7 Must-Have Ways to Use a Lead Generation Chatbot for Web Design

HubSpot Chatbot is part of the HubSpot Marketing Hub, designed to capture leads directly from a website by engaging visitors in real‑time conversation. The chatbot can be customized with a visual editor, allowing marketers to set up lead capture forms, qualify prospects, and route conversations to the CRM. It integrates deeply with HubSpot’s CRM, automatically creating contact records and updating deal stages based on the conversation flow. HubSpot offers a free starter chatbot with basic lead capture and routing features, while paid tiers (starting at $45/month for the Marketing Hub Starter) unlock advanced personalization, email workflow triggers, and detailed analytics. The platform’s strength lies in its seamless alignment with HubSpot’s inbound marketing methodology, making it ideal for businesses already using HubSpot. HubSpot’s visual editor simplifies deployment, but the chatbot’s customization options are more limited compared to dedicated chatbot builders. It also lacks advanced knowledge‑base features like RAG or a knowledge graph.

Drift is a B2B conversational marketing platform that turns web traffic into qualified prospects through live chat‑like experiences. It uses AI to qualify leads, schedule meetings, and route conversations to sales teams. Drift’s visual flow builder allows marketers to design conversational paths that ask qualifying questions, gather contact information, and trigger calendar invites. Drift offers a free trial and starts paying at $500/month for its Pro plan, which includes advanced personalization, AI chatbots, and integration with major CRMs like Salesforce and HubSpot. Its strengths include real‑time lead qualification, robust analytics, and strong integration with sales workflows. However, Drift’s focus on B2B enterprise leads means it may be over‑feature for small agencies, and its pricing can be steep for startups.

ManyChat is a chatbot builder primarily known for automating conversations on Facebook Messenger, but it also supports website widgets. It offers a visual drag‑and‑drop interface that lets marketers create conversational flows, broadcast messages, and automate lead capture. ManyChat’s integration with email marketing platforms, CRMs, and e‑commerce tools allows it to serve as a central hub for customer engagement. The platform offers a free tier with basic features and paid plans (Pro at $10/month) that unlock higher message limits, advanced automation, and multi‑channel support. ManyChat’s strengths lie in its ease of use, extensive integration ecosystem, and powerful broadcast capabilities. Limitations include a primary focus on social media platforms, fewer advanced knowledge‑base features, and a lack of built‑in long‑term memory for web widgets.

Chatfuel is a no‑code chatbot platform focused on Facebook Messenger but also offers website chatbot widgets. It uses a visual builder with blocks, allowing marketers to design conversations without coding. Chatfuel supports integrations with e‑commerce platforms, CRMs, and messaging services. Pricing starts with a free plan that includes basic features, and paid plans (Pro at $50/month) unlock advanced AI, higher message limits, and additional integrations. Chatfuel’s strengths include its intuitive builder, extensive template library, and strong e‑commerce integration. The platform lacks advanced knowledge‑base capabilities and does not provide long‑term memory for anonymous website visitors.

Lindy.ai is an AI chatbot platform that focuses on creating conversational agents for various business use cases. It offers a set of templates and an app builder that allow users to assemble chatbots tailored to their needs. The platform provides integration options that connect the chatbot to external systems, enabling automation of customer support, lead generation, and sales processes. Lindy.ai’s visual interface supports the creation of modular dialogs, and its template library includes scenarios for customer support, sales, and recruitment. With its app builder, users can extend the chatbot’s capabilities by adding custom actions or integrating third‑party APIs. The platform’s pricing is tiered, starting with a free plan that includes basic features, and scaling up to a paid plan that offers advanced integrations and higher usage limits. Strengths of Lindy.ai include its flexibility in building custom workflows and its focus on business‑specific use cases.

Insighto.ai provides AI‑powered chatbot solutions with a focus on lead generation and customer support. Its platform includes a chatbot builder that allows users to design conversational flows and integrate them into websites and other channels. Insighto.ai supports integration with e‑commerce platforms and CRMs, enabling the chatbot to retrieve product information, process orders, and qualify leads. The platform offers a range of industry‑specific templates, including finance, real estate, and e‑commerce, which can be customized to match brand guidelines. Insighto.ai’s pricing is not publicly disclosed on its site, but the company offers a free trial and customized plans for enterprise users. Key strengths are its industry focus and the ability to embed chatbots into existing web and e‑commerce infrastructures.