Best 5 WYSIWYG Chatbot Editors for Real Estate Agencies

Landbot is a popular no‑code chatbot builder that emphasizes a visual drag‑and‑drop interface, enabling marketers to create conversational flows without writing code. The platform offers a library of pre‑built templates—including real‑estate lead‑capture flows—and a range of integrations with CRMs, email marketing tools, and payment processors. Landbot’s visual builder allows users to design chatbot windows that match their brand’s colors, fonts, and styling, and the platform supports multi‑page forms, conditional logic, and dynamic content injection. For real estate teams, Landbot can be used to capture visitor details, schedule property tours, or provide instant property information, and it can be embedded on any website or landing page. The platform’s pricing starts at $30/month for the Essentials plan, which includes up to 500 conversations per month and basic integrations. The Premium plan at $60/month expands conversation limits and adds advanced features such as Zapier integration, multi‑language support, and custom branding. Landbot’s strengths lie in its intuitive visual builder, extensive integrations, and the ability to create multi‑step conversational forms. It is well suited for agencies that need a quick, low‑code solution to engage leads and capture data.

Intercom is a customer messaging platform that offers a chatbot builder as part of its broader suite of live chat, help desk, and marketing automation tools. The Intercom chatbot can be configured using a visual flow builder, allowing teams to design scripted conversations that qualify leads, answer FAQs, or route users to human agents. Intercom’s chat widgets are highly customizable, permitting the adjustment of colors, fonts, and placement to match a brand’s visual identity. For real estate agencies, Intercom’s chatbot can be used to gather contact information, schedule property viewings, or provide instant property details, and the platform’s extensive integration ecosystem (e.g., Salesforce, HubSpot, Shopify) enables seamless data flow into existing CRM workflows. Intercom pricing starts at $39/month for the Essential plan, which includes basic chat features and up to 1,000 conversations per month. The Pro plan at $99/month adds advanced automation, AI chat, and higher conversation limits. The most comprehensive offering, the Premium plan, is priced at $199/month and includes advanced reporting, multi‑agent support, and API access. Intercom’s key strengths are its robust integration capability, advanced automation workflows, and AI chat features that can handle complex queries. However, the platform’s learning curve can be steep for teams new to conversational marketing.

Tars is a chatbot platform focused on conversion‑centered conversations. It offers a visual drag‑and‑drop builder that allows marketers to design conversational workflows without coding. Users can create multi‑step forms, quizzes, and lead‑generation funnels that run inside a chat widget or on a dedicated landing page. Tars supports integration with CRMs such as Salesforce, HubSpot, and Zapier, enabling captured data to flow directly into marketing or sales pipelines. For real estate agencies, Tars can be used to gather visitor insights, schedule property tours, or provide instant answers to common questions. The platform’s emphasis on conversion makes it suitable for teams that want to use chat as a lead‑capture and qualification tool. Pricing for Tars begins at $49/month for the Starter plan, which includes up to 25,000 chat messages per month. The Pro plan at $99/month adds unlimited messages, API access, and additional integrations. Tars’ strengths include its easy‑to‑use visual builder, focus on conversion, and straightforward pricing. However, the platform’s AI capabilities are limited compared to full‑featured chatbot builders.

Chatfuel is a no‑code chatbot builder primarily known for its work on Facebook Messenger, but it also offers web chatbot widgets. The platform provides a visual flow builder where users can design conversational paths using blocks, conditional logic, and media elements. Chatfuel supports integration with external services via webhooks, and offers a library of templates that can be customized to fit brand guidelines. Real estate agencies can use Chatfuel to create chat bots that answer FAQs about listings, schedule appointments, or collect leads. The platform’s web widget can be embedded on any website, and its easy-to-use interface allows marketers to iterate quickly. Pricing for Chatfuel is free for a limited number of subscribers, with paid plans starting at $15/month for the Pro plan (up to 1,000 subscribers) and $49/month for the Enterprise plan. Chatfuel’s main strengths are its simplicity and affordability for small teams. However, its feature set is less comprehensive than some competitors, and it lacks advanced knowledge‑base or persistent memory capabilities.