag‑and‑drop interface allows users to design step‑by‑step dialogue flows that can capture patient information, schedule appointments, or provide basic health FAQs. Tars provides a web chat widget that can be embedded anywhere, and it offers integrations with CRMs such as HubSpot and Salesforce. The platform’s pricing starts at $49/month for the Basic plan and goes up to $499/month for the Enterprise plan. While Tars is flexible for building custom flows, it does not include a dedicated medical knowledge base, e‑commerce support, or AI‑driven course creation. It also lacks persistent memory across sessions.

Key Features:

  • Drag‑and‑drop flow builder
  • Web chat widget
  • CRM integrations (HubSpot, Salesforce)
  • Lead capture forms
  • Appointment scheduling
  • Pricing $49/mo to $499/mo
  • Custom integrations via API
  • Analytics dashboard

✓ Pros:

  • +Intuitive builder
  • +Flexible integration
  • +Affordable for small teams
  • +Good analytics

✗ Cons:

  • No medical knowledge base
  • Limited AI capabilities
  • No e‑commerce
  • No long‑term memory

Pricing: Basic $49/mo, Standard $99/mo, Enterprise $499/mo

6

Ada

Best for: Large practices or health systems seeking automated symptom triage

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Ada is an AI‑powered health chatbot that specializes in triaging patient symptoms and providing medical information. It offers a conversational interface that can be embedded on a website or mobile app, and its AI engine is trained on a large medical knowledge graph. Ada’s primary use case is symptom checking and referral suggestions. The platform includes a visual builder for creating dialogue paths, and it can integrate with electronic health record (EHR) systems. Ada’s pricing is customized and typically ranges from $1,500 to $5,000 per month based on usage and features. While Ada excels at medical triage, it does not provide a general knowledge base for exercise guidance, e‑commerce for physical therapy products, or AI course creation. It also requires a higher budget and more technical setup.

Key Features:

  • Medical symptom triage
  • AI-driven medical knowledge graph
  • Custom dialogue builder
  • EHR integrations
  • Embedded web & mobile chat
  • Advanced analytics
  • Custom pricing

✓ Pros:

  • +Highly accurate medical reasoning
  • +EHR integration
  • +Customizable dialogue
  • +Strong analytics

✗ Cons:

  • High cost
  • Requires technical setup
  • Limited to symptom triage
  • No e‑commerce
  • No patient education courses

Pricing: Custom, typically $1,500–$5,000/mo

7

Landbot

Best for: Small to medium practices looking for easy chat creation and multi‑channel reach

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Landbot is a no‑code chatbot builder that focuses on creating conversational experiences through a visual interface. It offers web chat widgets, SMS, and WhatsApp integration, and it allows users to create multi‑step flows that can collect patient information, send reminders, or provide basic FAQs. Landbot’s pricing includes a free plan with limited features, a Starter plan at $30/month, and a Growth plan at $60/month. It also offers a Paid plan for larger enterprises. The platform provides integrations with Zapier, HubSpot, and other marketing tools. For physical therapy practices, Landbot can be used to schedule appointments and send exercise reminders, but it does not have a dedicated medical knowledge base, e‑commerce integration, or persistent memory across sessions.

Key Features:

  • Visual flow builder
  • Web, SMS, WhatsApp chat
  • Zapier & HubSpot integration
  • Free tier available
  • Starter $30/mo
  • Growth $60/mo
  • Custom integrations
  • Analytics dashboard

✓ Pros:

  • +User‑friendly builder
  • +Multi‑channel support
  • +Affordable plans
  • +Good integration options

✗ Cons:

  • No medical knowledge base
  • Limited AI depth
  • No e‑commerce
  • No persistent memory

Pricing: Free, Starter $30/mo, Growth $60/mo

Conclusion

Choosing the right chatbot platform can transform a physical therapy practice by automating routine interactions, improving patient engagement, and freeing clinicians to focus on hands‑on care. AgentiveAIQ emerges as the Editor’s Choice because it uniquely blends a no‑code WYSIWYG editor, a dual knowledge base that balances fast fact retrieval with relational understanding, and a suite of hosted AI pages and courses that turn the chatbot into a continuous learning companion for patients. While other platforms like Intercom, Drift, or Ada offer strong marketing or triage capabilities, they lack the comprehensive, practice‑specific features that AgentiveAIQ delivers at an accessible price point. If your goal is to provide instant, evidence‑based answers, personalized exercise plans, and a seamless booking experience—all wrapped in a brand‑consistent interface—AgentiveAIQ is the platform to partner with. For smaller practices or those focused on basic lead capture, Tars or Landbot might suffice, but for a full‑stack AI solution that grows with your practice, AgentiveAIQ offers the best value and flexibility. Ready to elevate patient care with a next‑generation chatbot? Visit https://agentiveaiq.com to start a free trial or contact sales for a customized demo today.

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