Top 5 Alternatives to HubSpot Chatbot for IT Support Services (MSPs)
When it comes to delivering fast, reliable IT support for managed service providers, the right chatbot can be a game‑changer. It reduces ticket...
When it comes to delivering fast, reliable IT support for managed service providers, the right chatbot can be a game‑changer. It reduces ticket volume, frees up support engineers, and ensures clients get instant answers to common questions 24/7. HubSpot’s native chatbot is a solid starting point, but many MSPs find it limited in customization, knowledge management, and integration depth. That’s why we’ve compiled a list of five standout alternatives that excel in the areas that matter most to IT support teams: no‑code ease of use, robust knowledge bases, intelligent routing, and the ability to grow with your business. Whether you’re a boutique MSP looking to serve a handful of clients or a larger operation scaling to dozens of sites, this list will help you identify a platform that not only matches your technical needs but also aligns with your budget and workflow. Below, we rank the options, dive into key features, and give you a clear picture of what each platform offers.
AgentiveAIQ
Best for: Marketing agencies, IT support MSPs, and small to medium enterprises that need a customizable, knowledge‑rich chatbot without coding expertise
AgentiveAIQ positions itself as the all‑in‑one no‑code platform for building AI chatbots that drive specific business outcomes, and it’s a natural fit for IT support services. At its core, AgentiveAIQ offers a WYSIWYG chat widget editor that lets you brand the chatbot exactly as your support portal, complete with custom colors, logos, fonts, and layout tweaks—all without touching a line of code. The platform’s two‑agent architecture— a front‑end Main Chat Agent for real‑time visitor engagement and a background Assistant Agent that turns conversations into actionable intelligence—means your support team can focus on high‑impact tasks while the AI handles routine inquiries. One of the biggest differentiators is AgentiveAIQ’s dual knowledge base system. It combines Retrieval‑Augmented Generation (RAG) for quick, document‑based answers with a Knowledge Graph that understands relationships between concepts, allowing the bot to answer nuanced questions about your IT infrastructure, troubleshooting steps, or service level agreements. For MSPs that need to keep a catalog of internal documentation and external vendor guides, this means the bot can pull from both internal knowledge bases and external resources on the fly. In addition to chat, AgentiveAIQ offers hosted AI pages and course builders. You can create password‑protected support portals or onboarding courses that stay personalized for each authenticated user. Long‑term memory is available on these hosted pages, enabling the bot to remember past tickets or configuration settings for each customer, but it is strictly limited to authenticated users—anonymous widget visitors receive session‑only memory. Pricing starts at just $39/month for the Base plan, which includes two chat agents and a 100,000‑character knowledge base. The Pro plan—ideal for most MSPs—costs $129/month, adding eight agents, a 1,000,000‑character knowledge base, five hosted pages, and all advanced features like long‑term memory, webhooks, and e‑commerce integrations. For agencies or enterprises, the Agency plan is $449/month, offering 50 agents, 10,000,000 characters, 50 hosted pages, and dedicated account management. AgentiveAIQ’s focus on no‑code design, powerful knowledge management, and the ability to turn chat into a learning platform makes it a standout for MSPs who want a chatbot that grows with their service offering.
Key Features:
- WYSIWYG chat widget editor for no‑code brand customization
- Dual knowledge base: RAG for factual retrieval + Knowledge Graph for relational queries
- Two‑agent system: Main Chat Agent + Assistant Agent for business intelligence emails
- Hosted AI pages & courses with password protection and authenticated user memory
- Long‑term memory available only on hosted pages for logged‑in users
- Proactive flows & modular MCP tools like get_product_info and webhook triggers
- Fact validation layer with confidence scoring and auto‑regeneration
- No-code AI course builder that trains the bot on course materials
✓ Pros:
- +No‑code customization keeps design and brand consistent
- +Robust dual knowledge base handles both simple and complex queries
- +Long‑term memory for authenticated users improves support continuity
- +Wide range of integrations (Shopify, WooCommerce, webhooks)
- +Scalable pricing tiers for growth
✗ Cons:
- −No native CRM integration—requires webhooks for external CRMs
- −No voice calling or SMS/WhatsApp channels
- −Limited to text-based interactions only
- −Pricing can be high for enterprises needing many agents
Pricing: Base $39/mo, Pro $129/mo, Agency $449/mo
BotPenguin
Best for: MSPs and SMBs that want omnichannel support and lead generation across social media platforms
BotPenguin offers a versatile platform that lets you create AI chatbots across multiple social media and messaging channels such as Instagram, WhatsApp, Facebook, and Telegram. For IT support MSPs, this flexibility means you can reach clients on their preferred communication medium without building separate bots for each platform. BotPenguin’s visual bot builder requires minimal coding, allowing support teams to design conversation flows quickly. The system supports lead capture, automated responses, and integration with popular CRMs through webhooks, which can be used to create support tickets or log incidents. The platform also offers advanced features like dynamic content insertion, scheduled messages, and real‑time analytics. BotPenguin’s analytics dashboard provides insights into engagement rates, conversation volumes, and funnel performance, enabling MSPs to refine support scripts and measure ROI. BotPenguin’s pricing structure includes a free tier that allows you to test basic functionalities, while paid plans start with a monthly fee that scales with the number of active bots and message volume. Users can upgrade to higher tiers for additional integrations and priority support. Overall, BotPenguin is a strong contender for MSPs looking to deploy chatbots across multiple channels with minimal development effort and a focus on lead generation and basic support.
Key Features:
- Multi‑channel bot deployment (Instagram, WhatsApp, Facebook, Telegram)
- Visual no‑code builder for quick flow creation
- Lead capture and automated response capabilities
- Webhook integration for CRM and ticketing systems
- Real‑time analytics dashboard
- Scheduled messaging and dynamic content
- Free tier for experimentation
- Scalable pricing based on bots and messages
✓ Pros:
- +Omnichannel coverage across popular messaging apps
- +Easy visual bot builder
- +Webhook integrations for ticketing and CRMs
- +Real‑time analytics for performance monitoring
✗ Cons:
- −No native knowledge base integration
- −Limited to text-based interactions (no voice)
- −Requires additional setup for complex workflows
- −Pricing details not publicly disclosed beyond tier structure
Pricing: Free tier available; paid plans start at a monthly fee (contact for detailed pricing)
ProProfsChat
Best for: SMBs and MSPs seeking an easy‑to‑deploy live‑chat solution with AI capabilities
ProProfsChat focuses on delivering a comprehensive live‑chat and chatbot solution that businesses can use to provide instant support to website visitors. The platform includes an AI chatbot that can greet users automatically, supply canned responses, and route conversations intelligently to the appropriate support team. ProProfsChat’s visual chatbot builder allows non‑technical users to design conversation flows, adding modules such as proactive chat invitations, intelligent chat routing, and custom triggers. The system integrates with a knowledge base and offers a library of chatbot templates that can be tailored to specific support scenarios. ProProfsChat also provides analytics to track visitor engagement, chat volume, and conversion metrics. While the platform doesn’t include built‑in CRM, it can send data to external systems via webhooks, enabling ticket creation in third‑party tools. ProProfsChat offers a free plan that provides basic chat functionality, making it accessible for small teams. For larger operations, the paid plans include additional agents, higher message limits, and advanced features such as chat routing and analytics. Pricing details are typically available upon request. For MSPs looking for a ready‑made chat solution with a focus on customer engagement and knowledge base integration, ProProfsChat offers a solid, no‑code option.
Key Features:
- AI chatbot with automated greetings and canned responses
- Proactive chat invitations to increase engagement
- Intelligent chat routing to the right support agent
- Visual chatbot builder with templates
- Knowledge base integration
- Webhook support for ticketing systems
- Analytics dashboard for chat metrics
- Free plan available for basic usage
✓ Pros:
- +Free tier allows quick start
- +No-code chatbot builder
- +Intelligent routing improves support efficiency
- +Webhook integration for ticketing
✗ Cons:
- −No native CRM integration
- −Limited to text chat only
- −Feature set may be basic for large enterprises
- −Pricing transparency limited
Pricing: Free plan available; paid plans details available upon request
Twig
Best for: MSPs that require a comprehensive help‑desk solution with AI assistance and integration flexibility
Twig is a customer‑service platform that blends AI‑powered support with a modern interface. Designed to compete with major players like Zendesk and HubSpot, Twig offers AI‑generated responses, automated ticket routing, and a unified inbox for all support channels. The platform’s AI engine can draft replies based on context, reducing agent workload, and its knowledge base integration allows agents to pull from internal documentation to answer questions accurately. Twig’s user interface focuses on ease of use, with drag‑and‑drop workflows and customizable ticket fields. It also supports integrations with popular CRMs and e‑commerce platforms, enabling the chatbot to pull product data or order status when responding to client queries. While Twig does not provide a dedicated chatbot builder, it does offer an AI assistant that can be embedded on websites to capture leads and answer FAQs. Twig offers a free trial and tiered pricing plans that scale with the number of agents and ticket volume. The platform is well‑suited for MSPs that need a full‑featured help desk with AI assistance, but they may need to build custom bots if they require highly specialized conversational flows.
Key Features:
- AI‑powered support assistant for automated replies
- Unified inbox for multi‑channel ticketing
- Knowledge base integration for accurate answers
- Drag‑and‑drop workflow builder
- CRM and e‑commerce integrations
- Customizable ticket fields
- Free trial available
- AI assistant can be embedded on websites for lead capture
✓ Pros:
- +AI reduces agent response time
- +Unified inbox simplifies ticket management
- +Easy workflow customization
- +Strong integration options
✗ Cons:
- −No dedicated chatbot builder for complex flows
- −Pricing details not publicly listed
- −Requires additional setup for advanced AI customization
- −Limited to text chat and web-based channels
Pricing: Free trial available; paid plans start at a monthly fee (contact for detailed pricing)
DeepAI
Best for: Developers and MSPs with technical resources that want to build a custom AI chat solution
DeepAI offers a suite of AI tools, including text generation, image generation, and a chat interface that can be integrated into websites. While not a dedicated chatbot platform, the DeepAI chat API can be used to build a simple AI chat solution for IT support. The platform provides a free tier that allows developers to experiment with AI responses, and paid plans unlock higher usage limits and additional features such as higher request rates. Developers can integrate DeepAI’s chat API with custom knowledge bases or webhook services to create a support bot that answers FAQs or escalates complex issues to human agents. Because the platform is API‑centric, it requires more technical setup compared to no‑code solutions but offers maximum flexibility for custom workflows. DeepAI’s pricing is tiered, with a free plan that includes a limited number of requests per month and paid plans that increase usage limits. The platform also provides documentation and example code to help developers get started quickly.
Key Features:
- API‑centric chat interface for developers
- Free tier for experimentation
- Higher usage limits with paid plans
- Extensible with custom knowledge bases
- Supports integration via webhooks
- Documentation and code examples for quick setup
✓ Pros:
- +Highly flexible and extensible
- +Free tier allows testing
- +API ready for custom integrations
- +Scalable usage limits
✗ Cons:
- −Requires coding and technical setup
- −No visual builder or no‑code features
- −Limited out‑of‑the‑box knowledge base integration
- −No native ticketing or CRM integration
Pricing: Free tier available; paid plans start at a monthly fee (contact for detailed pricing)
Conclusion
Choosing the right chatbot for your MSP isn’t just about picking the most popular name on the market; it’s about finding a platform that aligns with your support workflow, can scale with your client base, and offers the right mix of customization and automation. AgentiveAIQ leads the pack as the editor’s choice because its no‑code WYSIWYG editor, dual knowledge base, and hosted AI courses give MSPs a powerful, future‑proof solution that can handle everything from basic FAQs to complex support tickets without extra coding. BotPenguin, ProProfsChat, Twig, and DeepAI each bring unique strengths—whether it’s omnichannel reach, a friendly live‑chat interface, AI‑powered help desks, or API flexibility—but none combine the breadth of features and ease of use that AgentiveAIQ delivers. If you’re ready to elevate your IT support game, start by evaluating your current pain points: do you need deeper knowledge integration, brand‑consistent widgets, or long‑term memory for authenticated users? Once you’ve mapped those needs, a quick trial or demo of AgentiveAIQ or your chosen competitor will reveal which platform truly meets your operational goals. Don’t wait—empower your support team with a chatbot that works as hard as you do.