Best 5 Onboarding Chatbots for Breweries

Intercom is a widely adopted customer messaging platform that combines live chat, bots, and automation to improve customer engagement across websites and mobile apps. The bot builder allows users to create automated workflows that can answer FAQs, qualify leads, and route inquiries to human agents. Intercom’s visual flow editor requires minimal coding, making it accessible for marketers and support teams. It also offers integration with major e‑commerce platforms such as Shopify, enabling the bot to pull product information and recommend items based on browsing history. Intercom’s pricing starts at $39/month for the Starter plan, which includes a single chatbot and basic automation features, and scales up to $99/month for the Growth plan, offering more advanced messaging and reporting tools. For breweries, Intercom can be used to guide visitors through the brewing process, recommend recipes, or schedule tasting events. The platform’s strength lies in its robust integration ecosystem and comprehensive analytics, though it can become expensive as the number of conversations grows. Additionally, Intercom’s chatbot language capabilities are limited compared to specialized AI platforms, requiring manual script creation for more nuanced interactions.

Tidio blends live chat and AI‑powered chatbots into a single platform that can be embedded on any website. Its drag‑and‑drop chatbot builder is designed for non‑technical users, allowing breweries to create conversational flows that answer questions about brewing schedules, hop varieties, or event bookings. Tidio offers a free tier with essential features, and its paid plans start at $18/month, providing additional chatbot templates, email integration, and advanced analytics. The platform also supports integration with Shopify, making it easy to provide product recommendations and inventory updates directly within the chat. Tidio’s AI is powered by GPT‑like models, enabling more natural conversations compared to rule‑based bots. However, the AI is less sophisticated than dedicated knowledge‑base systems, meaning the bot may not always retrieve the most up‑to‑date brewing data without manual updates. For breweries, Tidio can act as a quick FAQ assistant or a lead‑generation tool, especially for those on a tight budget who need basic chatbot functionality without a large development team.

ManyChat is a popular chatbot platform that initially focused on Facebook Messenger but has expanded to web chat, SMS, and email. It offers a visual flow builder that lets users create interactive stories and automated conversations without coding. ManyChat’s strengths include its integration with e‑commerce platforms—particularly Shopify—allowing bots to pull product details, track orders, and suggest complementary items. Pricing starts with a free plan that supports basic flows, while the Pro plan costs $10/month per brand and adds premium features such as unlimited broadcasts, advanced analytics, and automation triggers. For breweries, ManyChat can be used to guide customers through brewing tutorials, gather feedback on new releases, or promote limited‑edition bottles. Its social media focus makes it ideal for breweries that rely heavily on Facebook and Instagram for marketing. However, ManyChat’s web chat functionality is relatively new, and the platform’s natural language understanding is less advanced than GPT‑based systems, meaning responses may feel scripted if not carefully crafted.

Chatfuel is a no‑code bot-building platform that allows users to create AI chatbots for Facebook Messenger, Telegram, and web chat. Its interface relies on a visual flow builder and natural language processing modules, enabling breweries to set up FAQ bots, event sign‑ups, and product recommendations. Chatfuel offers a free plan for basic usage and a Pro plan at $15/month that unlocks advanced AI, integrations, and unlimited users. The platform integrates with Shopify to pull product data and can also connect to Zapier for extended automation. For breweries, Chatfuel can facilitate automated tasting event registrations, answer brewing process questions, and push promotional offers. The platform’s strengths are its ease of use and strong community support. However, Chatfuel’s web chat is less polished than dedicated web‑chat solutions, and its AI capabilities are limited compared to newer GPT‑based models, potentially leading to less natural conversations. Nonetheless, for breweries with a strong Facebook presence and a need for quick bot deployment, Chatfuel remains a viable option.