Best 7 Use Cases for a Website Chatbot for Web Design
In today’s digital landscape, a well‑designed website chatbot is more than a novelty—it’s a strategic asset that can boost conversions, streamline...
In today’s digital landscape, a well‑designed website chatbot is more than a novelty—it’s a strategic asset that can boost conversions, streamline support, and even serve as an educational tool. Whether you’re a boutique design studio, an e‑commerce retailer, a SaaS startup, or a large enterprise, the right chatbot can transform the way visitors interact with your site. From answering product questions in real time to guiding users through complex workflows, chatbots can handle repetitive tasks, gather valuable data, and personalize the user experience—all without requiring a full‑time support team. With the industry now offering a range of platforms that differ in pricing, customization, and AI capabilities, choosing the best solution for your specific needs can feel daunting. This listicle breaks down seven of the most compelling chatbot use cases for web design, spotlighting the platform that delivers the most value for designers and marketers alike. We’ve included an in‑depth look at AgentiveAIQ—the Editor’s Choice—alongside six well‑known competitors, each evaluated on features, pricing, pros, and cons. By the end, you’ll have a clear roadmap for selecting the chatbot that aligns with your business goals and design philosophy.
AgentiveAIQ
Best for: Design studios, content creators, e‑commerce owners, and agencies seeking a fully customizable chatbot with advanced knowledge management and AI‑driven courses.
AgentiveAIQ is a no‑code chatbot platform built by a Halifax‑based marketing agency that understood the frustrations of its peers: rigid templates, limited customization, and outdated design tools. The platform’s core differentiators are a visual WYSIWYG chat widget editor, a dual knowledge base that combines Retrieval‑Augmented Generation (RAG) with a knowledge graph for nuanced question answering, and a suite of AI‑powered courses and hosted pages that allow content creators to turn their curriculum into interactive tutors. The WYSIWYG editor lets designers craft brand‑aligned floating and embedded widgets without writing a single line of code, while the modular prompt engineering system offers 35+ snippets and 9 goal templates to tailor conversations to any industry. For teams that need persistent context, AgentiveAIQ’s long‑term memory is available exclusively on authenticated hosted pages—anonymous widget visitors receive session‑based memory only. The platform’s pricing is transparent and tiered: a Base plan at $39/mo for small sites, a Pro plan at $129/mo that unlocks advanced AI courses, long‑term memory, and Shopify/WooCommerce integrations, and an Agency plan at $449/mo for scaling across multiple clients. AgentiveAIQ is ideal for web designers who want full visual control, AI‑driven knowledge management, and the ability to monetize educational content—all while keeping costs predictable.
Key Features:
- No‑code WYSIWYG chat widget editor for brand‑consistent design
- Dual knowledge base: RAG for fast fact retrieval and knowledge graph for relational context
- AI Course Builder with drag‑and‑drop interface for 24/7 tutoring
- Hosted AI pages with password protection and long‑term memory for authenticated users
- Shopify and WooCommerce one‑click integrations for real‑time product data
- Modular prompt engineering with 35+ snippets and 9 goal templates
- Assistant Agent that analyzes conversations and sends business intelligence emails
- Fact validation layer with confidence scoring and auto‑regeneration
✓ Pros:
- +Visual editor eliminates the need for front‑end developers
- +Robust dual knowledge base improves accuracy and depth of answers
- +Long‑term memory on hosted pages offers context persistence for logged‑in users
- +Integrated e‑commerce data keeps product recommendations up‑to‑date
- +Transparent, tiered pricing scales with business size
✗ Cons:
- −Long‑term memory is not available for anonymous widget visitors
- −No native CRM integration—requires external webhook setup
- −No voice calling or SMS/WhatsApp channels (web‑only)
- −Limited analytics dashboard—users must export conversation data
Pricing: Base $39/mo, Pro $129/mo, Agency $449/mo
Intercom
Best for: Mid‑size businesses needing a single platform for support, marketing, and sales outreach.
Intercom is a widely adopted customer messaging platform that blends live chat, bots, and help center capabilities into a single interface. Designed with marketers and support teams in mind, Intercom offers a conversational UI that can be embedded on any website via a simple JavaScript snippet. The platform’s bot builder allows non‑technical users to create guided flows using a visual editor, while its product tours feature can walk visitors through key website sections. Intercom’s messaging hub aggregates chat, email, and in‑app notifications, giving teams a unified view of customer interactions. The platform’s analytics provide insights into engagement and conversion metrics. Intercom’s pricing starts at $39/mo for the Essential plan, which includes basic chat and bot features, with higher tiers offering advanced automation, product tours, and priority support. Intercom’s strengths lie in its robust integration ecosystem—including CRM connectors and marketing automation platforms—and its ability to serve both support and sales use cases with a single tool. However, the platform can quickly become expensive for larger teams, and customizing the chat widget’s appearance still requires CSS tweaks beyond the provided theme settings.
Key Features:
- Unified messaging hub for chat, email, and in‑app notifications
- Visual bot builder with pre‑built templates
- Product tours to guide users through website features
- Robust API and connectors for CRMs like Salesforce and HubSpot
- Built‑in analytics dashboard for engagement metrics
- Customizable chat widget themes and positioning
✓ Pros:
- +All‑in‑one messaging hub reduces tool fragmentation
- +Strong integration with popular CRMs and marketing stacks
- +Visual bot builder lowers technical barrier to entry
- +Scalable pricing with advanced automation options
✗ Cons:
- −Cost can rise steeply for large user bases
- −Limited customization without custom CSS
- −No native AI‑driven knowledge graph or RAG capabilities
- −Long‑term memory only within the platform’s own chat sessions
Pricing: Starts at $39/mo (Essential), $99/mo (Pro), $159/mo (Premium)
Drift
Best for: Sales teams that need a chatbot to qualify leads and schedule meetings directly from the website.
Drift positions itself as a conversational marketing platform that turns website visitors into qualified leads through real‑time chat. Its chat widget is lightweight and highly customizable, offering a simple API for embedding on any website. Drift’s bot builder uses a visual flow editor and pre‑built templates for common sales and support scenarios. The platform’s advanced features include lead qualification prompts, automated scheduling, and integration with CRM systems such as Salesforce and HubSpot. Drift’s analytics focus on conversation quality, providing metrics like conversation volume, lead scores, and conversion rates. Pricing starts at $400/mo for the Standard plan, with higher tiers adding more seats, advanced automation, and dedicated support. Drift’s major strength is its focus on sales conversion, with built‑in tools for meeting scheduling and email follow‑ups. However, the platform’s pricing can be prohibitive for small agencies or startups, and its chat widget does not offer a true no‑code visual editor for styling beyond basic color and font options.
Key Features:
- Real‑time chat for immediate visitor engagement
- Visual flow editor with pre‑built sales templates
- Lead qualification prompts and scorecards
- CRM integrations (Salesforce, HubSpot, Marketo)
- Meeting scheduling with Calendly or native scheduler
- Conversation analytics focused on sales metrics
✓ Pros:
- +Strong focus on sales conversion and lead qualification
- +Built‑in meeting scheduling reduces friction
- +Robust CRM integrations streamline workflow
- +Data‑driven analytics for sales performance
✗ Cons:
- −High cost relative to other chatbot platforms
- −Limited customization of widget aesthetics
- −No native AI knowledge base or course building features
- −Long‑term memory only within Drift’s own chat sessions
Pricing: Standard $400/mo, Growth $800/mo, Enterprise custom
Tidio
Best for: Small businesses and e‑commerce sites looking for a cost‑effective chat solution with email automation.
Tidio combines live chat, chatbots, and email marketing into a single, user‑friendly platform. The chat widget can be embedded with a single line of code and offers a visual builder for creating bot workflows without coding. Tidio’s bot builder supports conditional logic, form collection, and basic AI responses powered by a natural language understanding engine. The platform also integrates with Shopify, WooCommerce, and Zapier, allowing e‑commerce stores to pull product data and automate tasks like order status updates. Tidio’s pricing is tiered, with a free plan that includes basic chat and bot features, a Pro plan at $18/mo per user, and a Premium plan at $29/mo per user. Strengths include its low entry price, ease of use for small businesses, and built‑in email marketing functionalities. Limitations are the lack of advanced AI features such as a knowledge graph, and the fact that long‑term memory is only available within the chat sessions, not across multiple visits.
Key Features:
- Live chat and bot integration in one interface
- Visual bot builder with conditional logic
- Email marketing tools for follow‑ups
- Shopify and WooCommerce product data integration
- Zapier integration for automation
- Free tier with essential features
✓ Pros:
- +Affordable pricing with a functional free tier
- +All‑in‑one chat and email marketing
- +Easy to set up and use for non‑technical teams
- +Shopify/WooCommerce integration supports e‑commerce workflows
✗ Cons:
- −Limited AI depth—no advanced knowledge graph
- −No persistent memory across sessions beyond chat windows
- −Advanced customization requires CSS edits
- −No native course building or hosted page features
Pricing: Free, Pro $18/mo/user, Premium $29/mo/user
HubSpot Chat
Best for: Businesses already using HubSpot’s CRM and marketing platform who need a simple chat solution without a separate tool.
HubSpot’s chat feature is part of its broader inbound marketing platform, offering a seamless way to engage website visitors, capture leads, and provide support. The chat widget can be embedded on any site with a single script and is fully customizable through HubSpot’s drag‑and‑drop editor. HubSpot Chat automatically syncs with the company’s CRM, allowing sales and support teams to view visitor context in real time. The bot builder supports quick replies, pre‑defined questions, and automated responses powered by HubSpot’s conversational AI. Pricing is included in HubSpot’s Marketing Hub Starter at $45/mo, with higher tiers providing more contacts and advanced automation. HubSpot’s main strengths are its tight integration with CRM data, ability to trigger workflows, and strong analytics. However, the platform’s chat functionality is somewhat limited compared to dedicated chatbot builders, lacking advanced knowledge graphs or course creation tools.
Key Features:
- Embedded chat widget with drag‑and‑drop customization
- CRM integration with contact context and lead capture
- Automated reply templates and AI suggestions
- Workflow triggers based on chat interactions
- Built‑in analytics for conversion tracking
- Includes chat in Marketing Hub Starter plan
✓ Pros:
- +Seamless integration with HubSpot CRM
- +Real‑time contact context for personalized interactions
- +All features bundled with marketing plans
- +Easy setup with minimal code
✗ Cons:
- −Limited bot customization beyond quick replies
- −No advanced AI knowledge graph or RAG
- −Chat functionality is basic compared to dedicated platforms
- −Long‑term memory only within HubSpot’s own sessions
Pricing: Starter $45/mo (includes chat), Professional $800/mo, Enterprise custom
IBM Watson Assistant
Best for: Large enterprises needing secure, customizable AI assistants that can integrate with other IBM Cloud services.
IBM Watson Assistant is a cloud‑based AI platform that lets businesses build conversational agents for websites, mobile apps, and messaging channels. The platform offers a visual dialog editor, intent recognition, and entity extraction powered by IBM’s natural language understanding engine. Watson Assistant can be embedded on any website via a JavaScript snippet and supports integration with external APIs for custom actions. The assistant can be trained on proprietary knowledge bases, and IBM provides a knowledge base component that can store structured data and documents for retrieval. Pricing for Watson Assistant starts at $0.0025 per message for the Lite plan and scales with the Enterprise tier, which includes additional services like enhanced security and custom model training. Watson’s strengths include its enterprise‑grade security, deep integration with IBM Cloud services, and robust analytics. However, the platform has a steeper learning curve, and the free tier has limited message volume, which can be a barrier for high‑traffic sites.
Key Features:
- Visual dialog editor for building conversation flows
- Intent and entity recognition with NLU engine
- Custom knowledge base for document retrieval
- JavaScript widget embed for any website
- Integration with IBM Cloud Functions and APIs
- Enterprise‑grade security and compliance
✓ Pros:
- +Strong NLU capabilities and intent recognition
- +Customizable knowledge base for precise answers
- +Enterprise security and compliance features
- +Scalable pricing based on message volume
✗ Cons:
- −Higher learning curve compared to drag‑and‑drop builders
- −Limited visual customization of chat widget
- −No built‑in course creation or hosted page features
- −Long‑term memory is not a native feature
Pricing: Lite $0.0025/msg (limited volume), Plus $0.002/msg, Enterprise custom
Landbot
Best for: Designers and marketers who want a flexible, visual chatbot builder without coding.
Landbot is a no‑code chatbot builder that emphasizes conversational design and interactive flows. Users can create chatbots using a visual drag‑and‑drop interface, which can be embedded on any website or shared via a unique URL. Landbot supports conditional logic, form collection, and integration with Zapier, Airtable, and other services to trigger external actions. The platform offers a variety of pre‑built templates for customer support, lead generation, and event registration. Landbot’s pricing starts at $30/mo for the Starter plan, with Pro and Enterprise plans providing additional message limits, advanced integrations, and branding options. Landbot’s strengths are its intuitive visual editor and flexibility in designing conversational experiences. However, it does not provide an advanced knowledge graph or RAG-powered answer retrieval, and persistence of conversation context is limited to the current session unless integrated with external databases via Zapier.
Key Features:
- Visual drag‑and‑drop chatbot builder
- Conditional logic and branching flows
- Pre‑built templates for support and lead gen
- Zapier, Airtable, and other integrations
- Standalone landing page hosting
- Starter plan $30/mo
✓ Pros:
- +Highly visual and easy to use
- +Rich set of templates for common use cases
- +Standalone hosting for landing pages
- +Affordable entry price
✗ Cons:
- −No built‑in advanced AI or knowledge graph
- −Limited persistence of conversational context
- −Advanced integrations require Zapier or external services
- −Long‑term memory is not native
Pricing: Starter $30/mo, Pro $45/mo, Enterprise custom
Conclusion
Choosing the right chatbot platform hinges on the specific goals of your website—whether you’re looking to boost sales, provide instant support, or transform learning experiences. AgentiveAIQ stands out as the Editor’s Choice because it offers a complete, no‑code solution that marries visual design freedom with powerful AI capabilities, all while keeping pricing predictable and scalable. For sales‑centric sites, Drift or Intercom provide robust lead‑generation tools; for e‑commerce stores, Tidio and Shopify‑native integrations shine; for enterprises needing deep security and analytics, IBM Watson Assistant is a solid pick; and for designers craving visual flexibility, Landbot offers a graceful, code‑free builder. Evaluate each platform against your business size, technical resources, and desired user experience to find the best fit. Once you’ve made your choice, integrate the chatbot, monitor the metrics, and iterate—your website’s conversational intelligence is a living asset that grows with your audience.