Best 5 RAG Chatbots for Fashion & Apparel Stores

Drift is a conversational marketing platform that blends live chat, chatbots, and email automation. While not exclusively built for fashion, its flexible bot creator allows retailers to set up style‑specific queries, lead qualification flows, and product recommendations. Drift’s AI bots can surface product details from a connected inventory system and schedule follow‑up emails. The platform also offers a robust set of analytics dashboards, allowing brands to track engagement metrics, conversion rates, and funnel performance. Drift’s pricing is tiered: the “Starter” plan starts at $400/month (10 chat agents), the “Growth” plan at $2,400/month, and the “Enterprise” plan is custom‑quoted. Drift’s primary strength lies in its ability to capture and nurture leads through personalized conversations, but it does not provide a built‑in knowledge‑base or RAG engine, meaning product data must be manually integrated via APIs.

Intercom is a customer messaging platform that combines live chat, bots, and product tours. Its Bots feature can answer common product questions, guide shoppers to specific categories, and trigger email follow‑ups. Intercom’s AI capabilities include contextual bots that adapt responses based on user data, though it does not use a dedicated RAG engine; instead, it relies on predefined scripts and integrations with knowledge bases such as Intercom’s Help Center. The platform supports e‑commerce integrations with Shopify, BigCommerce, and WooCommerce, enabling real‑time product information retrieval. Intercom’s pricing starts at $39/month for the Essential plan (2 agents, 2,500 messages), then scales to $99/month for the Standard plan, and $199/month for the Premium plan. Its strengths include a user‑friendly interface, extensive app marketplace, and strong customer support, but it lacks the advanced fact‑validation layer found in newer RAG‑centric solutions.

ManyChat specializes in building conversational experiences across Facebook Messenger, Instagram, SMS, and web chat. Fashion brands can use ManyChat to create style quizzes, product recommendation flows, and automated order updates. The platform offers a visual drag‑and‑drop builder, but its AI is primarily rule‑based rather than RAG‑driven, meaning it pulls information from pre-configured datasets or external APIs rather than retrieving from a knowledge base. ManyChat integrates with Shopify to send order status updates and product recommendations, and it supports dynamic tags to personalize conversations. Pricing tiers include a free plan with basic features, a Growth plan at $10/month (unlimited contacts), and a Pro plan at $25/month (advanced automation and integrations). ManyChat excels at social media engagement but does not provide persistent memory across sessions or a knowledge‑graph for nuanced product queries.

Landbot offers a no‑code chatbot builder that can be embedded on websites, landing pages, and messaging apps. Its visual builder allows designers to create conversational flows without coding, and Landbot can connect to external data sources via webhooks. For fashion retailers, Landbot can pull product information from Shopify or WooCommerce APIs, but it does not have a built‑in RAG engine or knowledge‑graph layer; instead, it relies on connectors and manual data setup. Landbot’s pricing starts at $30/month for the Starter plan (1 chatbot, 1,000 chats/month), $80/month for the Pro plan (5 chatbots, 5,000 chats/month), and custom Enterprise plans. Landbot’s strengths are its flexible workflow design and quick deployment, but it lacks advanced AI validation and memory features that are crucial for accurate, personalized retail conversations.