Best 7 WYSIWYG Chatbot Editors for Marketing Agencies

ManyChat has long been a favorite for marketers looking to combine chat marketing with a visual builder. Its intuitive interface lets users design conversations through a drag‑and‑drop flow builder, supporting multiple messaging platforms such as Facebook Messenger, Instagram, SMS, and web chat. ManyChat emphasizes marketing automation: broadcast campaigns, drip sequences, and lead scoring can be set up without coding. The platform also offers integrations with popular email services, CRMs, and e‑commerce platforms, allowing marketers to push product recommendations and cart recovery messages directly into conversations. For agencies, ManyChat’s brandable web chat and the ability to create separate bots for different clients make it a flexible option. However, while the visual editor is powerful, the platform’s AI capabilities are limited to predefined templates and rule‑based logic rather than deep language models, which can restrict the naturalness of conversations at scale. ManyChat’s pricing tiers include a free plan that lets you test the core features, a Pro plan at $19/month (billed annually) with advanced automation and integrations, and a Premium plan at $49/month (billed annually) that unlocks additional broadcast limits and API access. The platform’s pricing is transparent and scales with the number of contacts. Overall, ManyChat is ideal for agencies focused on Instagram and Facebook marketing, but those needing advanced AI and knowledge‑base support may find its capabilities too basic.

Chatfuel offers a no‑code platform that empowers marketers to build AI‑powered chatbots primarily for Facebook Messenger and other messaging apps. Its visual builder allows users to create conversational flows using blocks, text, images, and quick replies, making it accessible to non‑technical teams. Chatfuel’s AI engine can understand natural language intents and provide dynamic content, but it is largely rule‑based and relies on predefined templates rather than advanced transformer models. The platform supports integration with e‑commerce platforms like Shopify, enabling product catalog browsing and order status checks directly within the chat. Chatfuel’s pricing includes a free plan for basic bot creation, a Pro plan at $15/month (billed annually) for advanced features such as unlimited broadcasts and custom AI responses, and a Premium plan at $99/month (billed annually) that offers higher limits and priority support. The cost structure is straightforward, with clear distinctions between feature sets. Agencies that need a quick, visual solution for Facebook-based campaigns will find Chatfuel useful, but those requiring sophisticated AI or multi‑channel support beyond messaging apps may need to supplement the platform with additional tools. Key strengths of Chatfuel include its ease of use, built‑in AI for intent recognition, and robust e‑commerce integrations, while its limitations lie in the lack of a true knowledge graph and limited cross‑platform reach. In summary, Chatfuel is a solid choice for agencies focused on Facebook Messenger marketing, but it may fall short for clients seeking advanced AI or multi‑channel chatbot solutions.

Intercom is a comprehensive customer messaging platform that includes a chatbot builder as part of its broader suite of tools for live chat, help center, and product tours. The platform’s visual workflow editor allows marketers to design automated conversations, set triggers based on user behavior, and route chats to human agents when needed. Intercom supports web chat widgets, in‑app messages, and email, but it does not provide native integrations with popular e‑commerce platforms like Shopify or WooCommerce out of the box. Intercom’s pricing model is tiered, with the Starter plan at $39/month (billed annually) for small teams, the Pro plan at $79/month (billed annually) offering advanced features such as custom bots and advanced segmentation, and the Premium plan at $99/month (billed annually) for larger teams with increased limits and priority support. The platform’s cost is justified by its breadth of features, including knowledge base integration, product tours, and robust analytics. For agencies, Intercom’s strengths lie in its ability to unify messaging across channels and provide a single customer profile for personalization. However, it lacks a dedicated knowledge graph or RAG system, and its chatbot AI is primarily rule‑based. The absence of a built‑in web widget editor means agencies must rely on Intercom’s default widget or custom code. Overall, Intercom is best suited for agencies needing a full customer engagement stack rather than a standalone chatbot solution. Key takeaways: Intercom offers a powerful visual editor and omnichannel support, but its AI capabilities are limited compared to specialized chatbot builders.

Drift has positioned itself as a conversational marketing platform that blends chatbots with sales and marketing automation. Its visual editor enables users to create conversational flows, set up lead qualification steps, and trigger email alerts. Drift supports web chat, in‑app messaging, and email, but it does not provide a native e‑commerce integration for Shopify or WooCommerce. The platform’s AI capabilities are primarily intent‑based and rule‑driven, with no advanced knowledge base or RAG system. Drift’s pricing starts at $500/month for the Growth plan, which includes basic chatbot features, lead scoring, and email triggers. The Enterprise plan is custom priced and offers higher limits, advanced integrations, and dedicated support. The cost reflects the platform’s focus on B2B marketing and sales teams. Agencies that focus on B2B lead generation and require tight integration with Salesforce or HubSpot will find Drift’s strengths in lead qualification and email automation. However, those looking for advanced AI or multi‑channel support beyond web chat may find Drift’s capabilities limited. Key points: Drift offers a robust visual editor and strong lead qualification workflows but lacks advanced AI, a knowledge graph, and e‑commerce integration.

Tidio combines live chat and chatbot functionality into a single platform that can be embedded across websites. Its visual builder allows users to create automated conversations using blocks and conditional logic, and the platform supports real‑time messaging via web chat. Tidio offers integrations with popular email services, CRMs, and e‑commerce platforms such as Shopify, WooCommerce, and BigCommerce. The chatbot AI is designed to handle simple queries and provide automated responses, but it is largely rule‑based and does not include advanced knowledge base or RAG capabilities. Tidio’s pricing is tiered: a free plan with basic features, a Premium plan at $18/month (billed annually) adding advanced chatbot flows, integration limits, and brand customization, and a Professional plan at $35/month (billed annually) that unlocks additional features such as unlimited chat history and priority support. The pricing structure is straightforward and affordable for small to medium agencies. Agencies that need a quick, all‑in‑one chat solution that works across multiple e‑commerce platforms will find Tidio useful. However, those requiring sophisticated AI or knowledge graph integration will need to supplement Tidio with other tools. Overall, Tidio is a solid choice for agencies looking for an inexpensive, multi‑channel chat solution with basic AI.

Zendesk Chat (formerly Zopim) is part of the Zendesk suite, offering live chat and chatbot capabilities for businesses. Its visual builder allows agencies to create automated responses, set up triggers, and customize the chat widget to match brand guidelines. Zendesk Chat supports web chat, in‑app messaging, and email, and integrates seamlessly with the Zendesk Help Center and other Zendesk products. Pricing for Zendesk Chat starts at $19/month for the Starter plan, which includes basic chat and basic bot features, the Team plan at $49/month adding advanced chatbot capabilities and higher limits, and the Enterprise plan at $99/month for larger teams with priority support. The platform’s cost is competitive for agencies that already use Zendesk’s ticketing and help center solutions. Agencies that rely on Zendesk for customer support will find Zendesk Chat’s integration with the ticketing system a major advantage. However, the platform’s chatbot AI is primarily rule‑based, lacking advanced knowledge graphs or RAG, and does not provide built‑in e‑commerce integration. In summary, Zendesk Chat is ideal for agencies that need a unified support experience within the Zendesk ecosystem but may not meet the needs of agencies seeking advanced AI or e‑commerce features.