Best 7 Ways to Use a Guest Service Bot for Hotels

Intercom is a leading customer messaging platform that offers a robust chatbot feature set, making it a popular choice for hotels that want to combine live chat, automation, and customer data management in one place. The platform’s chatbots can be set up quickly using a visual builder, allowing hotel staff to design conversation flows that guide guests through booking steps, answer common questions about amenities, and capture lead information. Intercom’s inbox unifies all messages—live chat, email, and bot—into a single view, enabling support teams to respond efficiently. The platform also provides a range of analytics and reporting tools, so hotels can monitor engagement, response times, and conversion rates. Key features: - Visual chatbot builder with drag‑and‑drop interface - Unified inbox for live chat, email, and bot messages - Automation rules for routing and follow‑ups - Integrations with CRM, booking engines, and marketing tools - Rich media support (images, videos, links) - Real‑time visitor insights (device, location, activity) - In‑app product tours and onboarding - A/B testing for message variations Best for: medium‑to‑large hotels that need a comprehensive customer engagement platform combined with chatbot automation. Pricing: "Starter $39/mo, Standard $99/mo, Premium $199/mo, and Enterprise custom pricing"

Ada is an AI‑powered chatbot platform that focuses on creating self‑service experiences for businesses. Its standout feature is the ability to build conversational flows without coding, using a visual editor that lets hotel staff design intricate question‑answer sequences. Ada’s AI engine powers natural language understanding, enabling the bot to interpret guest intent accurately and guide them through booking, room upgrades, or concierge services. The platform also offers robust analytics, allowing hotels to track conversational success and optimize flows over time. Ada’s integration ecosystem includes popular booking engines, CRM systems, and marketing platforms, making it a flexible choice for hotels already invested in digital tools. Key features: - No‑code visual flow builder - Natural language understanding for intent detection - Integration with booking engines and CRMs - Analytics dashboard for conversation metrics - Multi‑channel support (web, mobile, Facebook Messenger) - Custom branding and styling options - Automated lead capture and routing - Multi‑language support (several languages available) Best for: hotels that want a highly customizable chatbot with strong NLP capabilities and a focus on self‑service. Pricing: "Starter $50/mo, Standard $150/mo, Enterprise custom pricing"

Drift is a conversational marketing platform that has grown into a full-featured chatbot solution. It stands out for its ability to qualify leads and drive booking conversations in real time. Drift’s chatbot can be custom‑programmed using a visual builder, and it offers a library of pre‑built templates that hotels can adapt to common use cases such as room availability checks or concierge questions. The platform’s AI engine can schedule meetings, book appointments, and hand off conversations to live agents when complexity arises. Drift also integrates deeply with Salesforce, HubSpot, and other enterprise tools, making it a solid choice for hotels that rely on a CRM for guest data. Key features: - Visual flow editor with pre‑built templates - AI scheduling and booking integration - Live agent hand‑off capabilities - CRM integrations (Salesforce, HubSpot, etc.) - Real‑time visitor insights and targeting - Multi‑channel deployment (web, mobile, email) - Analytics and reporting dashboards - A/B testing for message optimization Best for: hotels with a focus on lead qualification and booking conversion, especially those already using enterprise CRMs. Pricing: "Starter $50/mo, Standard $250/mo, Growth $500/mo, Enterprise custom pricing"

ManyChat is a popular chatbot builder that specializes in social media integration, particularly Facebook Messenger. However, it also offers a web chat widget that can be embedded on hotel websites. The platform’s strength lies in its visual drag‑and‑drop builder, allowing hotel marketers to create conversational flows quickly. ManyChat supports broadcasting to multiple channels, automating follow‑up messages, and collecting leads via forms. While it does not natively support deep knowledge bases, it can pull data from external sources via webhooks, which hotels can use to fetch room availability or special offers. ManyChat’s pricing is tiered and includes a free plan with basic features. Key features: - Visual drag‑and‑drop flow builder - Multi‑channel support (Messenger, SMS, web, email) - Broadcast messaging and drip campaigns - Lead capture forms and automation - Webhook integration for external data - Basic analytics and reporting - Audience segmentation tools - Free plan available Best for: small hotels or boutique properties that need a low‑cost, easy‑to‑deploy chatbot primarily for social media and simple web interactions. Pricing: "Free tier, Pro $10/mo, Premium $25/mo"

Tidio combines live chat and chatbot functionalities into a single platform, making it a convenient option for hotels that want instant guest support without hiring additional staff. The chatbot feature is powered by AI and can be trained with frequently asked questions. Tidio’s visual builder allows hotel teams to set up automated responses quickly. The platform supports real‑time visitor tracking, allowing chatbots to greet guests based on their browsing behavior. While Tidio does not provide a dedicated knowledge graph, it can pull in FAQs and static content to answer queries. Tidio offers a free plan with basic features, and its paid plans unlock advanced automation, integrations, and branding options. Key features: - Live chat combined with AI chatbot - Visual flow builder for automated responses - Real‑time visitor tracking and greetings - Integrations with email, CRM, and e‑commerce platforms - Custom branding and widget customization - Multi‑channel support (web, mobile, email) - Basic analytics and reporting - Free plan with essential features Best for: hotels that need a hybrid live‑chat solution with chatbot automation and want a straightforward pricing structure. Pricing: "Free tier, Basic $18/mo, Professional $30/mo, Business $50/mo"

LivePerson is a mature enterprise‑grade conversational AI platform that offers a wide range of messaging and chatbot capabilities. It enables hotels to deploy chatbots across web, mobile, and messaging apps, and its AI engine can understand and respond to complex inquiries. LivePerson’s strength lies in its robust analytics and real‑time reporting, allowing hotel managers to monitor engagement and bot performance at scale. The platform also supports integration with major CRMs and booking systems, making it suitable for hotels that require deep data connectivity. However, LivePerson’s pricing is on the higher end, and the platform’s learning curve can be steep for teams without dedicated technical resources. Key features: - Enterprise‑grade conversational AI - Multi‑channel deployment (web, mobile, messaging apps) - Advanced intent recognition and routing - Robust analytics and real‑time reporting - Integration with CRMs and booking engines - Customizable chatbot flows via visual editor - SLA‑based support and service levels - Secure data handling and compliance features Best for: large hotel chains or enterprises that need a scalable, secure chatbot solution with deep integration capabilities. Pricing: "Custom pricing based on usage and features"