7 Must-Have Loan Status Bots for Mortgage Brokers

Drift has positioned itself as a conversational marketing platform that excels in lead qualification and booking appointments. For mortgage brokers, Drift’s chat widget can be customized to ask qualifying questions about loan type, down‑payment amount, and budget. The platform’s integration with Salesforce and HubSpot allows brokers to automatically create or update leads as soon as a conversation starts. Drift’s AI assistant can also send follow‑up emails and push notifications to brokers, ensuring that no loan application is forgotten. Drift’s conversational flows are built using a visual editor, which enables non‑technical users to design complex question paths. While Drift’s primary focus is on marketing, its robust reporting and analytics give brokers insight into conversation volume, response times, and conversion rates. The platform’s pricing starts with a free plan, but to access advanced features such as AI assistants and custom integrations, brokers typically need the Starter plan at $50/month or higher.

Intercom’s chat platform is known for its rich customer messaging suite, combining live chat, bots, and a help center. Mortgage brokers can use Intercom’s bots to answer common questions about loan documents, interest rates, and processing times. The platform’s knowledge base integration pulls from existing help center articles, allowing the bot to surface relevant content automatically. Intercom supports product tours and proactive messages, enabling brokers to guide users through the application process step‑by‑step. While Intercom offers a robust analytics dashboard, it requires a paid plan for full functionality; the basic plan starts at $39/month, but the Bot Builder and Knowledge Base features are only available on the Pro plan at $69/month. Intercom’s strength lies in its ability to combine live chat with automated workflows, making it a good fit for brokers who need a mix of human and AI support.

Zendesk Chat (formerly Zopim) is a well‑established live‑chat solution that integrates seamlessly with the Zendesk ticketing ecosystem. For mortgage brokers, Zendesk Chat can be used to answer questions about loan eligibility, document submissions, and approval timelines. The platform’s real‑time chat widgets are easy to embed, and chat transcripts automatically become Zendesk tickets, ensuring that all inquiries are logged and tracked. While Zendesk Chat does not offer a dedicated knowledge base within the chat interface, it can pull from Zendesk’s extensive help center through canned responses and article links. Pricing starts at $14/month for the basic plan, but the Chat + Talk bundle that includes advanced features such as trigger automation and multi‑agent support is priced at $35/month.

LivePerson specializes in AI‑powered messaging across multiple channels, including web chat, WhatsApp, and Facebook Messenger. Mortgage brokers can deploy LivePerson bots to handle routine loan questions and gather preliminary borrower information. The platform’s AI assistant uses natural language understanding to route conversations to the appropriate human agent or to trigger automated email notifications. LivePerson offers robust analytics and real‑time monitoring, which can help brokers track response times and conversion rates. However, LivePerson’s pricing is not publicly disclosed and typically requires a custom quote, which may be a barrier for smaller brokers. The platform’s strength lies in its omnichannel reach and AI‑driven routing, but it does not provide a built‑in knowledge base or long‑term memory for anonymous visitors.

Ada is an AI‑driven customer service platform that focuses on self‑service chatbots. Mortgage brokers can use Ada to build conversational flows that guide borrowers through the loan documentation checklist and answer FAQs about interest rates and processing times. Ada’s visual designer allows non‑technical users to create complex branching logic, and the platform integrates with Salesforce, HubSpot, and Zendesk for lead capture and ticketing. Ada offers a knowledge base integration that pulls from existing help articles, making it easier for brokers to surface relevant information. The pricing for Ada starts at $20/month for the Starter plan, but the Pro plan—necessary for advanced AI training and more conversation volume—is priced at $120/month. Ada’s primary limitation is that it does not provide long‑term memory for anonymous visitors and lacks native e‑commerce integrations.

ManyChat is a popular chatbot builder that focuses on Facebook Messenger and SMS, but also offers a web chat widget. For mortgage brokers, ManyChat can create automated flows that collect borrower information, send loan status updates, and push notifications. The platform’s drag‑and‑drop interface makes it easy to set up conversational paths, and it integrates with Zapier to connect to other services such as Google Sheets or Mailchimp. ManyChat’s free plan supports basic features, while the Pro plan starts at $10/month and includes unlimited flows, advanced segmentation, and better analytics. However, ManyChat’s knowledge base capabilities are limited to static content, and it does not provide long‑term memory for anonymous visitors or built‑in e‑commerce integrations, which may restrict its usefulness for complex loan workflows.