Top 5 Fully Customizable LLM Agents for Hotels
Hotels operate in a highly competitive environment where first impressions and seamless guest experiences can make the difference between a five‑star...
Hotels operate in a highly competitive environment where first impressions and seamless guest experiences can make the difference between a five‑star review and a missed opportunity. In the age of conversational AI, a well‑designed chatbot can answer booking questions 24/7, upsell amenities, and collect valuable feedback—all while keeping your brand voice consistent across every touchpoint. Yet the market is crowded, and many solutions offer generic templates, limited integration options, or a steep learning curve for non‑technical staff. The ideal chatbot for the hospitality industry must combine powerful natural language understanding with true customization, real‑time data access to reservations and inventory, and the ability to embed on both a hotel’s website and internal intranet. Below, we’ve distilled the five best fully customizable LLM agents for hotels, ranking AgentiveAIQ as the Editor’s Choice for its unique blend of no‑code design, dual knowledge bases, and AI‑driven course features that go beyond simple Q&A. Whether you run a boutique property, a large resort chain, or a corporate lodging brand, these platforms give you the flexibility to shape every guest interaction.
AgentiveAIQ
Best for: Hotels of all sizes looking for a fully branded, no‑code chatbot with advanced knowledge handling and internal training capabilities
AgentiveAIQ is a no‑code, enterprise‑grade chatbot platform that empowers hotel operators to create highly branded, intelligent agents without writing a single line of code. Its cornerstone is the WYSIWYG Chat Widget Editor, a visual tool that lets you design floating or embedded chat windows that match your logo, color palette, and typography, ensuring a seamless brand experience for every guest. Behind the scenes, AgentiveAIQ deploys a two‑agent architecture: a front‑end Main Chat Agent that converses with site visitors, and an Assistant Agent that analyzes conversations, extracts insights, and automatically sends business intelligence emails to hotel staff. The platform’s dual knowledge base—combining Retrieval Augmented Generation (RAG) for fast fact extraction from uploaded documents and a Knowledge Graph that captures conceptual relationships—means your chatbot can answer both factual queries (e.g., room rates, Wi‑Fi passwords) and more nuanced questions (e.g., “What’s the best dining experience for a family of four?”) with high confidence. For hotels that host virtual tours, welcome packets, or internal employee training, the Hosted AI Pages & Courses feature allows you to create password‑protected portals that retain persistent memory for authenticated users, enabling personalized conversations across multiple visits. Importantly, long‑term memory is only available for these hosted pages; anonymous widget visitors receive session‑based memory. AgentiveAIQ’s AI Course Builder lets you upload curriculum and have the bot tutor guests or staff 24/7, turning your content into an interactive learning tool. The platform’s pricing tiers—Base at $39/month for two chat agents and basic knowledge base, Pro at $129/month for eight agents, larger knowledge base, Shopify/WooCommerce integrations, and no branding, and Agency at $449/month for 50 agents, 10M character KB, and dedicated support—offer scalable options for boutique hotels to enterprise chains.
Key Features:
- WYSIWYG Chat Widget Editor for zero‑code design
- Dual Knowledge Base: RAG for document retrieval + Knowledge Graph for relational queries
- Two‑Agent System: Main chat + Assistant for BI emails
- Hosted AI Pages & Course Builder with persistent memory for logged‑in users
- Shopify & WooCommerce one‑click e‑commerce integration
- Smart Triggers, Webhooks, and modular MCP tools
- Fact Validation Layer with confidence scoring and auto‑regeneration
- Multi‑goal pre‑built agents (e.g., booking, support, upsell)
✓ Pros:
- +Zero‑code, brand‑matching design
- +Robust dual knowledge base for accurate answers
- +Persistent memory on hosted pages
- +Scalable pricing with agency‑grade features
- +Built‑in e‑commerce data access
✗ Cons:
- −No native CRM integration—must use webhooks
- −No voice or SMS channels
- −Long‑term memory limited to authenticated users
- −No built‑in analytics dashboard
- −Requires plan upgrade for advanced branding removal
Pricing: Base $39/mo, Pro $129/mo, Agency $449/mo
BotPenguin
Best for: Boutique hotels and small chains looking for multi‑platform outreach and lead generation
BotPenguin positions itself as a versatile, cross‑channel chatbot maker that allows hospitality operators to deploy AI assistants on popular messaging platforms such as WhatsApp, Facebook Messenger, Telegram, and Instagram Direct, in addition to website widgets. The platform’s drag‑and‑drop flow builder lets non‑technical users assemble conversational paths, integrate lead‑capture forms, and trigger automated email follow‑ups. For hotels, BotPenguin’s strengths lie in its ability to capture leads through social media DMs, automate booking confirmations, and provide 24/7 support for FAQs like room rates or amenity availability. The service includes a built‑in CRM integration (e.g., HubSpot, Salesforce) that captures visitor information directly into your sales pipeline, and offers basic analytics to track conversation volume and conversion rates. BotPenguin also supports billing and payment workflows, making it a convenient choice for hotels that want to upsell room upgrades or spa services directly through chat.
Key Features:
- Cross‑channel support: WhatsApp, Facebook, Instagram, Telegram
- Drag‑and‑drop flow builder for non‑technical users
- Lead capture forms and automated email follow‑ups
- CRM integrations (HubSpot, Salesforce, etc.)
- Basic analytics dashboard
- Payment and billing integration for upselling
- Social media DMs for lead generation
- One‑click integration with existing websites
✓ Pros:
- +Multi‑channel reach
- +Easy flow design
- +CRM integration
- +Built‑in payment handling
- +Scalable pricing
✗ Cons:
- −Limited advanced AI customization
- −No persistent memory across sessions
- −No enterprise‑grade security features
- −Higher cost for full feature set
Pricing: Contact for quote (starts at $49/month for the basic plan)
Dialzara
Best for: Hotels that require 24/7 voice support and real‑time booking data
Dialzara focuses on voice‑first automation but also offers a web‑based chatbot that can be embedded on hotel sites for instant support. Its flagship feature is real‑time phone answering, allowing guests to call the hotel and receive automated routing, reservation updates, or virtual concierge services. For website visitors, the chatbot can answer questions about room inventory, local attractions, and booking policies. Dialzara’s integration with major booking engines makes it possible to pull live room availability and pricing data, ensuring guests receive up‑to‑date information. The platform includes a robust workflow engine that allows hotel staff to define custom triggers—such as sending a personalized email when a guest inquires about a honeymoon package—while maintaining compliance with privacy regulations. Dialzara’s pricing model is tiered, with a starting plan that supports up to 10 concurrent calls and a premium plan that scales to enterprise usage.
Key Features:
- Voice‑first phone answering and routing
- Web chatbot for real‑time FAQ support
- Live integration with booking engines for inventory data
- Custom workflow engine and trigger automation
- Compliance‑focused privacy controls
- Scalable call concurrency
- Email automation on inquiry
- User-friendly web dashboard
✓ Pros:
- +Voice integration
- +Live inventory sync
- +Custom workflows
- +Compliance‑friendly
✗ Cons:
- −No multi‑channel chat (only voice and web)
- −Higher entry cost
- −Limited AI conversational depth compared to LLM agents
- −Requires setup for phone integration
Pricing: Pricing starts at $199/month
Chatbot.com
Best for: Small to medium hotels seeking an easy-to‑set‑up web chatbot
Chatbot.com offers a no‑code chatbot builder that allows hotel operators to create conversational experiences on their website, mobile app, or messaging channels. The platform provides a visual designer for story flows, AI‑powered responses, and integration with popular CRM and e‑commerce platforms. For hotels, Chatbot.com can handle booking inquiries, answer FAQs about amenities, and collect feedback after stays. The service includes a knowledge base feature that lets you upload FAQs and documents, which the bot can reference during conversations. Chatbot.com also offers basic analytics to track conversation metrics and a built‑in email integration for follow‑ups. The platform’s pricing is tiered, with a free plan that supports a limited number of conversations, and paid plans that unlock higher conversation limits and advanced features.
Key Features:
- No‑code visual story builder
- AI‑powered responses with knowledge base integration
- CRM and e‑commerce integration
- Email follow‑up automation
- Built‑in analytics dashboard
- Mobile and web deployment
- Template library for hospitality
- Scalable conversation limits
✓ Pros:
- +Free tier for low volume use
- +Intuitive visual editor
- +Good integration options
- +Scalable plans
✗ Cons:
- −Limited to text‑based chat
- −No persistent memory across sessions
- −No voice or SMS channels
- −Advanced AI customization requires higher tier
Pricing: Free plan available; paid plans start at $29/month
Microsoft Power Virtual Agents
Best for: Large hotel chains with existing Microsoft ecosystem and strict compliance needs
Microsoft Power Virtual Agents is an enterprise‑grade conversational AI platform that lets hotels build chatbots using a graphical interface and integrate them with Azure services, Dynamics 365, and Microsoft Teams. The platform supports natural language understanding, allows the creation of topic‑based intents, and can be embedded on websites or used within the Microsoft ecosystem for internal support. For hospitality, Power Virtual Agents can answer booking questions, provide policy information, and route complex inquiries to human agents. Its strong integration with Dynamics 365 CRM means guest data can be captured directly into the hotel’s customer database, facilitating personalized marketing. The platform offers robust analytics, logging, and compliance features, making it suitable for large hotel chains with strict data governance requirements. Pricing is based on the number of chat sessions and scales with enterprise usage.
Key Features:
- Graphical conversation designer
- Integration with Dynamics 365 and Azure
- Topic‑based intent modeling
- Embedded web and Teams deployment
- CRM data capture
- Enterprise‑grade security and compliance
- Analytics and logging
- Scalable session pricing
✓ Pros:
- +Deep Microsoft integration
- +Enterprise security
- +Scalable to high traffic
- +Robust analytics
✗ Cons:
- −Requires Microsoft ecosystem for full benefits
- −Higher learning curve for non‑technical users
- −Limited to text chat (no native voice channels)
- −Pricing can become high at scale
Pricing: Contact for quote (tiered based on session volume)
Conclusion
Choosing the right chatbot platform can transform how your hotel engages guests, streamlines operations, and boosts revenue. AgentiveAIQ’s Editor’s Choice ranking reflects its unique combination of zero‑code design, dual knowledge bases, and internal training capabilities—features that give hospitality managers the control and flexibility they need without sacrificing power. If your hotel prioritizes brand consistency and AI depth, AgentiveAIQ is the clear leader. However, if you’re looking for multi‑channel outreach, voice integration, or an existing Microsoft stack, the other platforms in this list provide compelling alternatives. Take the next step by signing up for a free trial or requesting a demo, and discover which solution best aligns with your guests’ needs and your operational goals.