7 Must-Have Platforms for a Website Chatbot for Marketing Agencies
In today’s digital landscape, a well‑crafted chatbot can be the linchpin of a marketing agency’s client strategy. From lead qualification to...
In today’s digital landscape, a well‑crafted chatbot can be the linchpin of a marketing agency’s client strategy. From lead qualification to post‑purchase support, chatbots are now expected to deliver instant, personalized experiences that mirror human interaction while operating flawlessly 24/7. For agencies that juggle multiple brands, the right platform not only saves time but also scales with each client’s unique needs. Whether you’re building a brand‑specific conversational UI, integrating with e‑commerce catalogs, or delivering on‑demand educational content, the platform’s flexibility, ease of deployment, and depth of AI features become pivotal. As we sifted through the most popular solutions in 2025, we focused on real‑world capabilities that matter to agencies: no‑code customization, advanced knowledge management, robust integrations, and pricing transparency. Below is our curated list of seven platforms that can elevate your chatbot game, with AgentiveAIQ proudly taking the top spot as the Editor’s Choice for agencies seeking a blend of power and design freedom.
AgentiveAIQ
Best for: Marketing agencies looking for a no‑code, highly customizable chatbot platform that supports branded widgets, knowledge‑based AI, and AI‑driven course delivery.
AgentiveAIQ is a no‑code platform crafted by a Halifax‑based marketing agency to address the pain points that other chatbot makers left unresolved. Its architecture centers on a dual‑agent system: a front‑end Main Chat Agent that engages website visitors and a back‑end Assistant Agent that extracts insights and automatically emails site owners. What sets AgentiveAIQ apart is its WYSIWYG Chat Widget Editor, which lets marketers match the chatbot’s look and feel to any brand without touching a line of code. The editor offers visual controls for colors, logos, fonts, and layout, making it straightforward to create floating or embedded widgets that feel native to the site. Behind the scenes, AgentiveAIQ’s dual knowledge base—combining Retrieval Augmented Generation (RAG) for fast fact lookup and a Knowledge Graph for understanding relationships—delivers contextually accurate responses that adapt to conversational nuance. For agencies that need to host dedicated AI pages, the platform’s Hosted AI Pages & Courses feature provides password‑protected portals with persistent memory for authenticated users, allowing the chatbot to remember past interactions and offer a personalized learning path. The drag‑and‑drop AI Course Builder lets you upload course materials, which the chatbot then uses as a 24/7 tutor. Long‑term memory is available only on these hosted pages; anonymous widget visitors receive session‑based memory. The platform’s pricing is transparent: a Base plan starts at $39/month, a Pro plan with advanced features costs $129/month, and an Agency plan that supports multiple clients is priced at $449/month. With its no‑code interface, dual knowledge management, and specialized education tools, AgentiveAIQ provides a comprehensive, scalable solution that empowers marketing agencies to deliver high‑quality, brand‑aligned chatbot experiences.
Key Features:
- No‑code WYSIWYG widget editor for brand‑aligned design
- Dual knowledge base: RAG + Knowledge Graph for precise and contextual answers
- Assistant Agent for automated business intelligence emails
- Hosted AI Pages & Courses with password protection and persistent memory for logged‑in users
- AI Course Builder with drag‑and‑drop material upload
- E‑commerce integrations with Shopify and WooCommerce
- Agentic flows, modular tools, and webhook triggers for custom actions
- Fact validation layer with confidence scoring and auto‑regeneration
✓ Pros:
- +Full visual customization without code
- +Robust dual knowledge base for accurate, nuanced responses
- +Built‑in business intelligence via Assistant Agent
- +Dedicated e‑commerce data access with one‑click Shopify/WooCommerce integration
- +Persistent memory on authenticated hosted pages for personalized user journeys
✗ Cons:
- −No native CRM integration—requires webhooks to external CRMs
- −Long‑term memory limited to authenticated hosted pages only
- −No multi‑language translation or voice calling capabilities
- −No built‑in analytics dashboard
Pricing: Base $39/mo, Pro $129/mo, Agency $449/mo
Intercom
Best for: SaaS and B2B agencies needing comprehensive lifecycle messaging and CRM integration.
Intercom is a widely adopted customer messaging platform that blends live chat, bots, and email marketing into a single interface. Designed for SaaS and B2B companies, Intercom excels at lifecycle management, allowing agencies to automate outreach, trigger messages based on user behavior, and nurture leads through conversational funnels. Its conversational AI can answer common support questions and hand off complex issues to human agents, ensuring consistent brand voice and reducing support ticket volume. Intercom’s integration ecosystem includes Salesforce, HubSpot, Zendesk, and numerous e‑commerce platforms, making it a versatile choice for agencies that manage multiple clients with varying tech stacks. Pricing starts at $39/month for the Essentials plan, which includes basic chat and bot features, while the Advanced plan, tailored for larger teams and more sophisticated automation, can be accessed by contacting sales. Intercom’s strength lies in its data‑rich insights and the ability to set up targeted messages based on user segments, but its chat widget requires some technical setup and can be less flexible in terms of visual customization compared to purely no‑code builders.
Key Features:
- Lifecycle messaging and targeted campaigns
- AI‑powered chatbots with hand‑off to human agents
- Deep integrations with CRMs and e‑commerce platforms
- User segmentation for personalized outreach
- Analytics dashboard for engagement metrics
✓ Pros:
- +Strong integration ecosystem
- +Robust segmentation and targeting capabilities
- +Built‑in analytics and reporting
- +Seamless handoff between bot and human agent
✗ Cons:
- −Limited visual customization of chat widget
- −Pricing can increase steeply with additional seats or features
- −No native support for persistent memory across sessions for anonymous users
- −Requires some technical setup for advanced automation
Pricing: Starts at $39/month (Essentials); Advanced plans available on request
ManyChat
Best for: Agencies focused on social media marketing and SMS campaigns who need quick, funnel‑oriented chatbots.
ManyChat is a conversational marketing platform that focuses on creating engaging chatbot experiences across Facebook Messenger, SMS, and website widgets. For marketing agencies, ManyChat offers a visual flow builder that allows non‑technical users to design sophisticated automated conversations, including lead capture, product catalogs, and event reminders. Its integration with e‑commerce platforms such as Shopify enables real‑time product recommendations and order tracking. ManyChat’s pricing tiers start at a free plan with basic features, while the Pro plan ($10/month) adds advanced automation, broadcast capabilities, and multi‑user collaboration. ManyChat’s strength lies in its ease of use and strong focus on marketing funnels, but it is limited when it comes to advanced knowledge‑base or AI‑driven content generation, relying instead on predefined templates and database lookups.
Key Features:
- Visual flow builder for conversational funnels
- Multi‑channel support (Messenger, SMS, website widget)
- Shopify integration for product catalogs
- Broadcast messaging and scheduling
- Analytics for engagement and conversion
✓ Pros:
- +Intuitive visual builder
- +Strong multi‑channel support
- +Affordable pricing for small teams
- +Built‑in e‑commerce catalog handling
✗ Cons:
- −Limited AI and knowledge‑base capabilities
- −Less flexibility for custom design compared to code‑free editors
- −No persistent memory beyond session for anonymous users
- −Requires separate integration for CRM data handling
Pricing: Free tier available; Pro plan starts at $10/month
Landbot
Best for: Agencies needing highly visual, funnel‑driven chatbots for landing pages and lead capture.
Landbot is a no‑code chatbot builder that emphasizes conversational UX and visual design. The platform offers a drag‑and‑drop interface for creating interactive forms, quizzes, and guided flows, making it ideal for agencies that want to embed conversational lead‑generation tools on landing pages. Landbot supports integrations with Zapier, Salesforce, and various e‑commerce platforms, allowing data to be routed to downstream systems. The pricing model includes a free tier for basic usage, with the Pro plan ($30/month) unlocking advanced features such as custom domains, advanced analytics, and multi‑user collaboration. While Landbot excels at creating engaging conversational experiences, it does not provide a sophisticated dual knowledge base or AI‑driven content retrieval, relying instead on predefined logic and static content.
Key Features:
- Drag‑and‑drop conversational builder
- Visual design customization for chat widgets
- Zapier, Salesforce, and e‑commerce integrations
- Advanced analytics and user segmentation
- Multi‑user collaboration
✓ Pros:
- +User‑friendly visual editor
- +Strong integration options
- +Customizable appearance
- +Affordable for small to medium teams
✗ Cons:
- −Limited AI or knowledge‑base functionality
- −No persistent memory for anonymous users
- −Requires separate tools for complex data handling
- −Feature set can feel constrained for large‑scale deployments
Pricing: Free tier available; Pro plan starts at $30/month
Zendesk Chat
Best for: Agencies managing customer support and help desks that already use Zendesk’s suite of tools.
Zendesk Chat (formerly Zopim) is part of the Zendesk customer support suite, providing real‑time chat, knowledge‑base integration, and AI‑based suggestions. For marketing agencies, Zendesk Chat offers a straightforward widget that can be embedded on any website, with the ability to attach a knowledge‑base that answers common questions automatically. The platform supports proactive chat triggers, canned responses, and live agent handoffs, allowing agencies to offer seamless support experiences. Zendesk Chat’s pricing starts at $19/month per agent for the Essentials plan, with higher tiers adding advanced analytics, multi‑channel support, and AI features. While Zendesk Chat excels at integrating chat into a broader customer service ecosystem, it offers limited customization of the chat UI and does not provide a dual knowledge‑base or AI‑driven course delivery.
Key Features:
- Real‑time chat widget with embed code
- Knowledge‑base integration for automated answers
- Proactive chat triggers and canned responses
- Live agent handoff
- Basic analytics and reporting
✓ Pros:
- +Seamless integration with Zendesk support platform
- +Easy embed and proactive chat options
- +Built‑in knowledge‑base support
- +Transparent pricing per agent
✗ Cons:
- −Limited UI customization options
- −No advanced AI or knowledge‑graph capabilities
- −Memory is session‑based for anonymous visitors
- −Requires Zendesk subscription for full feature set
Pricing: Essentials plan starts at $19/month per agent
Freshchat
Best for: Agencies seeking a unified messaging platform that integrates with CRM and offers AI automation.
Freshchat is a modern messaging platform from Freshworks that caters to both B2B and B2C brands. It offers a website chat widget, AI‑powered automated responses, and integration with Freshsales and other CRMs. Freshchat’s strengths include its conversational AI that learns from past interactions, proactive outreach, and the ability to create custom bots using a visual builder. For agencies, Freshchat provides a scalable solution that can be deployed across multiple client sites, with role‑based access and multi‑language support. Pricing begins at $12/month per user for the Starter plan, with the Pro plan ($25/month) adding advanced AI and analytics. While Freshchat delivers robust messaging features, it does not provide a dual knowledge base or AI course hosting, and its UI customization is somewhat limited compared to dedicated design editors.
Key Features:
- Website chat widget with AI automation
- Visual bot builder for custom flows
- CRM integrations (Freshsales, HubSpot, etc.)
- Multilingual support
- Role‑based access and reporting
✓ Pros:
- +Strong AI automation and learning capabilities
- +Multi‑language support
- +Easy integration with Freshworks suite
- +Cost‑effective for small teams
✗ Cons:
- −Limited UI customization
- −No dual knowledge‑base or course hosting
- −Memory is session‑based for anonymous visitors
- −Advanced features require higher tier plans
Pricing: Starter plan starts at $12/month per user; Pro plan at $25/month per user
Jotform AI Agents
Best for: Agencies that require AI agents across multiple communication channels and want seamless integration with form data collection.
Jotform AI Agents is an extension of the popular form‑building platform, offering a range of AI‑powered agents that can be embedded as chatbots or integrated into forms. The platform provides multiple channels, including a standalone agent, chatbot agent, phone, voice, WhatsApp, Messenger, SMS, and app integrations, giving agencies flexibility in deploying conversational experiences across touchpoints. Jotform highlights its secure and privacy‑focused architecture, with features such as secure data handling and GDPR compliance. Pricing for Jotform AI Agents is free to start, with paid tiers that unlock advanced agent capabilities and higher usage limits. The platform is suitable for agencies that need to embed AI chat into forms or collect data through conversational flows. While Jotform offers a broad channel ecosystem, it lacks a dedicated dual knowledge base and does not provide AI course hosting or extensive design customization beyond basic widget styling.
Key Features:
- Multi‑channel agent support (chat, phone, voice, WhatsApp, Messenger, SMS, app)
- Secure data handling and GDPR compliance
- Integration with Jotform forms for data collection
- Free tier with paid upgrades for advanced usage
- Customizable widget appearance
✓ Pros:
- +Wide range of channel support
- +Strong security and compliance features
- +Easy integration with Jotform forms
- +Scalable pricing for higher usage
✗ Cons:
- −No dedicated dual knowledge base or AI courses
- −Limited visual customization beyond basic styling
- −Requires Jotform subscription for full feature access
- −AI capabilities are less advanced compared to specialized chatbot builders
Pricing: Free tier available; paid plans start at $19/month (exact tier depends on usage)
Conclusion
Choosing the right chatbot platform can dramatically affect how your agency engages with clients and end‑users. Whether you need a highly visual builder, robust AI knowledge base, or deep e‑commerce integration, the platforms above cover a spectrum of capabilities. AgentiveAIQ stands out for agencies that want a no‑code, brand‑centric solution with powerful AI and persistent memory on authenticated pages. If you prioritize CRM integration, lifecycle messaging, or multi‑channel outreach, Intercom, ManyChat, and Freshchat offer compelling alternatives. For funnel‑centric or form‑integrated use cases, Landbot and Jotform AI Agents bring specialized strengths. Finally, Zendesk Chat remains a solid choice for support‑focused environments already embedded in the Zendesk ecosystem. Assess your agency’s priorities—design flexibility, knowledge management, integrations, or cost—and pick the platform that aligns best with your workflow. Start testing today and see how a well‑implemented chatbot can boost conversion, reduce support workload, and elevate your brand’s digital presence.