7 Must-Have Lead Generation Chatbots for Real Estate Agencies

Drift is a conversational marketing platform that has become a favorite among real‑estate teams looking to capture qualified leads directly from website visitors. The platform offers a chatbot that can initiate conversations, schedule appointments, and route high‑intent prospects to the right agents. Drift’s AI is powered by a large language model that can answer property‑specific questions, provide neighborhood data, and even recommend listings based on user preferences. The bot can be embedded via a single script tag and can be customized through Drift’s visual builder, allowing teams to match the chatbot’s look and feel to their brand. Beyond basic chat, Drift provides robust integration with popular CRMs such as Salesforce, HubSpot, and Zoho, ensuring leads are automatically captured and nurtured. The platform also offers email and calendar scheduling features that allow potential buyers to book viewings or consultations directly within the chat flow. Drift’s analytics dashboard gives agencies insight into conversation volumes, conversion rates, and agent performance. Pricing starts at $400 per month for the Essentials plan, which includes up to 50 conversations per month. The Pro plan, at $800/month, expands conversation limits and adds advanced AI capabilities. Larger teams can opt for the Enterprise plan, priced on a custom basis.

Intercom is a versatile customer messaging platform that offers chatbots, live chat, and automated workflows. For real‑estate agencies, Intercom’s chatbot can answer property questions, capture contact details, and schedule appointments. The platform’s visual flow builder allows users to design conversation paths without coding, while its AI can be configured to handle common inquiries about listings, financing, or neighborhood information. Intercom’s strengths lie in its comprehensive suite of messaging channels, including in‑app messaging, email, and push notifications, all of which can be orchestrated through a single dashboard. The bot can be embedded on any website with a simple script and can be styled to match the brand. Intercom also offers powerful segmentation and targeting features, allowing agencies to address visitors based on their browsing behavior or demographic data. Pricing for Intercom starts at $39/month for the Essential plan, which includes basic chat and email. The Pro plan is $99/month and adds advanced automation, while the Premium plan at $199/month includes more advanced features such as priority support and additional AI capabilities.

Bold360, powered by IBM Watson Assistant, offers AI chat capabilities that are popular among real‑estate firms looking for advanced natural language understanding. The platform can be embedded on any website and provides a chatbot that can answer complex property queries, provide virtual tours, or schedule appointments. Bold360’s AI is trained on domain‑specific data, allowing it to understand industry jargon and respond with relevant information. The platform includes a visual designer for building conversational flows, as well as a comprehensive analytics dashboard that tracks engagement metrics and agent performance. Integration with popular CRMs and marketing automation tools is available through API connectors, ensuring that qualified leads are captured and nurtured. Pricing for Bold360 is not publicly listed and is typically provided via a custom quote based on usage and feature set.

Conversica provides AI sales assistants that engage website visitors in real time, qualifying leads, and scheduling follow‑up actions. The platform’s chatbot can be embedded on any website and is designed to mimic human sales conversations, asking qualifying questions, capturing contact details, and routing leads to the appropriate agents. Conversica’s AI is tailored to high‑intent interactions, making it well‑suited for real‑estate teams that need to prioritize leads. Conversica offers integrations with major CRMs such as Salesforce and HubSpot, allowing captured leads to be automatically logged and prioritized. The platform also supports automated email follow‑ups and provides reporting tools to measure conversion rates. Pricing for Conversica is available through a custom quote that varies based on the number of conversations and features requested.

LivePerson is a messaging platform that offers AI chatbots and live chat support for businesses. For real‑estate agencies, LivePerson’s chatbot can answer property questions, schedule viewings, and capture leads. The platform provides a visual builder for creating conversational flows and supports integration with CRMs and marketing tools. LivePerson’s AI is designed for high‑volume customer interactions and can be deployed across websites, mobile apps, and other digital touchpoints. The platform includes analytics dashboards, sentiment analysis, and the ability to hand off conversations to human agents when necessary. Pricing for LivePerson is not publicly listed and typically requires a custom quote based on usage and feature requirements.

Tidio is a lightweight chatbot and live‑chat solution that offers real‑estate agencies a quick way to engage website visitors. The chatbot can answer common questions about listings, provide contact details, and schedule appointments. Tidio’s interface is user‑friendly, featuring a visual chat builder and drag‑and‑drop widgets that can be styled to match the brand. Tidio can be embedded on any website with a single script and supports integration with popular email marketing services like Mailchimp and CRM tools such as HubSpot. The platform also includes basic AI capabilities that can be fine‑tuned for real‑estate terminology. Pricing starts at $18/month for the Starter plan, which includes basic chat and email support. The Pro plan costs $29/month and adds AI chat, unlimited contacts, and advanced integrations.