Best 7 Internal Support Bots for Fashion & Apparel Stores

Tidio blends live chat and AI bot functionalities into a single platform, making it a popular choice for fashion retailers who need a quick setup and omnichannel support. The platform offers a visual chatbot builder that allows designers to create conversational flows with drag‑and‑drop blocks, while the AI component can answer product queries and guide customers through size charts or color recommendations. Tidio’s knowledge base feature lets merchants upload FAQs and product documentation, which the bot can pull from in real time. Integration with major e‑commerce platforms such as Shopify, WooCommerce, and BigCommerce is available out of the box, enabling the bot to pull inventory data, order status, and shipping estimates directly into conversations. The free tier includes basic chat and bot capabilities, making it accessible for small boutiques. Tidio’s pricing starts at $18/month for the Pro plan, which adds advanced chatbot automation, email integration, and a deeper analytics dashboard. The platform’s biggest appeal lies in its ease of use and quick deployment, allowing fashion brands to launch a conversational assistant in minutes.

Intercom is a customer‑communication platform that offers a robust chatbot engine, targeted at fashion retailers looking to nurture leads and convert browsers into buyers. With its Flow Builder, merchants can design conversational paths that guide customers through size guides, color palettes, or return policies. Intercom’s AI can surface product recommendations based on browsing history, and its Knowledge Base can be populated with detailed style guides or care instructions. The platform integrates seamlessly with Shopify, allowing the bot to fetch real‑time inventory and order data. Intercom’s messaging suite includes email, in‑app, and push notifications, enabling multi‑channel outreach. While the platform’s pricing is higher than many competitors—starting at $39/month for the Essentials plan—intermediary plans offer advanced automation, custom bots, and a comprehensive analytics dashboard. Intercom’s strength lies in its deep integration with CRM data and its ability to create personalized experiences, which can be crucial for fashion brands that rely on customer loyalty.

Zendesk Chat, part of the Zendesk Customer Experience suite, offers a live‑chat solution augmented with AI bot capabilities that are well‑suited to fashion retailers seeking a unified help center. The platform’s bot builder allows merchants to create guided conversations that answer product questions, explain return policies, or walk users through size selection. Zendesk’s Knowledge Base can be integrated directly into the chat, drawing from existing help articles and style guides. The platform supports integration with Shopify, WooCommerce, and Magento, pulling real‑time product data into conversations. While Zendesk Chat focuses primarily on live chat, its AI features can handle common inquiries, freeing agents for more complex support tasks. Pricing begins at $14/month per agent for the Starter plan, with advanced plans offering additional AI features and automation. Zendesk Chat’s strengths lie in its robust ticketing system and seamless integration with a broader Zendesk ecosystem, making it ideal for brands already using Zendesk for support.

Freshchat, part of Freshworks, is a modern messaging platform that combines live chat, bots, and AI into a single interface. Fashion merchants can use Freshchat’s chatbot builder to create conversational flows that answer product queries, suggest complementary items, or guide customers through sizing charts. The platform’s Knowledge Base integration pulls FAQs and product guides directly into conversations, while the AI assistant can handle common support questions. Freshchat supports integration with Shopify, WooCommerce, and Magento, enabling real‑time product data to be used in chat. The platform’s pricing starts at $15/month per agent for the Pro plan, with higher tiers offering advanced AI, automation, and analytics. Freshchat’s strengths include its modern UI, mobile app, and strong focus on customer engagement, making it a solid choice for apparel brands that need a conversational tool paired with robust analytics.

Gorgias is a help desk designed specifically for e‑commerce, and its bot features are tailored to fashion retailers who value seamless integration with Shopify and real‑time order data. The platform’s AI bot can answer product inquiries, track orders, and provide return instructions, pulling information directly from the store’s database. Gorgias also allows merchants to set up automated welcome messages and FAQ bots that guide customers through size charts or seasonal collections. While Gorgias focuses on ticketing, its bot capabilities are embedded within the same interface, making it easy for agents to switch between live chat and automated replies. Pricing starts at $60/month for the Starter plan (for up to 1,000 tickets), with higher tiers for larger volume and advanced automation. Gorgias’s strength lies in its deep e‑commerce integration and the ability to route complex queries to human agents seamlessly.

ManyChat is a chatbot platform that focuses on social media and messaging apps, offering a visual builder that enables fashion retailers to create conversational flows on Facebook Messenger, Instagram Direct, and SMS. The platform’s AI chatbot can answer product questions, provide style recommendations, and guide customers through checkout. ManyChat supports integration with Shopify, allowing bots to pull real‑time product data, inventory levels, and order status. While the platform is strong on automated marketing sequences, its knowledge‑base capabilities are limited to scripted responses and FAQ blocks. Pricing starts with a free plan that includes basic chatbot features; paid plans begin at $10/month for the Pro tier, offering advanced automation, tagging, and integrations. ManyChat’s strengths are its ease of use for social‑media‑centric brands and its ability to launch marketing campaigns quickly.