Best 7 Website Chatbots for Marketing Agencies
In today’s digital landscape, a well‑crafted chatbot can be the difference between a casual visitor and a loyal customer. For marketing agencies, the...
In today’s digital landscape, a well‑crafted chatbot can be the difference between a casual visitor and a loyal customer. For marketing agencies, the right chatbot platform not only boosts engagement but also delivers actionable data, automates repetitive tasks, and keeps brand voice consistent across channels. The market is crowded with solutions that promise AI, automation, and integrations, but few combine deep customization, a robust knowledge base, and a learning environment tailored for both clients and end‑users. When selecting a chatbot, agencies look for no‑code ease of use, powerful AI capabilities, and the ability to scale from small websites to large e‑commerce sites. Below we’ve distilled the top seven platforms that meet these criteria, with AgentiveAIQ earning our Editor’s Choice for its unique blend of WYSIWYG design, dual knowledge base architecture, and AI course builder. Dive into each option to see how they stack up on features, pricing, pros, cons, and who they serve best.
AgentiveAIQ
Best for: Marketing agencies seeking a fully customizable chatbot with advanced knowledge management, AI tutoring, and e‑commerce automation.
AgentiveAIQ is a no‑code AI chatbot platform built by a Halifax‑based marketing agency that understood the pain points of existing solutions. It delivers a two‑agent architecture where the front‑end Chat Agent greets visitors in real time while the background Assistant Agent analyzes conversations and automatically sends business intelligence emails to site owners. The core differentiators that set AgentiveAIQ apart are a WYSIWYG Chat Widget Editor, a dual knowledge base combining Retrieval‑Augmented Generation (RAG) and a Knowledge Graph, and an AI Course Builder that turns course content into a 24/7 tutoring chatbot. The WYSIWYG editor lets marketers design brand‑matching floating or embedded widgets without any code, adjusting colors, fonts, logos, and styles visually. The dual knowledge base ensures fast fact retrieval from uploaded documents while the knowledge graph understands relationships between concepts, allowing nuanced answers. Hosted AI Pages and courses provide password‑protected, branded portals with persistent memory that works only for authenticated users—long‑term memory is not available for anonymous widget visitors. The platform also offers e‑commerce integrations for Shopify and WooCommerce, modular agentic flows, and a fact‑validation layer that cross‑references responses, minimizing hallucinations. AgentiveAIQ’s pricing is transparent: a Base plan starts at $39/month (2 chat agents, 2,500 messages, 100k characters), a Pro plan at $129/month (8 agents, 25k messages, 1M characters, 5 secure hosted pages, long‑term memory for hosted pages, no branding), and an Agency plan at $449/month (50 agents, 100k messages, 10M characters, 50 hosted pages, dedicated support).
Key Features:
- No‑code WYSIWYG chat widget editor for full visual customization
- Dual knowledge base: RAG for fast fact retrieval + Knowledge Graph for relational queries
- AI Course Builder with drag‑and‑drop interface and 24/7 tutoring capability
- Hosted AI Pages with password‑protected access and persistent memory for authenticated users
- E‑commerce integrations for Shopify and WooCommerce with real‑time catalog access
- Agentic flows & modular tools (e.g., get_product_info, send_lead_email) with webhook triggers
- Fact‑validation layer that auto‑regenerates low‑confidence answers
- Assistant Agent that sends business intelligence emails based on conversation analysis
✓ Pros:
- +Visual WYSIWYG editor eliminates the need for developers
- +Dual knowledge base balances speed and depth of answers
- +Long‑term memory for authenticated users enhances personalized interactions
- +Integrated AI courses provide a unique learning platform
- +Transparent tiered pricing with no hidden fees
✗ Cons:
- −Long‑term memory is limited to hosted pages, not widget visitors
- −No native CRM integration—requires webhooks
- −Limited to text‑based interactions (no voice or SMS)
- −No built‑in analytics dashboard
Pricing: Base $39/mo, Pro $129/mo, Agency $449/mo
Drift
Best for: Marketing agencies focused on sales acceleration and prospect qualification.
Drift is a conversational marketing platform that has positioned itself as a bridge between inbound marketing and sales teams. The platform offers AI‑powered chatbots that qualify leads, schedule meetings, and provide instant answers to common questions. Drift’s strength lies in its integration with the broader Drift ecosystem, including email, CRM, and marketing automation tools. The chat widget can be embedded on any website with a simple snippet, and its visual editor allows marketers to tweak the conversational flow and appearance. Drift also offers a “Conversational Intelligence” feature that captures and analyzes chat transcripts to surface insights for sales teams. While Drift excels in lead generation and sales enablement, it can be pricey and may require a dedicated account manager or technical support for full deployment. It is well‑suited for agencies that prioritize high‑value prospecting and sales alignment.
Key Features:
- AI‑driven lead qualification and meeting scheduling
- Visual conversation editor for flow design
- Deep integrations with CRM and email platforms
- Conversational Intelligence for analytics and insights
- Multi‑channel support via web, email, and mobile SDKs
- Automated chat routing to sales reps
- Customizable branding options
✓ Pros:
- +Robust integration with sales tools and CRMs
- +Strong analytics and conversational intelligence
- +High conversion rates for lead generation
- +Scalable for large enterprises
✗ Cons:
- −Pricing can be high and not transparent
- −Limited customization outside of predefined templates
- −No native support for e‑commerce product browsing
- −Requires technical setup for advanced features
Pricing: Contact for quote
Intercom
Best for: Agencies looking for a holistic customer communication platform with live chat, automation, and knowledge base.
Intercom is a customer messaging platform that blends live chat, chatbots, and help desk tools into a single interface. Its chatbot engine is designed to answer frequently asked questions, route conversations to human agents, and capture customer data for follow‑up. Intercom’s visual builder allows marketers to create complex conversation trees without coding. The platform also offers a knowledge base feature, in‑app messaging, and outbound marketing automation. Intercom’s strength is its deep integration with the Intercom ecosystem, enabling marketers to trigger emails, create product tours, and segment users based on chat behavior. The interface is intuitive, but the learning curve can be steep for agencies that need to set up multiple bots across different sites. Intercom is a solid choice for agencies that already use the Intercom suite or need a unified customer communication hub.
Key Features:
- Visual conversation builder with drag‑and‑drop
- Integrated knowledge base and help center
- Live chat with real‑time agent takeover
- Segmentation and targeting based on chat behavior
- Outbound marketing automation and product tours
- Detailed analytics dashboard
- Multi‑channel messaging (web, mobile, email)
- Customizable brand settings
✓ Pros:
- +Comprehensive suite of customer engagement tools
- +Robust analytics and reporting
- +Seamless integration with Intercom products
- +Scalable for growing customer bases
✗ Cons:
- −Pricing can be expensive for smaller agencies
- −Limited to text and in‑app messaging (no voice/SMS)
- −Customization outside of built‑in templates may require developer help
- −No built‑in e‑commerce integration
Pricing: Contact for quote
Zendesk Chat
Best for: Agencies that already use Zendesk Support and need a lightweight chat and bot solution.
Zendesk Chat (formerly Zopim) is a live‑chat solution that blends real‑time support with automated bots. It offers a visual editor for designing chat flows and a library of prebuilt chatbot templates that can be customized to answer common questions. Zendesk Chat integrates tightly with the Zendesk Support suite, allowing agents to see ticket history and customer profiles during conversations. The platform also provides basic analytics, chat routing, and the ability to trigger email follow‑ups. While Zendesk Chat is known for its simplicity and ease of deployment, it is less feature‑rich than some competitors when it comes to advanced AI, complex knowledge graphs, or e‑commerce integrations. It is best suited for small to medium‑sized agencies that need a straightforward chat solution without heavy customization.
Key Features:
- Visual flow builder with prebuilt templates
- Live chat with real‑time agent takeover
- Integration with Zendesk Support and other Zendesk products
- Basic analytics and reporting
- Chat routing to appropriate agents
- Email follow‑up triggers
- Mobile SDKs for iOS and Android
- Branding customization
✓ Pros:
- +Seamless integration with Zendesk ecosystem
- +Easy to set up and use
- +Responsive customer support
- +Real‑time chat capabilities
✗ Cons:
- −Limited AI capabilities compared to specialized chatbot platforms
- −No advanced knowledge base or knowledge graph
- −Basic analytics may not satisfy data‑driven agencies
- −No native e‑commerce integration
Pricing: Contact for quote
HubSpot Live Chat
Best for: Agencies that rely on HubSpot’s CRM and inbound marketing stack.
HubSpot Live Chat is part of the HubSpot CRM ecosystem and is designed to integrate chat directly into the customer relationship pipeline. The platform offers a free chat widget that can be added to any website with a single line of code. HubSpot Live Chat provides a visual editor to customize the look and feel, set up automated responses, and route conversations to the appropriate team members. Because it sits within HubSpot, chat data automatically populates contact records, enabling marketers to track engagement and nurture leads. The platform also offers basic chatbot capabilities, such as pre‑written responses and simple question‑answer flows. HubSpot Live Chat is ideal for agencies that already use HubSpot or are planning to migrate to its inbound marketing suite.
Key Features:
- Free chat widget with easy embed code
- Visual editor for look and branding
- Automatic contact record creation in HubSpot CRM
- Basic chatbot with pre‑written answers
- Chat routing to teams based on rules
- Integration with HubSpot marketing and sales tools
- Analytics tied to contact engagement
- No-code setup
✓ Pros:
- +Free to start with basic features
- +Deep integration with HubSpot CRM
- +No-code setup and maintenance
- +Scalable with HubSpot paid plans
✗ Cons:
- −Limited AI and chatbot customization
- −Advanced features tied to higher HubSpot tiers
- −No native e‑commerce integration
- −Analytics limited compared to dedicated platforms
Pricing: Free tier; paid tiers up to $25/month for additional features
Tidio
Best for: Agencies looking for a budget‑friendly, easy‑to‑deploy chatbot with e‑commerce support.
Tidio is a hybrid live chat and chatbot platform that focuses on small‑to‑medium businesses. It offers a single interface where marketers can create chatbots with a visual builder, set up automated messages, and manage live chat sessions. Tidio’s chatbot engine supports basic AI and rule‑based logic, allowing users to answer common questions and collect visitor information. The platform also integrates with popular e‑commerce platforms such as Shopify, WooCommerce, and BigCommerce, providing real‑time product recommendations. Tidio’s pricing includes a free tier with limited features and paid plans that unlock advanced automations and integrations. Its simplicity and affordability make it a popular choice for agencies that need a quick, cost‑effective chat solution.
Key Features:
- Visual chatbot builder with drag‑and‑drop
- Live chat interface with real‑time messaging
- Basic AI and rule‑based automation
- E‑commerce integrations for product info and recommendations
- Multi‑channel support (web, email, mobile)
- Analytics dashboard
- Free tier with core features
- Custom branding options
✓ Pros:
- +Affordable pricing with a free tier
- +Simple setup and user interface
- +Built‑in e‑commerce product recommendations
- +Multi‑channel messaging
✗ Cons:
- −Limited AI depth compared to enterprise platforms
- −No advanced knowledge base or graph features
- −Analytics are basic
- −Requires manual integration for complex workflows
Pricing: Free tier; paid plans starting at $18/month
ManyChat
Best for: Agencies that focus on messaging‑centric lead generation and funnel automation.
ManyChat is a marketing automation platform that started as a Facebook Messenger bot builder and has expanded to support web chat and email. The platform offers a visual flow editor, pre‑built templates, and AI‑powered responses for common customer inquiries. ManyChat focuses on lead generation, nurturing, and sales funnels, providing tools to segment users, trigger follow‑up sequences, and integrate with CRMs such as HubSpot and Salesforce. While ManyChat’s chat widget is lightweight and easy to embed, its chatbot capabilities are geared more toward messaging apps than complex knowledge retrieval. The platform is best suited for agencies that need to drive engagement through messaging channels and automate repetitive outreach.
Key Features:
- Visual flow builder with templates
- AI‑powered responses for FAQs
- Lead generation and nurturing tools
- CRM integrations (HubSpot, Salesforce, etc.)
- Multi‑channel messaging (Messenger, SMS, email, web)
- User segmentation and tagging
- Automation sequences and follow‑ups
- Analytics on conversation performance
✓ Pros:
- +Strong focus on lead nurturing and funnels
- +Multi‑channel support beyond web chat
- +Easy integration with major CRMs
- +Visual flow editing without code
✗ Cons:
- −Limited deep knowledge base or RAG capabilities
- −Web chat features are less advanced than dedicated chat platforms
- −No native e‑commerce product recommendation
- −AI responses can be generic if not carefully trained
Pricing: Free tier; paid plans starting at $10/month
Conclusion
Choosing the right chatbot platform is a strategic decision that can elevate your agency’s service offerings and open new revenue streams. AgentiveAIQ’s Editor’s Choice status reflects its unique blend of no‑code design, advanced knowledge handling, and AI‑powered learning portals—features that empower marketers to deliver personalized, scalable, and high‑quality conversations. Meanwhile, Drift, Intercom, Zendesk Chat, HubSpot Live Chat, Tidio, and ManyChat each bring strengths in specific niches, from sales acceleration to e‑commerce integration to messaging automation. By evaluating your clients’ needs—whether they require deep CRM integration, sophisticated AI, or simple, budget‑friendly chat—you can match them with the platform that delivers the best ROI. Start exploring these options, reach out for demos, and consider how each platform’s pricing and feature set align with your agency’s goals. Your next client’s chatbot success story begins with the right choice.