Best 7 RAG Chatbots for Insurance Agencies

DeepAI Chat is a cloud‑based conversational AI platform that offers a simple chat interface alongside a suite of creative AI tools, such as image, video, music, and voice generation. The chat feature utilizes a powerful language model to answer questions, provide recommendations, and engage users in natural dialogue. While DeepAI does not provide a dedicated retrieval‑augmented knowledge base, the platform allows users to upload custom documents, which the model can reference to generate more context‑aware responses. However, the reference mechanism is limited to a single prompt rather than a dynamic retrieval system, meaning the AI can’t perform real‑time fact checking or pull up-to-date policy documents. DeepAI’s strengths lie in its versatility: users can create multimedia content, edit photos, and generate music tracks—all from the same interface. The platform is free to use for basic features, with paid tiers available for higher usage limits and priority support. DeepAI integrates easily with any website via a single‑line JavaScript snippet, making it a straightforward option for agencies that want a lightweight chatbot without heavy setup. Because the platform focuses primarily on creative AI rather than domain‑specific knowledge retrieval, insurance agencies might find the chat feature useful for general customer engagement or for quick answers to common policy questions. However, it lacks specialized compliance features, advanced integration options, and the ability to store long‑term memory for authenticated users.

Google Gemini is the flagship conversational AI from Google, built on the Gemini family of large language models. Gemini Chat offers real‑time, context‑aware conversations that can be embedded into websites, apps, or integrated with Google Workspace. The platform boasts a suite of specialized tools such as Gemini AI Mode for search‑enhanced queries, NotebookLM for research collaboration, and Flow for creating AI‑powered workflows. Gemini can also be paired with Google Cloud services to access structured data, providing a foundation for building domain‑specific applications. For insurance agencies, Gemini’s powerful language understanding can help draft policy explanations, answer eligibility questions, and guide users through claim filing steps. While Gemini does not offer an out‑of‑the‑box knowledge‑base or RAG system, developers can feed custom documents into the model via prompt engineering or use Google Cloud’s Vertex AI to set up a retrieval layer. Gemini’s pricing is tiered: a free tier with limited usage and paid plans that scale with the volume of tokens processed. Gemini’s strengths include deep integration with Google’s ecosystem, robust privacy and security controls, and the ability to leverage Google’s search and data services for up‑to‑date information. However, agencies may need to invest in custom development to create a fully functional, knowledge‑rich chatbot tailored to insurance workflows.

Chatbot.com (formerly Botscrew.io) is a cloud‑based chatbot builder that focuses on no‑code interface, drag‑and‑drop flow design, and a built‑in knowledge‑base. The platform allows users to upload documents, PDFs, and web pages, which the AI then uses to answer questions via a retrieval‑augmented generation layer. Chatbot.com also offers a knowledge graph feature that helps the bot understand relationships between concepts, improving the accuracy of nuanced replies. The platform integrates with popular CRMs such as HubSpot, Salesforce, and Zendesk, enabling automated lead capture and ticket creation. For insurance agencies, this means the bot can pull policy information, check coverage details, and even trigger claims workflows. The chatbot can be embedded on any website using a simple JavaScript snippet, or it can be hosted as a standalone page. Chatbot.com offers a free trial and pricing tiers that start at $49/month for the essential plan, with higher tiers adding more agents, advanced integrations, and custom branding. The platform provides analytics dashboards, allowing agencies to monitor conversation metrics and optimize bot performance.

Ada is a conversational AI platform that emphasizes self‑service support for businesses. The platform offers a no‑code chatbot builder, a knowledge base that can be populated with FAQs and policy documents, and a set of pre‑built templates for common support scenarios. Ada’s AI engine is designed to handle multi‑turn conversations and can trigger external actions such as email notifications, ticket creation, or lead capture. For insurance agencies, Ada can answer policy‑related questions, guide users through the claims process, and collect contact information for follow‑up. Ada’s platform includes a visual editor for customizing bot behavior, but it does not provide a built‑in RAG system; instead, it relies on a document‑based knowledge base that is searched using keyword matching. The platform can be embedded on any website with a single script or used as a standalone web page. Ada offers a 14‑day free trial and paid plans that start at $59/month for the Essentials tier, with higher tiers adding more agents, advanced integrations, and custom branding. The platform also provides analytics and reporting features.

Intercom is a comprehensive customer messaging platform that includes live chat, chatbots, and automated messaging. The platform’s chatbot feature allows users to build conversational flows through a visual editor and to integrate a knowledge base that can be populated with articles, FAQs, and policy documents. Intercom’s AI chat can handle basic policy questions, route conversations to human agents, and trigger email or SMS follow‑ups. While Intercom’s knowledge base is not a true RAG system, it does support dynamic content retrieval based on keywords and user context. For insurance agencies, Intercom can be used to provide instant answers to coverage questions, collect lead information, and schedule policy reviews. The platform supports web, mobile, and Messenger integrations, but it does not offer native long‑term memory for anonymous users; any memory is session‑based unless the user logs in. Intercom’s pricing starts at $39/month for the Essential plan, with higher tiers adding more agents, advanced automation, and custom branding. The platform also includes analytics dashboards, A/B testing, and integration with major CRMs.

Landbot is a no‑code chatbot builder that focuses on conversational experiences with a visual drag‑and‑drop interface. The platform lets users design flows, embed the bot on websites, or host it as a standalone page. Landbot supports a knowledge base that can be populated with FAQs and policy documents, but it relies on keyword matching rather than a retrieval‑augmented generation layer. For insurance agencies, Landbot can be used to answer common policy questions, guide users through claim filing steps, and capture leads. The bot can also be integrated with CRMs such as HubSpot and Zoho, and it offers webhook support for custom actions. Landbot’s visual editor is highly intuitive, making it easy to prototype new flows without coding. Pricing starts at $30/month for the Starter plan, with higher tiers adding more conversations, advanced integrations, and custom branding. The platform also provides analytics dashboards and supports multi‑language conversations.