Top 5 Ways to Use a Website Chatbot for Breweries

Eesel.ai offers a versatile AI chatbot suite that caters to a variety of business needs, including customer support, sales, and internal knowledge sharing. Its platform includes dedicated modules such as AI Agent for frontline support, AI Copilot for drafting replies, AI Triage for ticket routing, and AI Email Writer for instant email drafts. For breweries that need to manage both online and offline inquiries, the AI Chatbot module can be embedded on the website to handle frequently asked questions about brewing processes, product availability, and tasting events. One of Eesel.ai’s strengths lies in its extensive integration ecosystem—over 100+ apps—including popular tools like Zendesk, Freshdesk, Confluence, Google Docs, Slack, and notably Shopify. The Shopify integration allows the chatbot to fetch real‑time inventory data, display product recommendations, and even guide users through the checkout process. Moreover, the platform’s modular architecture supports custom workflows, meaning breweries can design tailored flows such as “Book a tour” or “Order a seasonal brew” without deep technical expertise. Pricing for Eesel.ai is tiered: the Basic plan starts at $99/month, the Pro plan at $199/month, and the Enterprise plan is available on request. Each tier scales the number of concurrent agents, message limits, and integration depth, allowing businesses to choose the level of support that matches their operational volume. While Eesel.ai offers robust features, it does not provide a dedicated no‑code visual editor for chat widgets; instead, users configure the bot through a guided interface. Additionally, the platform focuses on text‑based interactions, lacking native voice or SMS support, which may limit accessibility for some customers. Despite these limitations, Eesel.ai remains a strong contender for breweries seeking an all‑in‑one AI platform with deep integration capabilities.

Intercom is a widely adopted customer messaging platform that offers live chat, bots, and automated workflows. For breweries, Intercom’s chatbot can answer product questions, schedule tasting sessions, and guide users through the purchase flow. The platform’s visual builder allows non‑technical users to design conversation flows with drag‑and‑drop interfaces, while the AI component can suggest responses and automatically route messages to the appropriate support team. Intercom also provides robust analytics, allowing breweries to track engagement metrics such as click‑through rates and conversation volume. Intercom integrates with major e‑commerce systems like Shopify, WooCommerce, and Magento, giving the bot real‑time access to inventory, pricing, and order status. Additionally, it supports integration with marketing automation tools, enabling breweries to nurture leads captured through the chatbot. Intercom’s pricing starts at $39/month for the Essential plan, which includes up to 1,000 conversations per month. Higher tiers—Pro at $99/month and Premium at $199/month—add additional conversation limits, advanced automation, and more integration options. While Intercom excels in customer engagement and offers a user‑friendly interface, it is primarily a paid solution with no free tier, and its AI capabilities are limited compared to dedicated generative AI platforms. The platform also does not provide a built‑in knowledge graph, so complex knowledge retrieval relies on manual FAQ setup.

ManyChat is a popular chatbot builder that focuses on social media and messaging platforms, but it also offers website chat widgets. Breweries can use ManyChat to automate responses to questions about brewing schedules, barrel selection, and event details. The platform’s drag‑and‑drop flow builder allows marketers to create conversational sequences such as “Reserve a tasting” or “Order a subscription.” ManyChat supports integrations with Shopify, Zapier, and email marketing services, enabling the bot to trigger order flows or add customers to newsletters. ManyChat’s pricing model is tiered: the Free plan includes basic bot features and up to 1,000 subscribers, the Pro plan starts at $10/month for 1,000 contacts with advanced automation, and the Max plan is $50/month for 5,000 contacts with additional features. The platform includes a visual editor for designing conversation flows, but it does not provide a knowledge graph or advanced AI reasoning; instead, it relies on pre‑defined paths. ManyChat’s strength lies in its ease of use and strong integration with social media, making it ideal for breweries that rely heavily on Facebook, Instagram, or WhatsApp for customer engagement. However, its lack of advanced AI and limited analytics may be a drawback for breweries looking for deeper insights.

Drift is a conversational marketing platform that combines chatbots with live chat to generate leads and qualify prospects. Breweries can use Drift to capture visitor information, provide instant answers about brewing schedules, and book tasting appointments. The platform’s AI chatbot can guide users through a qualification flow, scoring leads based on interest in specific brews or events. Drift offers a visual editor for designing conversational paths and integrates with major CRM systems such as Salesforce, HubSpot, and Pardot. Drift’s pricing is not publicly listed on the website; customers typically receive custom quotes based on the number of conversations and integrations required. The platform is geared toward medium to large enterprises and focuses on marketing and sales automation rather than e‑commerce. While Drift offers a powerful lead‑qualifying chatbot, it does not provide a dedicated knowledge graph or persistent memory for anonymous visitors, and its integrations are primarily CRM‑centric. For breweries that need to convert website traffic into qualified leads for tours, events, or subscription services, Drift can be a valuable tool. However, its higher cost and focus on sales may make it less suitable for purely customer support or internal knowledge management use cases.