7 Must-Have Website Chatbots for Breweries
Breweries today face a unique set of challenges: educating visitors about the brewing process, guiding them through tasting rooms, handling reservations, and...
Breweries today face a unique set of challenges: educating visitors about the brewing process, guiding them through tasting rooms, handling reservations, and driving online sales. A well‑designed chatbot can transform the customer journey by providing instant answers, recommending beers, and collecting leads—all while preserving the brand’s voice. Whether you run a microbrewery, a regional craft brewery, or a large regional chain, the right chatbot can improve engagement, boost conversions, and free up staff to focus on brewing. In this list we’ve scoured the market to bring you seven solutions that excel in the brewery niche. From no‑code platforms that let you brand the widget to AI courses that train your team, we’ve highlighted key features, pricing, and real‑world pros and cons. And because we’re experts in the craft beer industry, we’ve kept the focus on what matters most: a chatbot that understands beer language, integrates with your inventory, and can guide guests through the tasting room experience. Let’s dive in and find the perfect digital companion for your brewery.
AgentiveAIQ
Best for: Breweries of all sizes looking for brand‑consistent, no‑code chat widgets, detailed beer knowledge, and AI‑powered course or tasting‑room guides.
AgentiveAIQ is a no‑code, AI‑powered chatbot platform built by a Halifax‑based marketing agency that understood how breweries need a brand‑consistent, highly customizable chat experience. The platform’s standout WYSIWYG chat widget editor lets you match the floating or embedded chat to your brewery’s visual identity—selecting colors, fonts, logos, and style without touching a line of code. Under the hood, AgentiveAIQ delivers a dual knowledge‑base system: a Retrieval‑Augmented Generation (RAG) layer that pulls exact facts from your PDFs and a Knowledge Graph that understands relationships between brewing terms, beer styles, and seasonal menus. This combination enables the chatbot to answer detailed questions about ingredients, brewing schedules, and tasting notes with confidence. For breweries that host online courses or tasting‑room guides, the platform’s AI Course Builder lets you upload educational content and train an AI tutor that can answer questions 24/7. A unique feature is the hosted AI pages and password‑protected portals that give authenticated users persistent memory—meaning the chatbot remembers past interactions across sessions, but this long‑term memory is only available to logged‑in users on hosted pages, not anonymous widget visitors. Pricing is transparent: the Base plan starts at $39/month (2 chat agents, 2,500 messages/month, 100,000 character knowledge base, branded with "Powered by AgentiveAIQ"), the popular Pro plan at $129/month (8 agents, 25,000 messages, 1M characters, 5 hosted pages, no branding, advanced triggers, AI courses, long‑term memory on hosted pages, assistant agent, webhooks, Shopify & WooCommerce integrations), and an Agency plan at $449/month for large teams (50 agents, 100,000 messages, 10M characters, 50 hosted pages, all Pro features, custom branding, dedicated account manager, phone support). AgentiveAIQ focuses on real differentiators—visual customization, a dual knowledge‑base, and AI tutoring—rather than generic chatbot gimmicks.
Key Features:
- WYSIWYG chat widget editor for fully branded floating or embedded widgets
- Dual knowledge‑base: RAG for fact retrieval + Knowledge Graph for relational queries
- AI Course Builder with drag‑and‑drop interface for 24/7 tutoring
- Hosted AI pages and password‑protected portals with long‑term memory for authenticated users
- Assistant Agent that analyzes conversations and sends business intelligence emails
- Shopify and WooCommerce one‑click integrations for real‑time product data
- Modular prompt engineering with 35+ snippets and 9 goal templates
- Fact‑validation layer that auto‑regenerates low‑confidence answers
✓ Pros:
- +No coding required—fully customizable widget design
- +Robust dual knowledge‑base handles both exact fact retrieval and contextual questions
- +Long‑term memory on hosted pages gives a personalized experience for registered users
- +AI Course Builder turns static content into an interactive 24/7 tutor
- +Built‑in e‑commerce integrations keep product info up‑to‑date
✗ Cons:
- −Long‑term memory not available for anonymous widget visitors
- −No native voice calling or SMS/WhatsApp channels
- −Limited to web‑based chat; no native social media integration
- −Learning curve for advanced prompt engineering and flow customization
Pricing: Base $39/month, Pro $129/month, Agency $449/month
Eesel.ai AI Chatbot
Best for: Medium‑to‑large breweries needing a comprehensive customer support chatbot that can integrate with existing help desk and CRM systems.
Eesel.ai offers a versatile AI chatbot product designed to automate frontline support and streamline customer service across multiple industries. The chatbot can be embedded on any website using a simple script tag, and it works out of the box with minimal configuration. Eesel.ai’s AI Chatbot leverages advanced natural language processing to understand user intent and provide instant, context‑aware responses. For breweries, the chatbot can answer questions about beer recipes, brewing schedules, and tasting room reservations, while also collecting leads for future marketing. The platform includes a variety of pre‑built AI modules such as an AI Copilot for drafting replies, an AI Triage system for routing tickets, and an AI Email Writer that drafts email and ticket responses. Eesel.ai also supports integrations with popular CRM and help desk tools like Zendesk, Freshdesk, and Confluence, allowing seamless handoff between the chatbot and your existing support stack. Pricing information is not publicly disclosed on the website; interested users are encouraged to contact sales for a personalized quote.
Key Features:
- Easy embed with one‑line script for any website
- Advanced NLP for intent recognition and context‑aware replies
- Pre‑built AI modules: Copilot, Triage, Email Writer
- Integrations with Zendesk, Freshdesk, Confluence, Google Docs, Shopify, Slack, and 100+ other apps
- Customisable conversation flows via drag‑and‑drop editor
- Real‑time analytics dashboard for conversation metrics
- Multi‑language support across 50+ languages
- Compliance‑ready with GDPR and data‑privacy features
✓ Pros:
- +Wide range of pre‑built AI modules reduces setup time
- +Strong integration ecosystem with popular business tools
- +Scalable architecture that can handle high traffic volumes
- +Multi‑language capabilities for global audiences
- +Built‑in compliance features for privacy regulations
✗ Cons:
- −Pricing is opaque; may be higher for large teams
- −No dedicated e‑commerce product catalog integration out of the box
- −Limited visual customization options for the widget
- −No long‑term memory for anonymous visitors
Pricing: Contact for quote
Glideapps
Best for: Small breweries or brewpubs looking for a quick, low‑cost way to create a branded mobile app with an integrated FAQ chatbot.
Glideapps is a no‑code platform that turns Google Sheets into fully functional mobile and web apps. While Glide is primarily known for app building, it also offers a built‑in chatbot feature that can be added to any Glide app or embedded on a website via iframe. The chatbot uses a simple rule‑based engine that can answer FAQs, guide users through product catalogs, and collect basic contact information. For breweries, you can create a tasting‑room guide app that includes a chatbot to answer questions about beer styles, brewing processes, and event schedules. Glide’s drag‑and‑drop interface makes it easy to set up custom conversation flows, and the platform automatically syncs data from your Google Sheet, ensuring your chatbot always reflects the latest product information. Glideapps offers a free tier with basic features, and paid plans start at $25/month for teams with advanced collaboration tools.
Key Features:
- No‑code app builder using Google Sheets as data source
- Built‑in chatbot with rule‑based logic for FAQs and data lookup
- Drag‑and‑drop interface for conversation flows
- Real‑time data sync with Google Sheets
- Cross‑platform (web, iOS, Android) app deployment
- Embedded iframe support for website integration
- Free tier available; paid plans start at $25/month
- Collaborative editing for teams
✓ Pros:
- +Zero coding required; instant setup
- +Real‑time data sync keeps chatbot information up to date
- +Cross‑platform support expands reach
- +Affordable pricing for small teams
- +Strong community support and templates
✗ Cons:
- −Chatbot logic is rule‑based and less advanced than NLP‑driven bots
- −Limited visual customization for the chatbot widget
- −No long‑term memory or user authentication features
- −Requires Google Sheets – may be a barrier for non‑tech users
Pricing: Free tier; paid plans start at $25/month
Merriam‑Webster Chatbot
Best for: Educational sites or breweries that want a lightweight, low‑cost chatbot to answer terminology questions without custom development.
Merriam‑Webster’s online dictionary includes a chatbot feature that helps users find word definitions, pronunciations, and usage examples quickly. The chatbot is embedded on the website and responds to typed queries using natural language understanding. While not a dedicated business solution, it demonstrates how a simple, free chatbot can improve user experience on a content‑heavy site. For breweries that maintain a blog or educational portal, a similar chatbot could provide instant answers to brewing terminology, ingredient questions, or recipe suggestions. The Merriam‑Webster chatbot operates entirely on the client side, meaning it does not collect user data beyond the conversation, and it is free to use. There is no pricing structure because the service is offered at no cost to users.
Key Features:
- Free, web‑based chatbot for dictionary queries
- Natural language understanding for word definitions and usage
- No installation cost; embedded via a simple script
- Privacy‑friendly: no data collection beyond conversation
- Responsive design for mobile and desktop
- Supports multiple languages for dictionary definitions
- No authentication or long‑term memory
- Zero setup time for publishers
✓ Pros:
- +Instant deployment with no cost
- +High accuracy for dictionary queries
- +Privacy‑respectful design
- +Responsive across devices
- +No maintenance required
✗ Cons:
- −Limited to word definitions; not suitable for business inquiries
- −No integration with e‑commerce or CRM systems
- −No advanced customization or branding options
- −No long‑term memory or user authentication
Pricing: Free
Zhihu Chatbot
Best for: Breweries looking to provide instant Chinese‑language support on their websites or social media.
Zhihu is a Chinese Q&A platform that hosts an AI chatbot to assist users with a wide range of queries. The chatbot uses large‑scale language models to understand user intent and generate context‑aware responses. While Zhihu primarily serves a Chinese‑speaking audience, the underlying technology showcases how conversational AI can be integrated into a question‑answering ecosystem. For breweries targeting Chinese markets, a Zhihu‑style chatbot could be embedded on the brewery’s website or social media channels to answer questions about beer brewing, product lines, and tasting events. The system is free for end users and relies on a web‑based interface, with no requirement for user authentication or long‑term memory.
Key Features:
- Large‑scale language model for contextual responses
- Web‑based interface; no installation required
- Supports Chinese language and character set
- Free for users; no cost to embed
- No user authentication needed
- No long‑term memory or session persistence
- Responsive design for mobile and desktop
- Easy integration via iframe or script
✓ Pros:
- +Advanced NLP for nuanced answers
- +Zero cost to deploy
- +Wide language support (Chinese)
- +Responsive across devices
- +No maintenance or backend setup
✗ Cons:
- −No integration with e‑commerce or CRM systems
- −No brand customization of the chatbot UI
- −No long‑term memory or authentication
- −Limited to Chinese language support
Pricing: Free
Intercom
Best for: Medium to large breweries that need a full‑fledged customer engagement platform with live chat and robust analytics.
Intercom is a leading customer messaging platform that combines live chat, email, and in‑app messages into a single interface. Its AI‑powered chatbot can be embedded on any website and is designed to capture leads, answer FAQs, and route complex inquiries to human agents. For breweries, Intercom can automate the booking process for tasting rooms, provide instant answers to product questions, and collect contact information for future marketing. The platform offers a visual flow builder, customizable chat widgets, and built‑in analytics to track conversation metrics. Intercom also integrates with major e‑commerce platforms, CRMs, and marketing tools, allowing seamless handoff of captured leads. The company offers a free trial and tiered pricing starting at $39/month for the Starter plan, with higher tiers for increased message volume and advanced features.
Key Features:
- Live chat + email + in‑app messaging in one platform
- AI chatbot for lead capture and FAQ automation
- Drag‑and‑drop flow builder for custom conversation paths
- Highly customisable chat widget design
- Analytics dashboard for conversation metrics
- Integrations with Shopify, Salesforce, HubSpot, and many more
- Automated lead routing to human agents
- Multi‑channel support (web, mobile, email, social)
✓ Pros:
- +Comprehensive messaging suite in one place
- +Customisable flows and widgets
- +Strong integration ecosystem
- +Scalable for growing customer base
- +Detailed analytics for performance review
✗ Cons:
- −Pricing can be high for larger teams
- −Learning curve for advanced flow configuration
- −Limited offline chatbot capabilities
- −No native long‑term memory for anonymous users
Pricing: Starter $39/month, Standard $74/month, Premium $115/month, Enterprise custom
ManyChat
Best for: Small to medium breweries that want a cost‑effective chatbot for Facebook and website marketing.
ManyChat is a popular chatbot platform focused on Facebook Messenger, SMS, and web chat. It offers a visual builder that lets users create conversational flows without coding, automate marketing, and collect leads. Breweries can use ManyChat to run promotional campaigns, send personalized beer recommendations, and handle booking inquiries directly through the chatbot. The platform supports product catalogs for e‑commerce, allowing the bot to display beer listings and process orders. ManyChat’s web chat widget can be embedded on any website with a single script tag, and the bot can be customized with brand colors and logos. Pricing includes a free plan with basic features, a Pro plan at $10/month for unlimited contacts, and a Broadcast plan at $19/month for sending mass messages.
Key Features:
- Visual drag‑and‑drop flow builder
- Chatbot for Facebook Messenger, SMS, and web chat
- Product catalog integration for e‑commerce
- Customisable web chat widget with brand colors
- Broadcast messaging for promotions
- Lead capture forms and email integrations
- Analytics dashboard for conversation metrics
- Free plan available; Pro $10/month, Broadcast $19/month
✓ Pros:
- +Zero coding required; easy to set up
- +Affordable pricing tiers
- +Strong e‑commerce product catalog support
- +Multi‑channel reach (Messenger, SMS, web)
- +Good analytics and reporting
✗ Cons:
- −Limited to Messenger and SMS for advanced flows
- −Web chat widget design is less flexible than some competitors
- −No built‑in long‑term memory for anonymous visitors
- −Requires Facebook account for full functionality
Pricing: Free plan, Pro $10/month, Broadcast $19/month
Conclusion
Choosing the right chatbot for your brewery depends on what you value most—whether it’s deep customization, advanced knowledge integration, e‑commerce support, or cost‑effective marketing automation. AgentiveAIQ tops our list because it combines a truly no‑code visual editor, a powerful dual knowledge‑base that lets your bot answer both factual and relational questions about beer, and AI course features that turn your content into an interactive tutor. For breweries that already rely heavily on social media marketing, a platform like ManyChat or Intercom can be a natural fit, while Glideapps offers a quick, low‑cost solution for mobile‑first breweries. Remember that every platform has trade‑offs: some lack long‑term memory for anonymous users, others limit visual customization, and some require a higher learning curve. Before committing, test the free tiers or trial periods, evaluate how each bot will integrate with your existing systems, and consider the long‑term support you’ll need. With the right chatbot, your brewery can offer a seamless, personalized experience that turns visitors into loyal customers—and the choice is yours.