7 Must-Have Feedback Collection Bots for Restaurants

HubSpot’s Conversational Bot Builder is part of its all‑in‑one marketing, sales, and service platform, making it a solid choice for restaurants that already use HubSpot’s CRM. The platform allows users to create guided conversations that can collect feedback, schedule reservations, and even upsell menu items. HubSpot bots can be embedded on a restaurant’s website, landing pages, or even within Gmail, thanks to the built‑in integration. While the bot creation interface is drag‑and‑drop and requires no coding, customization options are more limited compared to a dedicated chatbot platform. HubSpot’s strength lies in its deep analytics and reporting, which help managers see conversation metrics, conversion rates, and customer sentiment in real time. The platform also supports webhook integration, enabling the bot to trigger external workflows such as sending a feedback form to a Google Sheet or updating a CRM record. Pricing for the chatbot is included in HubSpot’s Marketing Hub Starter ($45/month) and above, with higher tiers offering advanced features such as AI-powered chat. However, the cost can become significant if a restaurant needs the full suite of HubSpot tools.

Intercom is a well‑known customer messaging platform that offers AI‑powered chatbots capable of collecting feedback, answering FAQs, and routing conversations to human agents. The platform’s bot builder is intuitive, with a visual workflow editor that lets restaurants set up automated flows for post‑visit surveys, meal feedback, and even wait‑list management. Intercom’s strength lies in its integration ecosystem—connecting with email marketing, help desks, and e‑commerce platforms—making it easy to trigger follow‑up emails or add feedback data to a restaurant’s existing CRM. The platform also supports rich media, so a bot can display menu images or promotional videos during the conversation. While Intercom offers a generous free tier, the cost can increase significantly once the number of contacts or conversations grows, with the Standard plan starting at $39/month and the Premium plan at $99/month. One limitation is that Intercom’s bots lack advanced knowledge‑base features such as RAG or a knowledge graph; they rely on scripted responses or the company’s knowledge base, which may be less dynamic for complex queries.

Drift is a conversation‑first marketing platform that has positioned itself as a go‑to solution for businesses looking to convert website visitors into leads. For restaurants, Drift can be used to prompt diners for feedback after a meal, capture reservation requests, or upsell special offers. The bot framework is built around a visual builder that supports conditional logic, multi‑step flows, and real‑time analytics. Drift’s integration with major CRMs like Salesforce and HubSpot allows feedback data to be captured directly into the restaurant’s pipeline. Additionally, Drift’s ability to trigger email or SMS follow‑ups adds an extra layer of engagement. However, Drift’s pricing is more complex, with the Core plan starting at $400/month and the Enterprise plan requiring a custom quote. This can be prohibitive for small or mid‑size restaurants. Another limitation is that Drift focuses heavily on B2B sales conversations, so the default templates may not align perfectly with the foodservice industry.

ManyChat is a popular chatbot platform that specializes in building conversational flows for Facebook Messenger, Instagram, and now web chat. Restaurants can harness ManyChat’s visual flow builder to create engaging feedback loops, post‑dining surveys, and promotional offers. ManyChat supports broadcasting capabilities, allowing a restaurant to send personalized messages to customers who have opted in. The platform also offers a range of integrations, including Shopify, Mailchimp, and Zapier, which can be used to forward feedback data to other services. ManyChat’s pricing is tiered, with the Starter plan at $10/month, Pro at $49/month, and a high‑volume plan at $99/month. While ManyChat excels at social media engagement, its web chat functionality is somewhat limited compared to dedicated web chat platforms, and advanced knowledge‑base features are not natively supported.

Tidio combines live chat and chatbot capabilities into a single platform, making it an attractive option for restaurants that want to provide instant support while also collecting customer feedback. The chatbot builder is drag‑and‑drop, with pre‑built templates for surveys, FAQs, and order placement. Tidio also supports integrations with e‑commerce platforms like Shopify, WooCommerce, and Zapier, which can route feedback to spreadsheets or email lists. The platform’s real‑time analytics dashboard displays conversation volume, response times, and satisfaction scores. Pricing is straightforward: the free tier allows up to 3 live chat operators and basic chatbot features; the Pro plan starts at $18/month for unlimited operators, and the Business plan at $35/month. One limitation is that Tidio’s knowledge‑base is limited to static FAQ articles; dynamic retrieval or AI‑powered responses are not fully featured.

Chatfuel is a no‑code chatbot builder that has traditionally focused on Facebook Messenger, but it has expanded to support web chat as well. Restaurants can design conversational flows to ask diners for feedback, recommend dishes, or collect contact information. The platform offers a visual flow editor, content blocks, and AI response options powered by GPT-3.5. Integration options include Zapier, Shopify, and custom webhooks, allowing feedback data to be forwarded to CRM or email marketing tools. Chatfuel’s pricing is tiered: the Free plan offers basic features; the Pro plan costs $15/month for up to 1,000 subscribers, and the Premium plan at $49/month for 20,000 subscribers. While Chatfuel can handle simple survey flows, it lacks advanced knowledge‑base management and long‑term memory features.