7 Reasons Why Mortgage Brokers Need a RAG-Powered LLM Agent

Intercom is a widely recognized customer messaging platform that offers AI‑powered chatbots, live chat, and help desk automation. The platform’s most notable feature is its ability to integrate with a variety of e‑commerce and CRM systems, allowing business owners to centralize customer interactions across email, web, and mobile. Intercom’s chatbots can be customised through a visual builder, although its AI capabilities are largely dependent on external integrations such as the Intercom AI add‑on or third‑party services like OpenAI. The company places a strong emphasis on enhancing user engagement and providing real‑time support, which is especially useful for mortgage brokers who need to engage prospects instantly. Intercom offers a tiered pricing model, with the Essentials plan starting at $39/month for up to 2,500 contacts and scaling to the Advanced plan at $99/month for larger contact bases. The platform also includes a self‑service hub and knowledge base, but it does not provide a built‑in RAG or knowledge graph solution. Instead, Intercom relies on manual knowledge base content and can pull in external data through APIs. It is well‑suited for brokers who already use Intercom’s broader customer engagement suite and who are comfortable integrating external AI services.

Ada is an AI‑driven customer service platform that focuses on automating repetitive support tasks. Its chatbot engine is built around a rule‑based system that can be extended with conversational AI, allowing businesses to create self‑service flows that reduce support tickets. Ada provides a visual flow builder and supports multiple languages, making it suitable for international mortgage brokerages. The platform also offers integration with popular CRM and help desk tools, which can help brokers streamline lead capture and follow‑up processes. Pricing for Ada starts at $1,200/month for the Basic plan, which includes up to 5,000 messages per month. Advanced plans scale up with higher message limits and additional features such as AI-driven responses and advanced analytics. While Ada excels at automating support flows, it does not provide a built‑in RAG system or knowledge graph, and its AI capabilities are more limited compared to dedicated LLM platforms.

Landbot is a no‑code chatbot builder that emphasizes conversational landing pages and web‑based interactions. It offers a drag‑and‑drop interface and a library of pre‑built templates, enabling users to create engaging chat experiences without code. Landbot can be integrated with external services through webhooks and Zapier, making it flexible for connecting to back‑end systems like CRMs or marketing platforms. The platform’s pricing starts at $30/month for the Solo plan, which allows one chatbot and 1,000 conversations per month. The Growth plan is $90/month, supporting up to 10 chatbots and 10,000 conversations. While Landbot includes a knowledge base feature, it does not provide a full RAG or knowledge graph architecture, meaning answers are limited to the content the bot has been programmed to retrieve or pull from external APIs.

ManyChat is a popular chatbot platform focused on marketing automation across Facebook Messenger, SMS, and web chat. It offers a visual flow builder that allows marketers to design conversational sequences for lead capture, customer support, and product recommendations. ManyChat’s strengths lie in its integration with e‑commerce platforms such as Shopify and WooCommerce, enabling automated product suggestions and checkout flows. ManyChat’s pricing is tiered: the Pro plan costs $10/month for up to 1,000 contacts, and the Growth plan costs $50/month for up to 5,000 contacts. While ManyChat can pull in data from external sources via Zapier, it does not provide a built‑in RAG system or knowledge graph. Its AI capabilities are limited to simple keyword matching and basic AI responses.

Chatfuel is a chatbot platform primarily targeting Facebook Messenger, but it also supports web chat and other channels. It offers a no‑code interface with a drag‑and‑drop block system, enabling users to create conversational flows based on keywords or AI logic. Chatfuel can pull in data from external APIs through JSON requests, allowing for dynamic content delivery. Pricing begins at $15/month for the Starter plan, which supports up to 50,000 messages per month, and moves to $50/month for the Pro plan, offering unlimited messages and advanced AI features. Despite its flexibility, Chatfuel does not include a built‑in RAG or knowledge graph, so answer accuracy depends on the data provided through APIs.

Drift is a conversational marketing platform that focuses on real‑time chat, lead qualification, and sales acceleration. Its chatbot can be configured through a visual builder and is designed to route conversations to the appropriate sales or support team. Drift supports integration with major CRMs like HubSpot, Salesforce, and Marketo, allowing for seamless lead capture and follow‑up. Drift offers a Starter plan at $50/month for up to 1,000 contacts, a Professional plan at $150/month for up to 5,000 contacts, and a Premium plan at $300/month for larger contact bases. While Drift excels at routing and lead qualification, it does not provide built‑in RAG or knowledge graph capabilities, and its AI features are relatively basic compared to specialized LLM platforms.