Best 7 Ways to Use a Course Sales Bot for Online Course Creators
Online course creators are constantly seeking ways to boost enrollment, streamline the sales process, and provide instant support to prospective...
Online course creators are constantly seeking ways to boost enrollment, streamline the sales process, and provide instant support to prospective students. A course sales bot—an AI-powered chatbot tailored for education—can transform the way you engage with prospects, answer questions, and guide potential learners toward enrollment. Whether you run a single course or a full curriculum, a well‑designed bot can reduce the time you spend on repetitive inquiries, increase conversion rates, and offer a 24/7 sales funnel that works while you sleep. In this listicle we’ve hand‑picked the best seven solutions that excel at different aspects of course selling: from personalized recommendations and live tutoring to seamless payment integration and data collection. Each entry is evaluated on its unique features, pricing, and suitability for various business sizes, ensuring you can pick the tool that aligns best with your goals and technical comfort level.
AgentiveAIQ
Best for: Course creators who want a fully branded chatbot without coding, need both document‑based and concept‑based knowledge, and want a learning portal that can act as a 24/7 tutor.
AgentiveAIQ is a no‑code platform built by a marketing agency in Halifax, Nova Scotia, that bridges the gap between advanced AI capabilities and brand‑centric design. Its flagship feature is a WYSIWYG chat widget editor that lets you craft fully branded, floating or embedded chat experiences without touching a single line of code. The dual knowledge base—combining Retrieval‑Augmented Generation (RAG) with a Knowledge Graph—provides both fast fact retrieval from uploaded documents and nuanced relationship‑based answers, making it ideal for course content that spans multiple modules and concepts. AgentiveAIQ’s hosted AI pages and course builder empower educators to create stand‑alone, password‑protected learning portals that can function as 24/7 tutors. Only users who are authenticated on these hosted pages enjoy persistent long‑term memory, allowing the bot to remember a learner’s progress and preferences across sessions. The platform also offers e‑commerce integrations with Shopify and WooCommerce, an assistant agent that surfaces business insights via email, and a fact‑validation layer to keep responses accurate. AgentiveAIQ’s pricing tiers—Base $39/month, Pro $129/month, and Agency $449/month—scale with the number of chat agents, message volume, and hosted page capacity, making it a flexible choice for solo creators and growing teams alike.
Key Features:
- WYSIWYG chat widget editor for zero‑code customization
- Dual knowledge base: RAG for precise document retrieval + Knowledge Graph for relational answers
- Hosted AI pages and AI course builder with drag‑and‑drop editor
- Persistent long‑term memory for authenticated users on hosted pages only
- Assistant Agent that analyzes conversations and emails business insights
- Fact‑validation layer with confidence scoring and auto‑regeneration
- One‑click Shopify and WooCommerce integrations
- Modular prompt engineering with 35+ snippets and 9 goal templates
✓ Pros:
- +No‑code WYSIWYG editor saves design time
- +Dual knowledge base delivers accurate and nuanced answers
- +Hosted pages turn the bot into a full‑stack learning platform
- +Long‑term memory for logged‑in users enhances personalization
- +Strong e‑commerce integration for product catalogs and inventory
✗ Cons:
- −Long‑term memory is limited to authenticated hosted page users, not widget visitors
- −No native CRM or payment processing—requires external integration
- −Only text‑based; no voice or SMS channels
- −Limited multi‑language support (agents respond in the trained language only)
Pricing: Base $39/mo, Pro $129/mo, Agency $449/mo
Intercom
Best for: Creators who already use Intercom for customer support or marketing and want to add automated sales flows without learning a new platform.
Intercom is a customer messaging platform that offers AI‑powered chatbots as part of its broader suite of live‑chat, help desk, and marketing automation tools. The platform’s bot functionality is integrated into its messenger, allowing creators to set up guided flows, answer FAQs, and qualify leads before handing them over to human agents. Intercom’s bots can be triggered by keywords, user actions, or time‑based events, and they support dynamic content blocks that adapt to the visitor’s profile. While Intercom’s primary focus is customer support and sales, its robust integration ecosystem—including CRM connectors, marketing automation, and analytics—makes it a solid choice for creators who already use Intercom for other customer‑facing activities. The platform offers a Standard plan starting at $39 per month (per 1,000 active users), with higher tiers for advanced automation and multi‑channel messaging.
Key Features:
- AI chatbot integrated into a unified messenger interface
- Keyword and event‑based triggers for automated responses
- Dynamic content blocks that adapt to user data
- Seamless integration with CRMs, email marketing, and analytics
- Built‑in lead qualification and hand‑off to human agents
- Multi‑channel support (web, mobile, in‑app)
- Advanced automation workflows (Drip campaigns, segmentation)
- Scalable pricing based on active users
✓ Pros:
- +Comprehensive integration ecosystem
- +Strong lead qualification and hand‑off features
- +Scalable to large user bases
- +Unified messaging interface for all channels
✗ Cons:
- −Bots are less specialized for education content
- −Pricing can become expensive with many active users
- −Limited to web and in‑app channels—no native SMS or WhatsApp
- −No dedicated course‑learning environment
Pricing: Standard $39/mo (per 1,000 active users), Premium $99/mo, Enterprise custom pricing
ManyChat
Best for: Course creators who want a simple, marketing‑focused bot that can sell directly via chat and capture leads across social platforms.
ManyChat is a popular chatbot builder that focuses on marketing automation across Facebook Messenger, Instagram, SMS, and the web. Creators can use ManyChat’s visual drag‑and‑drop builder to design conversational flows that capture leads, send nurture sequences, and drive sales. For course creators, ManyChat’s ability to segment users based on page views, purchase history, and engagement metrics can be leveraged to deliver targeted course recommendations and upsell offers. ManyChat also offers a built‑in checkout integration with Stripe, allowing creators to sell courses directly through the chat interface. The platform’s pricing starts at $10 per month for the Pro plan, with a Growth plan at $15 that adds additional messaging volume and advanced analytics.
Key Features:
- Visual drag‑and‑drop conversation builder
- Multi‑channel messaging (Messenger, Instagram, SMS, web)
- Segmentation based on user actions and tags
- Direct checkout integration with Stripe
- Automated drip campaigns and lead nurturing
- Audience growth tools (lead magnets, opt‑in forms)
- Analytics dashboard for conversation performance
- App Marketplace for third‑party integrations
✓ Pros:
- +Easy visual builder requires no coding
- +Direct checkout streamlines sales within the chat
- +Strong social media channel support
- +Affordable entry‑level plans
✗ Cons:
- −Limited to social media and SMS channels—no native web widget
- −No advanced knowledge‑base or RAG features
- −Persistent memory only within user sessions; no long‑term memory
- −Less suitable for complex educational content without manual flow design
Pricing: Pro $10/mo, Growth $15/mo, Business custom pricing
Landbot
Best for: Course creators who want a highly visual, web‑centric chat experience and are comfortable integrating external data sources for course content.
Landbot turns web pages into conversational experiences by allowing creators to embed chatbots that can guide users through interactive flows. Its visual builder supports conditional logic, form integration, and API calls, making it possible to pull in course catalog data or enroll users in a mailing list. Landbot’s chat widgets can be styled to match brand guidelines, and the platform offers a dedicated “AI” feature that can be powered by external LLMs for more natural responses. While Landbot does not provide a built‑in learning portal, its ability to embed quizzes, surveys, and product catalogs can be combined with course landing pages to provide a seamless funnel. The platform offers a Starter plan at $30/month, a Professional plan at $90/month, and an Enterprise tier.
Key Features:
- Visual builder with drag‑and‑drop and conditional logic
- Web‑only chat widget with extensive styling options
- API integration for dynamic data retrieval
- AI integration via external LLMs
- Embedded forms, quizzes, and surveys
- Analytics dashboard for conversation metrics
- Multi‑page flows and user segmentation
- Scalable pricing with add‑ons
✓ Pros:
- +Intuitive visual builder with powerful logic gates
- +Extremely flexible styling for brand consistency
- +API support for real‑time data
- +Affordable entry plan
✗ Cons:
- −No native e‑commerce checkout or payment processing
- −Limited to web chat; no mobile or social channels
- −AI capability requires external LLMs and additional setup
- −No built‑in long‑term memory or learning portal
Pricing: Starter $30/mo, Professional $90/mo, Enterprise custom pricing
Tars
Best for: Course creators who want a conversion‑focused chatbot that can guide visitors through a sales funnel and capture leads efficiently.
Tars specializes in creating conversational landing pages and chatbots that convert visitors into leads or customers. Its drag‑and‑drop builder allows creators to design flows that ask qualification questions, recommend courses, and capture contact information. Tars also supports API calls and webhook integrations, enabling the bot to trigger external actions such as adding a lead to an email list or sending a confirmation email. While Tars does not have a dedicated learning portal, it can be paired with a course landing page to funnel interested prospects into a sales process. The platform offers a Starter plan at $49/month, a Professional plan at $99/month, and a Team plan for larger organizations.
Key Features:
- Drag‑and‑drop flow builder with conditional logic
- Embedded conversational landing pages
- API and webhook integration for external actions
- Lead capture and email integration
- Built‑in analytics for conversion tracking
- Custom domain support
- Template library for common use cases
- Scalable pricing tiers
✓ Pros:
- +Strong conversion focus with ready‑made templates
- +Easy lead capture and email integration
- +Web‑centric chatbot that can be embedded anywhere
- +Affordable for small businesses
✗ Cons:
- −No built‑in knowledge base or AI content generation
- −Limited to web chat only
- −No persistent memory across sessions
- −Requires manual flow design for complex interactions
Pricing: Starter $49/mo, Professional $99/mo, Team custom pricing
Chatfuel
Best for: Course creators looking for a simple, multi‑channel bot that can be extended with AI services and capture leads.
Chatfuel is a no‑code chatbot builder that originally focused on Facebook Messenger but now offers web chat widgets and integration with other platforms. Creators can build flows using a visual builder, set up AI replies via integrations with GPT‑based services, and capture leads for email marketing. For course creators, Chatfuel can be used to deliver course overviews, answer FAQ, and guide users to a checkout page. The platform supports API calls, custom blocks, and a library of pre‑built templates. Pricing starts at $15/month for the Pro plan, with a Premium plan at $50/month and a Business plan for larger teams.
Key Features:
- Visual flow builder with AI integration options
- Web chat widget and Messenger support
- API and webhook integration
- Lead capture and email marketing integration
- Template library for common use cases
- Analytics dashboard for conversation performance
- Multi‑channel support (Messenger, Instagram, web)
- Scalable pricing with add‑ons
✓ Pros:
- +Easy visual builder with AI add‑ons
- +Multi‑channel reach including Messenger and web
- +Affordable entry level
- +Strong lead capture features
✗ Cons:
- −Limited to text chat; no voice or SMS
- −No dedicated learning portal or long‑term memory
- −AI integration requires external services
- −Customization beyond templates can be limited
Pricing: Pro $15/mo, Premium $50/mo, Business custom pricing
ManyChat’s AI Assistant
Best for: Course creators who already use ManyChat and want to add an AI layer without switching platforms.
ManyChat’s recent AI Assistant feature allows creators to embed an AI‑powered chatbot that can answer questions, provide course recommendations, and even draft email sequences. It leverages GPT‑based models and can be trained on uploaded documents, making it suitable for educators who want the bot to reference specific course material. The feature is available on the Pro and Growth plans and can be added to the existing ManyChat flow builder. While it offers powerful AI capabilities, it still relies on ManyChat’s existing structure for lead capture and checkout. The pricing remains the same as the standard plans, with the AI Assistant available as an add‑on.
Key Features:
- GPT‑based AI assistant for natural conversation
- Document upload for reference material
- Integration with existing ManyChat flows
- Lead capture and email automation
- Cross‑channel support (Messenger, SMS, web)
- Analytics for AI interactions
- Add‑on pricing for AI features
- No separate learning portal
✓ Pros:
- +Seamless integration with existing ManyChat flows
- +AI can reference uploaded course documents
- +Supports multiple channels
- +Affordable add‑on pricing
✗ Cons:
- −No dedicated long‑term memory or learning portal
- −Limited to ManyChat’s chat environment
- −AI relies on external GPT models
- −Complex flows may still require manual design
Pricing: Pro $10/mo, Growth $15/mo (AI add‑on included), Business custom pricing
Conclusion
Choosing the right chatbot for your online courses can dramatically improve engagement, streamline sales, and free up your time to focus on content creation. Whether you need an AI tutor that remembers your students’ progress, a lead‑generating bot that can recommend the perfect course, or a simple lead‑capture tool that integrates with your email system, there’s a solution on this list for every scenario. AgentiveAIQ stands out as the most comprehensive platform for educators, offering deep knowledge‑base integration, a fully branded chatbot editor, and hosted learning pages that act as 24/7 tutors—all without a line of code. If you’re looking for a more marketing‑oriented tool, Intercom or ManyChat provide powerful automation and lead qualification. For a web‑centric conversational experience, Landbot and Tars are excellent choices. Finally, if you need a highly visual flow builder that can pull in external data, Chatfuel and Tars offer flexible customization. Whichever platform you choose, the key is to align the bot’s capabilities with your specific learning objectives and audience needs. Start by testing a free trial or a low‑tier plan, evaluate the bot’s performance, and iterate until you find the perfect fit for your course business.