7 Must-Have WYSIWYG Chatbot Editors for Real Estate Agencies

ManyChat has established itself as a leading visual chatbot builder, especially popular among marketers who want to automate messaging across Facebook, Instagram, and SMS. Its drag‑and‑drop interface allows users to design conversation flows without writing code, making it accessible for real‑estate agents who need quick lead capture and drip campaigns. ManyChat’s bot can collect user details, qualify prospects, and schedule property showings via calendar integrations. While the platform excels at social‑media engagement, it does not natively support a dual knowledge base or advanced AI content generation. Instead, it relies on pre‑defined templates and simple keyword triggers, which can limit the depth of conversations for complex property queries. ManyChat offers a free tier with basic features, a Pro plan at $10/month (per account), and a Premium tier at $25/month for larger teams. The platform’s strengths lie in its easy setup, extensive integration with marketing tools, and robust analytics dashboards that track conversation performance.

ChatBot.com offers a cloud‑based chatbot platform that focuses on a no‑code visual builder and a library of pre‑built templates. For real‑estate professionals, the platform provides dedicated templates for property listings, appointment booking, and lead qualification. The WYSIWYG editor allows users to customize the look and feel of the chat widget to match their brand, including colors, fonts, and logos. While the platform supports natural language processing for simple intent recognition, it does not provide a dual knowledge base or advanced AI learning features. Instead, it uses keyword triggers and a question‑answer database that can be expanded via the web interface. ChatBot.com offers a free trial, a Starter plan at $50/month, and a Professional plan at $80/month. The service integrates with various CRMs and email marketing tools, enabling automated follow‑ups and data capture.

Intercom is a customer messaging platform that blends live chat, bots, and automated workflows. Its visual bot editor allows users to craft conversation flows that can answer FAQs, qualify leads, and trigger follow‑up sequences. For real‑estate agencies, Intercom can be used to capture potential buyer details, schedule tours, and provide property information. The platform offers a WYSIWYG chat widget that can be styled to match the agency’s brand. Intercom’s AI engine powers smart replies and intent detection, but it does not provide a dual knowledge base or dedicated AI course builder. Pricing starts at $39/month for the Essential plan, $79/month for the Pro plan, and $119/month for the Premium plan, with additional costs for the Messenger and Inbox features. Intercom excels at omnichannel communication, providing a unified inbox for chat, email, and in‑app messages, but it can be costly for small agencies.

Drift has positioned itself as a conversational marketing platform that focuses on sales acceleration. Its chatbot builder allows users to design conversational flows that can qualify leads, book meetings, and provide product information. For real‑estate agencies, Drift can be used to capture visitor details, schedule property tours, and deliver personalized property recommendations. The platform offers a visual editor for creating chat widgets that match branding, and its AI engine can handle simple intent recognition. However, Drift does not provide a dual knowledge base or AI course functionality. The pricing model includes a free trial, a Starter plan at $49/month, a Standard plan at $99/month, and a Business plan at $199/month. Drift’s strengths lie in its integration with CRM systems and its ability to embed live chat widgets across websites, but it can be expensive for agencies that need only basic lead capture.

Tars specializes in building conversational landing pages and chatbots that drive conversions. Its drag‑and‑drop builder allows marketers to create interactive quizzes, surveys, and lead‑gen bots without coding. For real‑estate agencies, Tars can be used to create property search quizzes, collect buyer preferences, and funnel prospects into the agency’s CRM. The platform offers a WYSIWYG editor for customizing the chat widget’s appearance, but it does not provide advanced AI features such as a dual knowledge base or persistent memory. Pricing starts with a free trial, a Starter plan at $49/month, and a Professional plan at $99/month. Tars is particularly strong in conversion optimization and offers integrations with Zapier and popular CRMs, but it lacks advanced analytics and AI‑driven personalization.

Botsify offers a chatbot platform that emphasizes AI‑powered conversation and multilingual support. Its visual builder enables users to design chat flows, integrate with Facebook Messenger, WhatsApp, and web widgets, and add custom AI responses. Real‑estate agencies can use Botsify to provide instant property details, schedule showings, and answer FAQ. The platform includes a knowledge base feature that allows users to upload documents for reference, but it does not combine this with a knowledge graph or persistent memory for authenticated users. Botsify’s pricing tiers start with a Starter plan at $39/month, a Pro plan at $89/month, and a Premium plan at $149/month. The platform’s strengths are its multilingual capabilities and AI response generation, yet it lacks advanced analytics and persistent memory for anonymous visitors.