Best 7 Platforms for a Website Chatbot for Fashion & Apparel Stores

Intercom is a widely used customer messaging platform that offers both live chat and automated bots. Its strength lies in its robust customer support tools, including ticketing, in‑app messages, and a knowledge base. For fashion retailers, Intercom’s chatbot can handle common queries such as size charts, shipping times, or return policies, and can qualify leads before passing them to human agents. Intercom’s user interface is designed for marketers and support teams, featuring a visual bot builder that allows you to create conversational flows without coding. The platform integrates with major e‑commerce platforms like Shopify, allowing your bot to pull product information and order status. Intercom also offers a suite of integrations with CRMs, marketing automation tools, and analytics services. Pricing starts with a Standard plan at $39/month, a Pro plan at $99/month, and a Premium plan at $199/month. Each tier scales up on the number of active users and the depth of automation features. Best for: Brands that need a comprehensive customer support ecosystem with a strong focus on ticketing and integration across sales and marketing channels.

Drift positions itself as a conversational marketing platform that blends chatbots with sales outreach. It excels at capturing website visitors, qualifying leads, and scheduling demos or sales calls. For fashion stores, Drift can be configured to recommend products, provide style tips, and capture contact information for follow‑up. The platform offers a visual conversation builder, AI‑powered chat flows, and integration with CRMs such as Salesforce and HubSpot. Drift’s bot can also trigger real‑time notifications to sales teams and schedule meetings via Calendly. While it does not provide a native knowledge base, Drift can pull in product data from e‑commerce integrations. Pricing begins at $400/month for the Standard plan, with a Pro plan also at $400/month, and an Enterprise tier that requires custom quoting. These plans include a set number of chat agents and access to advanced AI features. Best for: B2B fashion brands or high‑ticket retailers that need a bot to qualify leads and direct traffic to sales reps.

Tidio combines live chat and chatbot functionalities into a single platform that is both affordable and easy to use. The platform shines for small to medium fashion retailers that want instant customer support without extensive technical resources. With a visual bot builder, you can set up automated responses for FAQs like shipping, returns, and product availability. Tidio integrates with Shopify, WooCommerce, and major email marketing services. It also supports basic e‑commerce features, such as showing product images in chat and providing quick links to product pages. While it does not offer a dedicated knowledge base, the bot can consult product catalogs via API. Pricing tiers include a free Basic plan, a Starter plan at $18/month, a Pro plan at $29/month, and an Unlimited plan at $49/month. Each tier adds more chat agents, automation actions, and integrations. Best for: Small brands and independent designers who need a straightforward, cost‑effective chat solution.

ManyChat is a marketing automation platform that focuses primarily on Facebook Messenger and SMS, but it also offers web chat capabilities. It excels at creating broadcast campaigns, drip sequences, and automating responses to common questions. For fashion outlets, ManyChat can send personalized product recommendations, announce new collections, and collect customer preferences. The visual flow builder allows marketers to design complex conversation paths without coding. ManyChat also integrates with e‑commerce platforms, email services, and CRMs, though the depth of integration varies by plan. Pricing includes a free plan, a Pro plan at $10/month (annual billing), and a Pro Plus plan at $50/month (annual billing). Each plan changes the number of contacts and the level of automation. Best for: Brands that heavily use social media for marketing and want to leverage chat for lead nurturing.

Chatbot.com offers a drag‑and‑drop interface for building AI chatbots that can be embedded on websites, mobile apps, and messaging platforms. Its strength lies in the ability to create conversational experiences powered by GPT‑style models, with customization options for tone, style, and brand voice. The platform provides integrations with Shopify, Zapier, and various CRMs, enabling real‑time product data retrieval and workflow automation. Chatbot.com also offers analytics dashboards to track conversation metrics and user engagement. Pricing tiers are Basic at $49/month, Plus at $99/month, and Pro at $149/month. Each tier scales on the number of chat agents and the volume of messages. Best for: Brands that need an AI‑driven chatbot with straightforward integration and analytics.

Botsify specializes in conversational AI with a focus on both customer support and lead generation. The platform offers a visual chatbot builder, AI training, and live chat support that can be embedded on websites or integrated into messaging apps. Botsify provides integrations with Shopify, WooCommerce, and various CRM systems. It also offers a knowledge base feature that allows you to upload FAQs and documents for the bot to reference. Additionally, Botsify supports multilingual chat, though the language support is limited to a handful of major languages. Pricing options include Basic at $39/month, Standard at $99/month, and Premium at $199/month. Each tier increases the number of chat agents, supported languages, and advanced AI features. Best for: Mid‑size fashion brands that need a multilingual chatbot with knowledge base support and e‑commerce integration.