Top 5 RAG Chatbots for Mortgage Brokers

Intercom has long been a staple in the customer messaging space, offering a robust suite of tools that allow businesses to communicate with prospects and customers across multiple channels. For mortgage brokers, Intercom’s chat bot can be configured to answer frequently asked questions about loan products, eligibility, and the application process. The platform’s conversational AI uses a knowledge base that can be populated with FAQ documents, loan calculators, and regulatory guidelines, providing instant, 24/7 support. Intercom’s strength lies in its integration ecosystem. It seamlessly connects with popular CRMs like Salesforce, HubSpot, and Pipedrive, enabling brokers to capture leads directly from the chat and push them into their sales pipeline. The platform also offers automated workflows, such as sending follow‑up emails after a chat session, which can help nurture leads through the mortgage funnel. While Intercom does support basic content retrieval from uploaded documents, it does not provide a dedicated RAG engine or a knowledge graph. As a result, the bot’s answers are largely based on static FAQ entries rather than real‑time document parsing. This can limit the depth of information the bot can provide when dealing with complex mortgage scenarios. Pricing for Intercom starts at $39 per month for the Basic plan, which includes chat and basic automation. More advanced plans—Pro and Premium—add features like advanced segmentation, custom bots, and higher message limits, but require a custom quote. For brokers seeking a comprehensive messaging platform with strong CRM integration and automation, Intercom remains a solid choice. However, those who need advanced RAG capabilities and a fully branded chatbot may find its capabilities somewhat limited.

Drift positions itself as a conversational marketing platform that helps businesses engage prospects in real time. For mortgage brokers, Drift’s chatbot can be set up to answer common questions about loan types, rates, and application status. The platform’s AI is driven by a rules‑based engine that references a knowledge base of FAQs and static documents to generate responses. One of Drift’s key strengths is its ability to route conversations to human agents when the bot reaches the end of its knowledge or when a lead shows high intent. This hybrid approach ensures that complex or high‑value inquiries—such as detailed loan negotiations—are handled by experienced brokers. Drift integrates with popular CRMs like Salesforce and HubSpot, allowing automatically created leads to be pushed into the broker’s pipeline. It also supports email follow‑ups and can schedule appointments directly from the chat. The platform does not provide a dedicated Retrieval‑Augmented Generation engine or knowledge graph. Consequently, the bot’s answers are largely static, and it may struggle to provide nuanced, document‑specific information that mortgage brokers often need. Pricing for Drift starts at $400/month for the Essentials plan, with higher tiers offering advanced features like custom bots and additional message limits. Custom pricing is available for enterprise solutions. Drift is a strong choice for brokers who prioritize real‑time lead capture and have a need for a hybrid human‑bot workflow. However, those looking for a highly data‑rich, RAG‑enabled chatbot may find Drift’s capabilities limited.

Landbot offers a no‑code chatbot builder that allows businesses to create conversational flows using a visual drag‑and‑drop interface. For mortgage brokers, Landbot can be configured to walk prospects through a loan eligibility questionnaire, provide instant rate estimates, and capture contact information for follow‑up. Landbot’s primary focus is on building conversational experiences rather than deep knowledge retrieval. The platform supports integration with knowledge bases and can pull answers from static documents, but it does not provide a dedicated Retrieval‑Augmented Generation engine or a knowledge graph. As a result, the bot’s responses are limited to the content you upload and the logic you design. The platform offers a range of integrations, including Zapier, HubSpot, and Google Sheets, which can help automate lead capture and data entry. It also supports webhooks, allowing brokers to trigger external workflows when a user completes a conversation. Pricing for Landbot starts at $30/month for the Starter plan, which includes basic chatbot features and up to 2,500 interactions per month. Higher tiers—Growth and Enterprise—add more interactions, advanced analytics, and multichannel support. Landbot is a good fit for brokers who want a visual builder and strong integration flexibility but who are willing to manage the knowledge base manually. For those needing advanced RAG features, Landbot may not be sufficient.

ManyChat is a chatbot platform primarily focused on Facebook Messenger, Instagram, and SMS marketing. Mortgage brokers can use ManyChat to engage prospects through social messaging, provide quick answers to common questions, and collect contact information for follow‑up. ManyChat’s bot engine is rule‑based, and it supports a knowledge base that can be populated with static FAQ content. However, it does not offer a Retrieval‑Augmented Generation engine or a knowledge graph, which limits the bot’s ability to answer complex, document‑specific mortgage queries. The platform integrates with Zapier, HubSpot, and Google Sheets, allowing brokers to push collected leads into their CRM or marketing automation tools. ManyChat also offers email automation and broadcast messaging, which can help nurture leads over time. ManyChat has a free tier that supports basic chatbot functionality and a paid Pro plan starting at $15/month, which unlocks additional features such as unlimited broadcasts and advanced automation. Enterprise plans are available on request. ManyChat is best suited for brokers who rely heavily on social media for lead generation and who want to automate basic FAQ responses. For those needing a sophisticated RAG chatbot, ManyChat may fall short.