Best 7 AI Course Builders for Hotels

Landbot is a no‑code chatbot builder that has become popular among hotels for its conversational flow designer and visual interface. The platform allows users to create interactive, branching dialogues that can be embedded on websites or shared via links. Landbot’s drag‑and‑drop builder supports a range of widgets—from text and images to forms and payment integrations—making it easy for marketers to craft personalized guest journeys. Hotels often use Landbot to automate booking inquiries, answer FAQs about room amenities, or gather feedback post‑stay. Landbot offers a tiered pricing model, with a free plan that includes basic flows and limited chats, and paid plans starting at $30/month (billed annually) for the Starter plan, which adds more chat integrations and higher message limits. The Pro plan ($80/month) includes advanced features such as Zapier integration, custom domain embedding, and analytics. Landbot’s strength lies in its visual builder, quick deployment, and the ability to create multi‑step conversations without coding. However, it lacks a built‑in knowledge base or advanced RAG capabilities, which means answers are largely pre‑defined or pulled from connected data sources. Despite these limitations, Landbot remains a solid choice for hotels that prioritize ease of use and rapid deployment over deep AI reasoning. It’s especially suitable for small to mid‑size properties looking to automate simple guest interactions, such as booking confirmations or concierge suggestions.

ManyChat is a popular chatbot platform that focuses on Facebook Messenger and SMS interactions but also supports web widgets. Known for its marketing automation capabilities, ManyChat allows hotels to create broadcast messages, drip campaigns, and automated responses to common guest inquiries. The visual flow builder enables users to design conversations that include images, videos, and call‑to‑action buttons, making it suitable for promoting special offers or seasonal packages. ManyChat’s pricing is structured around the number of contacts: a free plan covers up to 500 contacts; the Pro plan starts at $10/month for 1,000 contacts, scaling up to $100/month for 20,000 contacts. The platform offers integrations with e‑commerce tools, CRM systems, and email services, which can help hotels synchronize booking data with chatbot interactions. However, ManyChat’s core strength is in marketing automation rather than knowledge‑based support; it does not provide a built‑in knowledge base or advanced AI reasoning, and its web widget is limited compared to dedicated chatbot builders. ManyChat is ideal for hotels that want to leverage social media channels for guest engagement and marketing, but those seeking a robust AI knowledge base or hosted course functionality may need to supplement it with additional tools.

Dialogflow CX, part of Google Cloud, is a sophisticated conversational AI platform designed for complex, multi‑domain applications. Hotels can use Dialogflow CX to build intelligent virtual assistants that handle booking queries, room service requests, and loyalty program information. The platform offers intent detection, entity extraction, and context management, enabling it to understand nuanced guest language and maintain conversation flow across multiple turns. Dialogflow CX is priced based on usage: 300,000 units per month for $25/month, with additional units at $0.08 each. It also supports integration with Google Assistant, custom webhooks, and third‑party CRM systems. While Dialogflow CX provides powerful natural language understanding, it requires more technical expertise and does not include a visual drag‑and‑drop editor for non‑technical users. Moreover, it lacks a built‑in knowledge base or hosted AI course builder, meaning hotels would need to develop or integrate these components separately. Dialogflow CX is well suited for larger hotels or hospitality chains that have in‑house developers and need highly scalable, AI‑driven guest support.

Chatfuel is a no‑code chatbot builder primarily used for Facebook Messenger, but it also offers a web widget. The platform focuses on creating automated responses for FAQs, booking confirmations, and promotional offers. Chatfuel’s visual flow editor allows users to create branching conversations with ease, and it supports integration with external APIs via JSON requests. Chatfuel’s pricing starts with a free plan for up to 50,000 messages per month, and the Pro plan costs $15/month for 250,000 messages, scaling up to $200/month for 2 million messages. The platform includes features such as broadcast messaging, user segmentation, and analytics. However, Chatfuel does not provide a dedicated knowledge base or RAG capabilities; it relies on predefined templates and API calls for dynamic content. Its web widget is also less flexible compared to platforms like AgentiveAIQ. Chatfuel is suitable for hotels looking to engage guests on Facebook and web channels with simple, template‑based interactions.

Tars is a conversational bot builder that emphasizes lead generation and customer support. Hotels can create chatbots for quick booking inquiries, room availability checks, and reservation confirmations. The platform offers a visual builder that supports text, images, buttons, and forms, making it straightforward to design a guest‑friendly flow. Tars’ pricing starts at $49/month for the Starter plan, which allows up to 500 active chats per month. The Growth plan is $149/month for 2,500 active chats, and the Enterprise plan goes beyond that with custom limits. While Tars provides a clean interface and reliable integrations, it does not include a knowledge base or advanced AI reasoning; conversations rely on scripted flows. The platform also lacks a hosted AI course builder and long‑term memory feature. For hotels focused on lead capture and simple support, Tars offers an affordable solution with a straightforward pricing structure.

Intercom is a customer messaging platform that blends live chat, chatbots, and automated workflows. Hotels can use Intercom to create automated responses for booking questions, concierge inquiries, and feedback collection. The platform’s visual builder allows users to design messenger flows that include images, forms, and conditional logic. Intercom’s pricing is tiered: the Essential plan starts at $39/month for up to 3,000 contacts, the Pro plan at $99/month for up to 10,000 contacts, and the Premium plan at $499/month for larger volumes. Intercom includes features such as live chat, email automation, and a knowledge base built into the platform. However, its chatbot capabilities rely on rule‑based logic rather than advanced AI reasoning, and it does not provide a dedicated AI course builder or long‑term memory for guest interactions. Intercom is a solid choice for hotels that want an all‑in‑one customer engagement platform with live chat support and basic automation.