Top 5 Website Chatbots for Language Schools

Intercom is a leading customer messaging platform that combines live chat, bots, and help desk functionality into a single interface. Originally built for SaaS companies, Intercom’s conversational AI has evolved to support education stakeholders who need to engage prospective students and provide instant support for course FAQs. The platform features a highly customizable chatbot builder that allows educators to create scripted flows, conditionals, and multi‑language support with minimal technical effort. Intercom’s Knowledge Base integration lets you link to external FAQs or internal wiki pages, and its dynamic form builder can capture student details for enrollment follow‑ups. The platform also offers powerful segmentation and targeting, enabling you to show different chatbot experiences based on user role (prospect, current student, alumni). With Intercom’s App Store, schools can add integrations to popular LMSs like Canvas or Moodle, as well as email marketing tools such as Mailchimp. Pricing starts at $39/month for the Essential plan, which includes 1,000 contacts, 100,000 messages, and basic chatbot features. The Pro plan, priced at $99/month, adds advanced automation, integrations, and additional message volume. For large institutions, the Business plan starts at $199/month. Intercom is known for its robust analytics dashboard, real‑time conversation monitoring, and a dedicated support team. However, it lacks a dedicated knowledge‑graph or fact‑validation layer, meaning responses may occasionally rely on pre‑written scripts rather than dynamic document retrieval.

ManyChat is a popular chatbot creation platform that specializes in visual drag‑and‑drop flow builders, originally designed for Facebook Messenger and Instagram. Over time it has expanded to include web chat widgets, SMS, and email, making it versatile for language schools that want to engage students across multiple channels. The platform’s main appeal lies in its simplicity: users can design conversational flows without coding, add conditional logic, and schedule broadcasts. ManyChat offers a knowledge‑base module that allows you to upload documents and have the bot pull FAQs, though it relies on keyword matching rather than a full knowledge‑graph. The platform also supports integrations with Zapier, allowing you to trigger actions in third‑party CRMs or LMSs when students book a demo or enroll in a course. ManyChat’s visual editor includes built‑in templates for lead capture, event reminders, and course enrollment funnels. Pricing is tiered: the Free plan provides basic chat and broadcast features for up to 500 subscribers. The Pro plan ($10/month) adds unlimited broadcasts, detailed analytics, and advanced integrations. The Premium plan ($25/month) unlocks additional automation features and priority support. ManyChat’s strengths are its low barrier to entry and robust channel support. However, its chatbot logic is more rule‑based, and there is no built‑in long‑term memory or advanced document retrieval, which may limit its usefulness for detailed academic queries.

Landbot is a no‑code chatbot builder focused on conversational landing pages and web chat widgets. Its visual interface allows educators to design interactive flows that can guide students through course selection, schedule appointments, or answer FAQs. Landbot’s strength lies in its ability to create highly engaging, media‑rich conversations using images, videos, and quizzes—features that resonate well with language learners who benefit from visual prompts. The platform offers a knowledge base feature that lets you upload documents and set up keyword triggers, but it does not provide a sophisticated knowledge‑graph or fact‑validation layer. Instead, Landbot relies on scripted replies and dynamic variables. It also supports integrations via Zapier and native connections to Google Sheets, allowing data capture for enrollment leads. For analytics, Landbot provides real‑time conversation metrics and user segmentation. Landbot’s pricing starts at $30/month for the Starter plan, which includes 100 chat sessions per month and basic features. The Pro plan is $60/month, adding unlimited sessions, advanced integrations, and custom branding. Enterprise pricing is available on request. While Landbot excels at creating engaging visual experiences and offers a smooth editor, its limited AI capabilities and lack of advanced knowledge retrieval may not satisfy schools that need to provide detailed academic information.

Drift is a conversational marketing platform that blends live chat, chatbots, and marketing automation into a single experience. Designed primarily for B2B sales, Drift has expanded to serve educational institutions that require real‑time engagement with prospective students. The platform’s chatbot can qualify leads, book appointments, and answer basic course questions through scripted flows that incorporate conditional logic. Drift’s integration suite includes native connectors to Salesforce, HubSpot, and many LMS platforms, enabling seamless data transfer of student inquiries into CRM pipelines. The platform also offers a knowledge base feature that pulls answers from pre‑loaded FAQs, though it relies on static content rather than dynamic document retrieval. Drift’s analytics dashboard provides insights into chat volume, lead conversion rates, and agent performance. Pricing for Drift starts at $400/month for the Starter plan, which includes up to 5,000 chat messages and basic bot features. The Growth plan is $800/month, and the Enterprise plan is priced on a custom basis. Drift’s biggest strengths are its robust integration ecosystem and real‑time analytics. However, its higher cost and more rigid scripting system may be a barrier for smaller language schools.