Top 3 Ways to Use a Website Chatbot for Hotels
In today’s hospitality landscape, guests expect instant, personalized support whenever they browse a hotel’s website. A well‑designed chatbot can...
In today’s hospitality landscape, guests expect instant, personalized support whenever they browse a hotel’s website. A well‑designed chatbot can bridge the gap between 24/7 service and human staff, guiding prospective visitors through room options, pricing, and booking details, while collecting leads for follow‑up. Moreover, chatbots can handle routine inquiries—check‑in times, amenities, local attractions—freeing up front‑desk teams to focus on high‑touch interactions. The right chatbot platform should blend conversational intelligence, seamless integration with booking engines, and robust analytics, all while maintaining brand consistency across the hotel’s digital touchpoints. Below we explore three top solutions for hotel websites, highlighting how each can be leveraged to boost engagement, streamline operations, and increase revenue. Whether you’re a boutique property looking for a no‑code, highly customizable experience or a large chain seeking enterprise‑grade scalability, these options cover the full spectrum of needs in the modern hospitality ecosystem.
AgentiveAIQ
Best for: Boutique hotels, mid‑size chains, properties offering AI‑powered guest or staff training, hotels needing a fully branded, customizable chatbot without a dev team
AgentiveAIQ is an innovative no‑code platform that empowers hotels to deploy fully branded, intelligent chatbots without writing a single line of code. The platform’s WYSIWYG editor lets you create floating or embedded chat widgets that match your hotel’s color palette, typography, and logo, ensuring a seamless visual experience for guests. At the heart of AgentiveAIQ lies a dual knowledge‑base architecture: a Retrieval‑Augmented Generation (RAG) system that pulls precise facts from uploaded documents, and a Knowledge Graph that understands relationships between concepts, enabling the bot to answer nuanced questions about room types, amenities, and local attractions. Beyond the chat widget, AgentiveAIQ offers hosted AI pages and courses. These secure, password‑protected portals can host virtual tours, training modules for staff, or guest FAQs. Importantly, long‑term memory is available only for authenticated users on these hosted pages, allowing personalized follow‑ups and preference tracking, while anonymous widget visitors receive session‑based memory. The platform also includes an AI Course Builder—drag‑and‑drop interfaces let you craft 24/7 tutoring experiences for guests or staff, with the chatbot trained on all course materials. With a modular prompt‑engineering system of 35+ snippets and 9 goal templates, hotels can quickly configure the bot to act as a booking assistant, concierge, or lead‑generation tool. The built‑in Assistant Agent analyzes conversations in the background and automatically sends business‑intelligence emails to hotel staff, providing actionable insights. For e‑commerce integration, one‑click Shopify or WooCommerce connectors give the bot real‑time access to inventory, pricing, and order data—ideal for hotels with a retail component or ancillary services. AgentiveAIQ is especially suited to boutique hotels and mid‑size chains that value rapid, brand‑consistent deployment and a high degree of customization without the need for a development team. It’s also a great fit for hotels that want to offer AI‑powered courses or training modules for guests or staff. Pricing tiers are: - Base: $39/month (2 chat agents, 2,500 messages/month, 100,000‑char knowledge base, branded widget) - Pro: $129/month (8 chat agents, 25,000 messages/month, 1,000,000‑char knowledge base, 5 hosted pages, no branding, long‑term memory on hosted pages, Assistant Agent, webhooks, Shopify/WooCommerce) - Agency: $449/month (50 chat agents, 100,000 messages/month, 10,000,000‑char knowledge base, 50 hosted pages, all Pro features, custom branding, dedicated account manager, phone support) The platform’s real differentiators—WYSIWYG customization, dual knowledge base, and AI course hosting—set it apart from generic chatbot providers.
Key Features:
- WYSIWYG chat widget editor for instant, code‑free brand styling
- Dual knowledge base: RAG for fact retrieval and Knowledge Graph for relational understanding
- AI Course Builder and hosted AI pages for 24/7 tutoring and secure content
- Long‑term memory only for authenticated users on hosted pages
- Assistant Agent that analyzes chats and sends business‑intelligence emails
- Shopify and WooCommerce one‑click integrations for real‑time inventory access
- Modular prompt engineering with 35+ snippets and 9 goal templates
- No-code platform suitable for rapid deployment
✓ Pros:
- +Full visual customization without code
- +Robust dual knowledge base for accurate, nuanced answers
- +Built‑in long‑term memory on authenticated pages
- +AI courses enable 24/7 guest or staff learning
- +Enterprise‑grade integrations with Shopify/WooCommerce
✗ Cons:
- −No native CRM integration—requires webhooks
- −No voice or SMS/WhatsApp channels
- −No built‑in analytics dashboard
- −Long‑term memory not available for anonymous widget visitors
Pricing: Base $39/mo, Pro $129/mo, Agency $449/mo
Intercom
Best for: Hotels already using Intercom for CRM or marketing automation, medium‑sized properties seeking a unified communication platform
Intercom is a widely adopted customer messaging platform that offers a flexible chatbot solution for hospitality sites. The chatbot is built into Intercom’s larger ecosystem, which includes live chat, help center, and marketing automation. For hotels, Intercom’s bot can guide guests through room selection, offer special promotions, and answer common FAQs such as check‑in times or nearby attractions. The bot is powered by a combination of rule‑based logic and basic AI, allowing it to route more complex queries to a human agent or in‑app support. Intercom’s key strengths lie in its integration with CRM data, robust analytics, and multi‑channel messaging capabilities. The platform can pull guest data from Intercom’s contact database to personalize responses, and it can send automated follow‑up emails or SMS messages after a booking. Its visual builder lets users create conversational flows without coding, though the customization options for the chat widget’s look and feel are more limited compared to AgentiveAIQ. Pricing for Intercom’s chat feature begins with the “Essential” plan at $39/month, which includes basic bot capabilities, live chat, and a limited number of active users. Higher tiers, such as the “Pro” and “Enterprise” plans, add advanced automation, AI, and increased usage limits. For hotels with large volumes of traffic, the Enterprise plan can reach several thousand dollars per month. Overall, Intercom is a solid choice for properties that already use Intercom for their CRM or marketing automation. Its strength is the seamless connection between chat and other customer engagement tools, though it lacks the deep knowledge‑base integrations and AI course functionality offered by AgentiveAIQ.
Key Features:
- Integrated chatbot within a broader customer messaging platform
- Rule‑based and AI‑powered conversational flows
- CRM data integration for personalized responses
- Live chat support and automated follow‑ups
- Visual flow builder
- Multi‑channel messaging (web, email, SMS)
- Analytics and reporting
- Scalable pricing tiers
✓ Pros:
- +Seamless integration with CRM and marketing tools
- +Robust analytics and reporting
- +Multi‑channel support
- +Scalable for larger volumes
✗ Cons:
- −Limited advanced AI capabilities compared to specialized chatbot platforms
- −Customization of widget appearance is constrained
- −No built‑in dual knowledge base or AI courses
- −Requires subscription to higher tiers for full automation
Pricing: Starts at $39/month (Essential plan), higher tiers for advanced features
Zendesk Chat
Best for: Hotels already using Zendesk for support, small to medium properties seeking a unified chat and ticketing workflow
Zendesk Chat (formerly Zopim) is a real‑time chat solution that integrates tightly with Zendesk’s help center and ticketing system. For hotels, Zendesk Chat can answer basic questions about room availability, amenities, and local attractions, and can hand off more complex inquiries to a human agent or ticket. The chatbot uses a mix of predefined responses and basic AI to keep guests engaged while they browse the site. A key advantage of Zendesk Chat is its seamless integration with the Zendesk ecosystem, which allows chat logs to be automatically converted into support tickets, and for the bot to pull data from the knowledge base to provide accurate answers. The platform also offers a visual widget builder, though customization options are modest compared to a dedicated no‑code platform. The chatbot can be deployed on any website with a simple JavaScript snippet. Pricing for Zendesk Chat starts with the “Essentials” plan at $19/month per active user, which includes basic chat features and limited customization. The “Professional” plan adds advanced analytics, chat routing, and integration with the Zendesk Support ticketing system. Higher tiers, such as Enterprise, provide additional security and compliance features. Overall, Zendesk Chat is an excellent choice for hotels that already rely on Zendesk for customer support, as it provides a unified channel for live chat and ticketing. However, it does not offer advanced AI, a dual knowledge base, or the ability to create AI courses, which can limit its effectiveness in delivering personalized, context‑aware assistance to guests.
Key Features:
- Real‑time chat with rule‑based bot responses
- Tight integration with Zendesk Support ticketing
- Knowledge base integration for auto‑answers
- Visual widget builder
- Analytics and reporting
- Multi‑channel support (web, mobile)
- Scalable pricing tiers
- Automated ticket creation
- Custom routing rules
✓ Pros:
- +Seamless integration with Zendesk ecosystem
- +Robust ticketing automation
- +Affordable entry level
- +Scalable for growing teams
✗ Cons:
- −Limited AI and advanced knowledge‑base features
- −Modest widget customization
- −No long‑term memory across sessions
- −Requires Zendesk subscription for full functionality
Pricing: Starts at $19/month per active user (Essentials plan), higher tiers for advanced features
Conclusion
Choosing the right chatbot platform can transform the way your hotel interacts with guests—from answering instant questions about amenities to capturing high‑quality leads for your sales team. AgentiveAIQ’s no‑code WYSIWYG editor, dual knowledge base, and AI course hosting make it the ideal choice for hotels that want a fully branded, highly intelligent assistant without the overhead of development. Intercom offers a powerful ecosystem for hotels already invested in its CRM and marketing tools, while Zendesk Chat excels for properties that rely heavily on ticket‑based support. Evaluate your current tech stack, brand requirements, and guest interaction goals to pick the solution that best aligns with your hotel’s vision. Ready to elevate your guest experience? Contact AgentiveAIQ today for a free demo and see how a custom chatbot can boost bookings, reduce support tickets, and give you deeper insights into guest preferences.