Best 7 Shopify E-commerce Integrations for Event Planning

Zapier is a leading automation platform that connects Shopify with thousands of third‑party services, making it a versatile choice for event planners who need to streamline workflows. By creating Zaps—automated workflows that trigger actions in one app when events happen in another—organizers can automatically add ticket purchasers to email lists, send SMS confirmations, or log attendance data into spreadsheets. Zapier’s visual editor allows users to set up complex logic without coding, while its extensive library includes integrations with Calendly, Mailchimp, Eventbrite, and even custom webhooks. For event planning, Zapier shines in its ability to tie together disparate systems: a Shopify checkout can trigger a webhook that creates a ticket in Eventbrite, while simultaneously adding the attendee’s details to a Mailchimp broadcast. Zapier also offers scheduling actions, such as sending follow‑up emails at set intervals after ticket purchase. The platform’s pricing tiers cater to both small and large operations, with a free plan that allows 5 Zaps and 100 tasks per month, a Starter plan at $19.99/month, and a Professional plan at $49/month that unlocks unlimited tasks and premium app features. While Zapier’s flexibility is unmatched, it requires manual setup for each integration and does not provide a built‑in chatbot or AI‑driven customer support. Nevertheless, for event planners wanting to connect Shopify with their preferred ticketing, scheduling, and marketing tools, Zapier offers an affordable and approachable solution.

Eventbrite is a dedicated event‑ticketing platform that has been a staple for organizers worldwide. It offers robust features such as customizable event pages, ticket tiers, early‑bird pricing, and real‑time analytics. When integrated with Shopify, organizers can sell tickets directly through their online store, leveraging Shopify’s checkout flow while still benefiting from Eventbrite’s powerful event management tools. The integration ensures that ticket sales, attendee data, and payment processing are synchronized across both platforms. Eventbrite’s strengths lie in its comprehensive event creation wizard, built‑in marketing tools like email campaigns, social media promotion, and discount codes. The platform also provides a wait‑list feature, attendee check‑in via QR codes, and post‑event surveys—all of which can be triggered automatically from Shopify orders. Pricing for Eventbrite is tiered: the free plan allows unlimited free tickets but charges a fee per paid ticket; the Professional plan starts at $79/month and offers advanced marketing and analytics, while the Premium plan, priced at $149/month, includes additional features such as on‑site check‑in and custom branding. While Eventbrite excels in ticketing and event management, it requires the event organizer to maintain a separate dashboard, and the integration with Shopify can sometimes involve handling multiple logins. Nonetheless, for planners who need a dedicated ticketing solution with deep event‑centric features, Eventbrite remains a top choice.

Calendly is a scheduling powerhouse that simplifies the process of booking meetings, webinars, or private consultations—an essential feature for event organizers coordinating speaker sessions or VIP visits. By integrating Calendly with Shopify, event planners can automatically add attendees to scheduled sessions, send calendar invites, and sync data with CRM systems. Calendly’s visual workflow editor allows users to set up event types, buffer times, and attendee questions without any coding. Calendly offers several pricing tiers: a free plan that supports one event type and basic integrations; a Professional plan at $14/month which adds multiple event types, calendar branding, and custom branding; and a Premium plan at $32/month that unlocks advanced features such as team scheduling, advanced reporting, and integration with Zapier for further automation. The platform’s direct integration with Shopify provides real‑time updates, ensuring that appointments are automatically reflected in the store’s order history. While Calendly excels at scheduling, it does not provide ticketing or event marketing features. For event planners who need to manage bookings for workshops, meet‑and‑greet sessions, or coaching calls, Calendly offers an intuitive, no‑code solution that plugs directly into Shopify’s checkout flow.

Mailchimp remains one of the most popular email marketing platforms, and its integration with Shopify is a staple for event planners looking to nurture leads and promote upcoming events. By syncing Shopify customer data with Mailchimp, organizers can segment attendees based on ticket type, event interests, or purchase history and send targeted email campaigns, reminders, or post‑event surveys. Mailchimp also offers automation workflows, A/B testing, and detailed analytics to measure engagement. Mailchimp’s free tier allows up to 2,000 contacts and 10,000 emails per month, making it suitable for small events. The Essentials plan starts at $13/month for up to 2,500 contacts, while the Standard plan at $20/month supports more advanced automation and reporting features. The Premium plan, starting at $50/month, offers advanced segmentation, comparative reporting, and dedicated support. While Mailchimp excels in email marketing, it does not provide ticketing or scheduling features. For event planners who need a dedicated email nurture channel that integrates tightly with Shopify, Mailchimp offers a flexible and cost‑effective solution.

Klaviyo is a data‑driven email and SMS marketing platform tailored for e‑commerce. Its deep integration with Shopify allows event organizers to trigger personalized messages based on ticket purchases, browsing behavior, or event registration. Klaviyo’s flows can automatically send event reminders, thank‑you emails, or post‑event surveys, while its segmentation engine groups attendees by interests, demographics, or ticket type. Klaviyo offers a free tier for up to 250 contacts, making it ideal for small events. The Pro plan, priced at $20/month for up to 500 contacts, adds advanced segmentation, predictive analytics, and higher sending limits. For larger audiences, the Enterprise tier provides custom pricing and dedicated support. While Klaviyo shines in automation and data‑rich messaging, it lacks built‑in ticketing or scheduling capabilities. Nonetheless, for event planners who require sophisticated, behavior‑driven communication that ties directly into Shopify’s order data, Klaviyo delivers a powerful, no‑code solution.

Shopify Flow is an automation tool built directly into the Shopify ecosystem, offering event planners a way to create custom workflows without external integrations. By setting up triggers such as new orders, product purchases, or tag changes, Flow can automatically add ticket holders to email lists, update inventory, or send confirmation emails. For event organizers, Flow can be used to grant access to digital event portals when a ticket product is purchased, or to create wait‑list logic for high‑demand sessions. Flow is included with Shopify Advanced plans and is available as a paid app for Shopify Basic and Shopify Plus plans. Pricing for Flow itself is $79/month when added as an app, while the Advanced plan (which includes Flow) starts at $299/month. Because Flow runs within Shopify, it eliminates the need for separate logins and ensures data consistency across the store. While Flow lacks the specialized event‑ticketing features of dedicated platforms, it offers a highly flexible, no‑code solution that can be extended with webhooks or other Shopify apps. For event planners who prefer to keep all processes within the Shopify admin and avoid additional subscriptions, Flow provides a straightforward automation path.