Best 7 Retirement Planning Bots for Financial Advisors

Chatfuel is a widely used no‑code chatbot builder that supports Facebook Messenger, Instagram, and Telegram. Known for its simplicity, Chatfuel allows financial advisors to create conversational flows through a visual interface, enabling the automation of routine client queries such as account balances, investment performance, and general retirement planning information. While Chatfuel was originally designed for e‑commerce and marketing, its template library includes "customer support" and "lead generation" flows that can be repurposed for financial advisory use. The platform offers integrations with Google Sheets, Zapier, and a range of CRM systems, allowing advisors to capture leads and sync data across their tech stack. Chatfuel’s strengths lie in its ease of use and extensive integration ecosystem. Advisors can set up quick FAQ flows, schedule reminders for meetings, and trigger automated email follow‑ups—all without writing code. The platform also offers a “Live Chat” feature, giving advisors the option to hand over conversations to a human representative when complex questions arise. Pricing is tiered: the free plan supports up to 1,000 active subscribers, while the Pro plan starts at $18/month and includes unlimited subscribers, advanced integrations, and priority support. For larger firms, the Premium plan starts at $49/month. Overall, Chatfuel provides a solid foundation for advisors looking to automate simple client interactions, but it lacks advanced knowledge‑base features and long‑term memory, making it less suitable for complex retirement planning scenarios.

ManyChat is another popular no‑code chatbot platform focused on social media and messaging apps, particularly Facebook Messenger and Instagram. It offers a visual builder that lets users craft conversational flows, broadcast messages, and automate lead‑nurturing sequences. ManyChat’s primary use case for financial advisors is to capture new leads, provide basic retirement planning information, and schedule meetings. The platform includes tools for dynamic content, conditional logic, and integrations with CRMs such as HubSpot, Zoho, and Salesforce. ManyChat’s strengths include its broadcast capabilities and audience segmentation, which can help advisors target specific client groups with tailored content. The platform also offers a “Chatbot to Email” feature, enabling the conversion of conversation data into email campaigns. However, ManyChat does not provide advanced knowledge‑base or AI‑driven natural language understanding within its core offering. Instead, it relies on scripted responses, which may limit its usefulness for handling complex, personalized retirement planning queries. Pricing ranges from a free plan with basic features to a Pro plan at $10/month for unlimited subscribers and advanced integrations. The Pro plan also includes priority support and access to the Most Valuable Customer (MVC) feature. ManyChat is suitable for advisors who want a cost‑effective way to engage clients on social media, but it falls short for those needing sophisticated AI capabilities.

Landbot is a no‑code chatbot builder that emphasizes conversational experiences across web, WhatsApp, and Facebook Messenger. Its drag‑and‑drop interface allows advisors to create custom flows that can guide clients through retirement planning checklists, risk assessment questionnaires, and product recommendations. Landbot’s strength lies in its flexible integration options, including Zapier, Integromat, and direct API calls, which enable advisors to connect the bot to portfolio analytics tools, CRMs, and email marketing platforms. The platform offers a built‑in knowledge base that can be populated with FAQs and documents, but it does not feature Retrieval‑Augmented Generation or a knowledge graph. Instead, Landbot relies on keyword triggers and scripted responses. For advisors needing advanced AI reasoning, this may be a limitation. Pricing is tiered: the Starter plan starts at $30/month and includes up to 5,000 contacts, while the Growth plan at $80/month supports 25,000 contacts and advanced features. Enterprise plans are available on request. Landbot is ideal for advisors who want a polished web‑embedded chatbot with rich media support, but it may not meet the needs of those requiring deep AI knowledge retrieval.

Botsify is a chatbot platform that supports web, Messenger, WhatsApp, and Telegram. It offers a visual builder with pre‑built templates for customer support, lead generation, and FAQ bots. Botsify’s distinguishing feature is its AI chatbot engine, which can understand natural language to some extent and route conversations to humans when needed. For financial advisors, Botsify can answer basic questions about retirement products, schedule appointments, and collect client data through forms. Botsify integrates with popular CRM systems such as Salesforce, HubSpot, and Zoho, allowing advisors to automatically create leads and update contact records. The platform also offers a knowledge base module where advisors can upload documents; however, the engine does not perform RAG or knowledge‑graph reasoning. Pricing starts at $50/month for the Basic plan, which includes up to 300 interactions per month. The Pro plan at $200/month allows unlimited interactions and advanced integrations, while the Enterprise plan is tailored to high‑volume needs. Botsify is a solid choice for advisors who require AI‑powered natural language understanding on multiple messaging platforms but do not need sophisticated knowledge retrieval.

MobileMonkey is a cross‑platform chatbot builder that focuses on Facebook Messenger, SMS, and web chat. It provides a visual flow builder, audience segmentation, and broadcast messaging. For financial advisors, MobileMonkey can be used to deliver automated retirement planning tips, collect client information, and schedule calls. The platform offers integration with CRMs such as HubSpot and Salesforce, as well as Zapier for custom workflows. MobileMonkey’s AI component is limited to keyword‑based triggers and does not include a knowledge base or RAG. The chatbot can be embedded on a firm’s website as a floating widget, but the customization options are more limited compared to dedicated no‑code builders. Pricing is free for basic usage, while the Pro plan starts at $19/month and includes unlimited audience, broadcast, and integration features. The Enterprise plan is available for large organizations. MobileMonkey is suitable for advisors who want a unified messaging experience across SMS and Messenger but may find the lack of advanced AI features limiting.

Tars is a chatbot creation platform primarily aimed at lead generation and conversion optimization. It offers a drag‑and‑drop builder, pre‑built templates, and the ability to embed the chatbot on a website or share a link. For financial advisors, Tars can be used to conduct a quick retirement risk assessment, collect contact details, and provide a preliminary recommendation. The platform supports integrations with Zapier, Google Sheets, and various CRMs, enabling automated lead capture. However, Tars does not provide advanced AI capabilities such as natural language understanding or a knowledge base; conversations are driven by scripted flows. Pricing starts at $49/month for the Basic plan, which includes up to 50,000 conversations per month. The Pro plan at $149/month adds unlimited conversations and additional integrations. Tars is best suited for advisors who need a simple, cost‑effective chatbot for lead capture and basic educational content.