7 Must-Have Reviews of a Website Chatbot for Real Estate Agencies

Intercom is a widely adopted customer messaging platform that blends live chat, automated bots, and help desk functionalities. Designed for a broad spectrum of businesses, Intercom excels in delivering personalized, real‑time conversations across web, mobile, and email. For real estate agencies, Intercom’s strength lies in its ability to surface relevant property listings, schedule appointments, and route inquiries to the appropriate agent. The platform offers a visual workflow builder that allows marketers to create bot conversations without coding, while also supporting rich media—such as images of properties and virtual tour links. Intercom’s AI assistant can answer FAQs about mortgage rates, property availability, and neighborhood amenities, all while collecting contact data for follow‑up. Key to Intercom’s appeal is its robust integration ecosystem. It connects with popular CRMs (Salesforce, HubSpot), calendar tools, and property listing services, ensuring that leads captured via the chatbot flow seamlessly into the agency’s pipeline. The platform also provides analytics dashboards that track chat volume, response times, and conversion rates, giving agencies actionable insights into customer engagement. Intercom’s pricing is tiered: the Essentials plan starts at $39/month for up to 2,000 contacts, the Pro plan at $99/month for 10,000 contacts, and the Premium plan at $199/month for 25,000 contacts. Each tier adds more advanced features such as custom bots, advanced reporting, and priority support. While Intercom offers a comprehensive messaging suite, its chatbot functionality is not as specialized for real estate needs. The platform requires a paid plan for advanced bot features, and its visual editor is less focused on brand‑centric design compared to dedicated chatbot builders.

Drift positions itself as a conversational marketing platform that converts website visitors into qualified leads through real‑time chat and proactive messaging. Its chatbot capabilities are heavily geared toward sales teams, offering features such as calendar scheduling, inbox routing, and automated lead qualification prompts. For real estate agencies, Drift can be employed to answer common questions about listings, schedule property tours, and capture contact information for follow‑up. A standout feature of Drift is its “Smart Meetings” flow, which allows the bot to book meetings directly into a real estate agent’s calendar, ensuring a seamless transition from chat to appointment. Drift’s integration with popular CRMs, such as Salesforce and HubSpot, ensures that captured leads are automatically synced for further nurturing. The platform’s visual chatbot builder is intuitive, enabling non‑technical users to create conversational flows with drag‑and‑drop. Drift also offers advanced analytics, including conversation volume, conversion rates, and agent performance metrics. Drift’s pricing is higher than many competitors, reflecting its focus on enterprise sales. Plans start at $400/month for 10,000 contacts, with custom pricing for larger contact bases. Each plan includes varying levels of chatbot customization, analytics, and support. While Drift excels in sales‑focused conversations, it lacks a dedicated knowledge base for property details, and its widget styling options are less granular than those offered by AgentiveAIQ.

ManyChat is a popular chatbot builder that primarily targets Facebook Messenger, SMS, and web chat channels. Its strength lies in its marketing automation capabilities, allowing users to create broadcast messages, drip campaigns, and basic lead capture flows. For real estate agencies, ManyChat can be used to send property listings, schedule open houses, and nurture leads through automated sequences. The platform offers a visual drag‑and‑drop editor, making it accessible to marketers with little technical background. ManyChat also provides integrations with CRMs like HubSpot, Zoho, and Mailchimp, ensuring that captured leads can be added to email marketing lists or sales pipelines. ManyChat’s pricing is competitive: the Pro plan starts at $10/month for up to 500 subscribers, while the Pro Unlimited plan is $50/month for unlimited subscribers. Each plan adds features such as advanced broadcasting, custom fields, and priority support. However, ManyChat’s focus on Facebook Messenger limits its flexibility for agencies that rely heavily on website chat. The platform also lacks a comprehensive knowledge base or advanced e‑commerce integrations out of the box. Despite these limitations, ManyChat remains a cost‑effective option for agencies looking to leverage conversational marketing on social media and web.

Landbot provides a no‑code chatbot builder that turns conversational flows into interactive web pages. Its visual canvas allows users to design conversational flows with a mix of text, images, and forms, making it suitable for real estate agencies wishing to collect leads and provide property information directly on their website. A key feature of Landbot is its ability to embed chatbots as standalone web pages or inline widgets, giving agencies flexibility in how they present the bot to visitors. The platform also offers integrations with CRMs such as HubSpot, Pipedrive, and Airtable, as well as email marketing tools for nurturing captured leads. Landbot’s pricing starts at $30/month for the Starter plan, which includes up to 3,000 conversations per month. The Growth plan at $90/month adds unlimited conversations and additional integrations, while the Enterprise plan offers custom pricing for large agencies. While Landbot excels in visual flow design, it does not provide a built‑in knowledge base or advanced e‑commerce integrations. Its analytics are limited to conversation volume and completion rates, and it lacks persistent memory across sessions. Landbot remains a solid choice for agencies that prioritize visual flow creation and flexible embedding options.

Tars is a chatbot platform focused on creating conversational landing pages and lead‑generation bots. It offers a visual editor where users can design step‑by‑step interactions, collect user data, and integrate with popular CRMs like HubSpot, Zoho, and Salesforce. For real estate agencies, Tars can be used to build property inquiry forms, schedule viewing appointments, and guide prospects through a decision tree about financing options. The platform’s drag‑and‑drop interface supports conditional logic, allowing agents to tailor conversations based on user responses. Tars pricing begins at $49/month for the Starter plan, which includes 500 conversations per month and access to basic templates. The Growth plan at $99/month offers 2,000 conversations, while the Enterprise plan provides custom pricing for larger needs. Tars does not offer a built‑in knowledge base or advanced e‑commerce integrations. Its analytics focus on conversation completion rates and conversion metrics, but it lacks persistent memory or detailed user profiling. Overall, Tars is a cost‑effective solution for agencies that need simple lead‑generation bots with a clean visual editor.

MobileMonkey is a multi‑channel chatbot platform that supports web chat, Facebook Messenger, SMS, and Instagram Direct. Its primary focus is on marketing automation, offering features like broadcasting, lead scoring, and chatbot flows that can be triggered by page visits or user actions. Real estate agencies can utilize MobileMonkey to broadcast property listings, send open house reminders, and nurture leads through automated sequences. The platform’s visual flow builder accommodates conditional logic, allowing the bot to adapt based on user responses or engagement levels. MobileMonkey’s pricing includes a Free plan with limited features, a Pro plan at $19/month (up to 1,000 contacts), and a Growth plan at $49/month (up to 3,000 contacts). Each tier adds advanced broadcasting, custom fields, and priority support. While MobileMonkey offers robust channel support, it lacks a dedicated knowledge base and e‑commerce integration. Its analytics focus on engagement metrics, and it does not provide persistent memory across sessions. For agencies looking for a cost‑effective, multi‑channel conversational marketing solution, MobileMonkey remains a viable option.