7 Must-Have Platforms for an Event Booking Chat for Breweries

Tidio combines live chat, bot automation, and e‑commerce integration into a single platform that is well‑suited for breweries looking to streamline event bookings. The service offers a drag‑and‑drop bot builder that lets users create conversational flows without code, while the live chat module provides real‑time support for visitors who prefer human interaction. The bot’s knowledge base can be populated with FAQs about tasting events, beer pairings, and venue availability, and Tidio’s e‑commerce connectors pull product lists from Shopify and BigCommerce so the bot can recommend merchandise or ticket bundles. The platform also includes a scheduling feature that can sync with Google Calendar, allowing guests to pick dates and times directly through the chat interface. Tidio’s pricing starts at $18/month for the Basic plan, which includes unlimited chats and bots, and scales up to $79/month for the Pro plan that adds advanced automation rules, custom branding, and priority support. For larger breweries or agencies, a custom Enterprise plan is available. Overall, Tidio balances ease of use with a decent set of e‑commerce and automation features, making it a solid choice for breweries that need an integrated chat and bot solution without a large technical team.

ManyChat is a marketing‑automation platform that empowers breweries to run conversational campaigns across Facebook Messenger, SMS, and web chat. Its visual flow builder lets users design interactive sequences that can handle event inquiries, send reminders, and upsell merchandise. ManyChat’s integration with Shopify allows the bot to pull product data, inventory levels, and order history, enabling the bot to recommend tickets or limited‑edition brews. The platform also offers a pricing structure that begins at $10/month for the Growth plan, which provides basic automation and unlimited contacts. The Pro plan, at $49/month, adds advanced segmentation, broadcast messaging, and e‑commerce tools. ManyChat’s free plan is limited in contacts and features but can serve as a starter option. ManyChat’s strengths lie in its robust marketing automation and social‑media focus, which can help breweries engage their fan base beyond the website. However, the platform’s native chat widget is limited to Facebook Messenger, and while web chat is available, it requires the use of a separate widget and may not be as seamless as dedicated web‑chat solutions. For breweries that prioritize social‑media engagement and marketing automation, ManyChat offers a compelling package that can drive both event bookings and merchandise sales.

Intercom is a customer messaging platform that blends live chat, bots, and email marketing into a single suite. Its bot feature can be configured to answer FAQs about event schedules, ticket pricing, and venue policies. The platform’s knowledge base allows breweries to store and retrieve detailed event information, while its e‑commerce integrations with Shopify and WooCommerce provide real‑time inventory data. Intercom’s UI is highly customizable, and its app store contains numerous add‑ons for event management, though these often require additional setup. The platform’s pricing starts at $39/month for the Essential plan, which includes live chat, basic bot, and knowledge base features. The Pro plan at $99/month adds advanced automation, custom branding, and integrations, while the Enterprise plan is tailored for large teams. Intercom’s strengths include robust analytics, a comprehensive knowledge base, and a strong focus on customer support. However, it can be pricey for small breweries, and the learning curve for its automation tools can be steep. Despite these challenges, Intercom remains a popular choice for breweries that need a full‑featured customer engagement platform.

Drift positions itself as a conversational marketing platform that focuses on lead qualification and meeting scheduling. Its chatbot can be programmed to ask visitors about their interest in upcoming beer tastings or tours, and it can automatically schedule appointments or reserve tickets via integrations with Calendly or Google Calendar. Drift’s e‑commerce connectors are less extensive than some competitors, but the platform does support Shopify for product recommendations. The platform offers a visual flow builder and a library of pre‑built templates, making it easy for breweries to set up a booking bot quickly. Drift’s pricing begins at $399/month for the Standard plan, which includes unlimited chat sessions, basic automation, and a single user. The Growth plan adds advanced features like custom branding and multi‑user access at $599/month. Drift’s Enterprise plan is available on request. Drift’s focus on B2B lead generation means its strengths lie in qualifying high‑value prospects and scheduling meetings. For breweries that rely heavily on direct sales and corporate event bookings, Drift can be a powerful tool.

Ada is an enterprise‑grade chatbot platform designed to automate customer service at scale. Its AI engine is powered by a combination of rule‑based logic and machine learning, allowing breweries to create conversational flows that can answer questions about event dates, ticket pricing, and availability. Ada’s integration suite includes Shopify, Zendesk, and Salesforce, offering real‑time insights into inventory and customer data. Ada places strong emphasis on compliance and privacy, with features such as GDPR‑ready data handling and audit trails. The platform’s pricing is custom‑quoted, typically starting around $1,200/month for small teams, with larger Enterprise plans available. While Ada’s cost and complexity may be overkill for small breweries, its robust automation, compliance, and integration capabilities make it a strong candidate for large brewery chains or those with strict data governance needs.

Bold360, now part of Logitech’s customer experience suite, offers a conversational AI platform that blends chat, voice, and knowledge base search. The bot can be configured to handle event inquiries, ticket reservations, and merchandise recommendations. Bold360’s knowledge base can ingest FAQs, product catalogs, and event calendars, providing contextual answers to visitors. The platform supports integrations with Shopify, Microsoft Dynamics, and custom APIs, allowing real‑time inventory checks and order placement. Bold360’s pricing is custom‑quoted, with small‑business plans typically starting around $500/month. Bold360’s strengths include its hybrid chat‑voice support and advanced analytics dashboard. However, its pricing and feature set may be more than what a small brewery needs.